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JDR Group's 'Digital Prosperity' Blog

4 Quick Ideas To Increase Sales For An Ecommerce Business

Posted by leanne mordue on 24-Sep-2016 15:15:00


The sales gap between the end of summer and the start of the Christmas rush can almost seem like a slump in marketing terms. So which marketing ideas can be quickly and cheaply implemented to boost revenue and lay solid foundations for the seasonal rush? Here are four quick ideas you can put in place straight away to encourage your customers to engage more and buy more!

Read More

Topics: Marketing Strategy

8 Ideas For A Great Ecommerce Website Home Page

Posted by will williamson on 23-Sep-2016 18:30:00


When building an ecommerce website, different rules apply than for websites selling services. Some of the same elements are important, but in order to showcase your products effectively, your ecommerce homepage needs to be intuitive, eye-catching and easy to use. This article is about the eight ‘must have’ features that we feel every ecommerce homepage should have.

Read More

Topics: Website Design

Google Keyword Planner Has Updated! Has Keyword Research Changed Forever?

Posted by Matthew Tudge on 22-Sep-2016 15:58:00

Keyword research is one of the most important parts to get right at the start of any SEO campaign. It can really make or break the campaign. If it isn't done correctly then you are going to be targeting phrases that are either way too competitive or phrases that don't really get many searches. On the other hand, if it is done well it sets the basis for a great search engine optimisation campaign and the results can be extremely rewarding.

The majority of marketers, SEOs and even some business owners will all be familiar with the Google Keyword Planner and Google Keyword Tool before it. Many of us have relied on this free tool for a long time now as it provides search query volume, ideas, average AdWords cost per click, AdWords competition and more. However, the Keyword Planner we all know and love has been overhauled! Well, the average monthly searches section has anyway. This section used to show us a search figure for a phrase, i.e. 120 searches. Since the update, it now shows a ranged figure i.e. between 10-100 etc. So now with the Google Keyword Planner we have no real idea of exact search volume, just a really broad estimate.

What are the consequences of this update? Has keyword research changed forever? Continue reading below to hear our thoughts...

Read More

Topics: Search Engine Optimisation, Marketing News

How To Take Your Twitter Marketing To The Next Level

Posted by Kerry Baker on 19-Sep-2016 16:59:00

Twitter is one of the most popular social media platforms around, it has become especially popular with celebrities who tend to choose Twitter as their primary social media platform, many of them even base their popularity on how many twitter followers they have. And even presidents and politicians take advantage of the platform and use it to communicate their message. Your business may seem a million miles away from the celebrity culture and you may think what works for them isn’t likely to work for you, but when it comes to Twitter that isn’t entirely true!

Read More

Topics: Social Media Marketing

Smart Marketing Automation Strategies To Make Your Money Go Twice As Far

Posted by will williamson on 17-Sep-2016 12:12:00

Directors in charge of B2B business development may have heard many extraordinary claims in favour of marketing automation. It can increase your marketing ROI, improve the relevance of your brand messages, help you penetrate new markets, increase your lead generation capacity, and boost your conversion rate of leads to sales. It can help you cut the cost of your HR and marketing operation, focus your time more effectively, report results more accurately, and completely eliminate the causes of baldness.

Read More

Topics: Marketing Automation

B2B Facebook Advertising - Should We Pay For Facebook Ads?

Posted by will williamson on 16-Sep-2016 09:45:00

Facebook Ads are now a ubiquitous part of the user experience of every Facebook member. Whether browsing on a mobile device or desktop computer, adverts are clearly visible either on the right-hand side of a user’s wall (on a desktop) or within the wall itself (on mobiles and tablets).

Aren’t Facebook Ads Just For B2C Businesses?

B2C businesses love Facebook Ads for good reasons. Whenever you log on, you are likely to see many different adverts for businesses selling t-shirts, cars, books, holidays and insurance policies, among other things. Moreover, the way Facebook targets its adverts has become more sophisticated, making them more relevant to the individual user. Many Facebook adverts now employ remarketing, whereby an advert is displayed from a website the user has visited but has not made a purchase.

Read More

Topics: Social Media Marketing

7 Ideas For A Great Website Homepage

Posted by will williamson on 15-Sep-2016 14:54:00

Your website homepage is frequently the first point of contact a potential lead will have with your business. They may be searching for what you offer on Google, or they may be seeking more information after hearing your name or seeing an advert.

Read More

Topics: Website Design

Marketing Automation Tools Comparison – 4 Of The Best Platforms

Posted by will williamson on 14-Sep-2016 11:26:00

There are now dozens of different marketing automation tools available on the market. They range widely in terms of price and functionality. Some are also better than others at what they do. With so much choice, the right match to suit your budget and requirements is definitely out there. However, when making an investment, the sheer number of options is frequently confusing and can lead to a poor decision.

Read More

Topics: Marketing Automation

4 Reasons You Aren't Getting Website Enquiries

Posted by Matthew Tudge on 10-Sep-2016 11:30:00

For many businesses in today's digital era, online success can make or break their livelihood. Do you find yourself in a similar situation? Are you still trying to be successful in the online world but can't make it work? Do you have a great website but you're not getting the enquiries you need? There are many businesses that suffer from a lack of website enquiries. This can drastically affect your bottom line if you fall into this category, potentially causing you to go out of business. In this article, I will be discussing 4 different reasons why your website might not be getting the enquiries you need.

Read More

Topics: Website Design

Happy B2B Marketing – 7 Benefits Of Marketing Automation You Must Know

Posted by will williamson on 09-Sep-2016 11:11:00

Where it comes to increasing customer engagement and making the lives of marketers much easier, many B2B directors are singing the praises of marketing automation. As beneficial as these systems are, however, many businesses are still on the fence about them.

The reality is that marketing software has continued to evolve over the past few years. This has revealed even more benefits of marketing automation. If you are undecided about how marketing automation can benefit your business, read on for the exciting possibilities:

Read More

Topics: Marketing Automation, B2B Marketing

    

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4 Quick Ideas To Increase Sales For An Ecommerce Business

Posted by leanne mordue on 24-Sep-2016 15:15:00


The sales gap between the end of summer and the start of the Christmas rush can almost seem like a slump in marketing terms. So which marketing ideas can be quickly and cheaply implemented to boost revenue and lay solid foundations for the seasonal rush? Here are four quick ideas you can put in place straight away to encourage your customers to engage more and buy more!

Read More

Topics: Marketing Strategy

8 Ideas For A Great Ecommerce Website Home Page

Posted by will williamson on 23-Sep-2016 18:30:00


When building an ecommerce website, different rules apply than for websites selling services. Some of the same elements are important, but in order to showcase your products effectively, your ecommerce homepage needs to be intuitive, eye-catching and easy to use. This article is about the eight ‘must have’ features that we feel every ecommerce homepage should have.

Read More

Topics: Website Design

Google Keyword Planner Has Updated! Has Keyword Research Changed Forever?

Posted by Matthew Tudge on 22-Sep-2016 15:58:00

Keyword research is one of the most important parts to get right at the start of any SEO campaign. It can really make or break the campaign. If it isn't done correctly then you are going to be targeting phrases that are either way too competitive or phrases that don't really get many searches. On the other hand, if it is done well it sets the basis for a great search engine optimisation campaign and the results can be extremely rewarding.

The majority of marketers, SEOs and even some business owners will all be familiar with the Google Keyword Planner and Google Keyword Tool before it. Many of us have relied on this free tool for a long time now as it provides search query volume, ideas, average AdWords cost per click, AdWords competition and more. However, the Keyword Planner we all know and love has been overhauled! Well, the average monthly searches section has anyway. This section used to show us a search figure for a phrase, i.e. 120 searches. Since the update, it now shows a ranged figure i.e. between 10-100 etc. So now with the Google Keyword Planner we have no real idea of exact search volume, just a really broad estimate.

What are the consequences of this update? Has keyword research changed forever? Continue reading below to hear our thoughts...

Read More

Topics: Search Engine Optimisation, Marketing News

How To Take Your Twitter Marketing To The Next Level

Posted by Kerry Baker on 19-Sep-2016 16:59:00

Twitter is one of the most popular social media platforms around, it has become especially popular with celebrities who tend to choose Twitter as their primary social media platform, many of them even base their popularity on how many twitter followers they have. And even presidents and politicians take advantage of the platform and use it to communicate their message. Your business may seem a million miles away from the celebrity culture and you may think what works for them isn’t likely to work for you, but when it comes to Twitter that isn’t entirely true!

Read More

Topics: Social Media Marketing

Smart Marketing Automation Strategies To Make Your Money Go Twice As Far

Posted by will williamson on 17-Sep-2016 12:12:00

Directors in charge of B2B business development may have heard many extraordinary claims in favour of marketing automation. It can increase your marketing ROI, improve the relevance of your brand messages, help you penetrate new markets, increase your lead generation capacity, and boost your conversion rate of leads to sales. It can help you cut the cost of your HR and marketing operation, focus your time more effectively, report results more accurately, and completely eliminate the causes of baldness.

Read More

Topics: Marketing Automation

B2B Facebook Advertising - Should We Pay For Facebook Ads?

Posted by will williamson on 16-Sep-2016 09:45:00

Facebook Ads are now a ubiquitous part of the user experience of every Facebook member. Whether browsing on a mobile device or desktop computer, adverts are clearly visible either on the right-hand side of a user’s wall (on a desktop) or within the wall itself (on mobiles and tablets).

Aren’t Facebook Ads Just For B2C Businesses?

B2C businesses love Facebook Ads for good reasons. Whenever you log on, you are likely to see many different adverts for businesses selling t-shirts, cars, books, holidays and insurance policies, among other things. Moreover, the way Facebook targets its adverts has become more sophisticated, making them more relevant to the individual user. Many Facebook adverts now employ remarketing, whereby an advert is displayed from a website the user has visited but has not made a purchase.

Read More

Topics: Social Media Marketing

7 Ideas For A Great Website Homepage

Posted by will williamson on 15-Sep-2016 14:54:00

Your website homepage is frequently the first point of contact a potential lead will have with your business. They may be searching for what you offer on Google, or they may be seeking more information after hearing your name or seeing an advert.

Read More

Topics: Website Design

Marketing Automation Tools Comparison – 4 Of The Best Platforms

Posted by will williamson on 14-Sep-2016 11:26:00

There are now dozens of different marketing automation tools available on the market. They range widely in terms of price and functionality. Some are also better than others at what they do. With so much choice, the right match to suit your budget and requirements is definitely out there. However, when making an investment, the sheer number of options is frequently confusing and can lead to a poor decision.

Read More

Topics: Marketing Automation

4 Reasons You Aren't Getting Website Enquiries

Posted by Matthew Tudge on 10-Sep-2016 11:30:00

For many businesses in today's digital era, online success can make or break their livelihood. Do you find yourself in a similar situation? Are you still trying to be successful in the online world but can't make it work? Do you have a great website but you're not getting the enquiries you need? There are many businesses that suffer from a lack of website enquiries. This can drastically affect your bottom line if you fall into this category, potentially causing you to go out of business. In this article, I will be discussing 4 different reasons why your website might not be getting the enquiries you need.

Read More

Topics: Website Design

Happy B2B Marketing – 7 Benefits Of Marketing Automation You Must Know

Posted by will williamson on 09-Sep-2016 11:11:00

Where it comes to increasing customer engagement and making the lives of marketers much easier, many B2B directors are singing the praises of marketing automation. As beneficial as these systems are, however, many businesses are still on the fence about them.

The reality is that marketing software has continued to evolve over the past few years. This has revealed even more benefits of marketing automation. If you are undecided about how marketing automation can benefit your business, read on for the exciting possibilities:

Read More

Topics: Marketing Automation, B2B Marketing