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JDR Group's 'Digital Prosperity' Blog

A Guide To Social Media For Business To Business Marketing in 2016

Posted by will williamson on 27-Aug-2016 12:00:00

2016 has seen some important changes in the way that B2B companies approach social media marketing. Social media has been used as an effective marketing tool for B2C companies for many years - especially among e-commerce businesses – but until recently it was hard to put a finger on distinct B2B methods that yielded results with a more professional audience.

As we approach the final third of a hectic and eventful year in the world of marketing; and look forward to helping businesses capitalise on the run up to Christmas, it is time for a brief overview of what the current trends are for B2B social media marketing.

Read More

Topics: Social Media Marketing

7 Mistakes To Avoid When Launching A New B2B Website

Posted by Matthew Tudge on 26-Aug-2016 13:00:00

Websites, like anything, get outdated. Due to this, it is a good idea to refresh them and have a complete redesign every few years. This ensures your potential clients aren't going to get bored of seeing the same sort of things over and over again. A lot of businesses don't do anything until their competitors do. This is the wrong way to go about things. It is far better to be proactive than reactive. If you're being proactive and thinking of launching a new website you don't want it to impact your business in a negative way. However, if you don't double check the details before launching a new website, it could cost you dearly! It could result in lost rankings, frustrated customers and loss of sales, directly affecting your bottom line! Is this what you want? Continue reading to discover the 7 mistakes you must avoid when launching a new website...

Read More

Topics: Website Design

Buyer Personas Are Key To Your Marketing Strategy. How To Write The Perfect Buyer Persona

Posted by will williamson on 25-Aug-2016 10:00:00

The way marketing works in today’s market can be a frustrating process. One minute you’re generating good leads then the pipeline of leads stops and changes. Each business, no matter what it provides its customers, is going to want to attract certain type of person. Certain businesses purely view this as a fact, others see it as an opportunity. One thing is certain - getting your buyer personas written and implemented in your marketing plan will have a major impact on the success of your marketing.

Read More

Topics: Marketing Strategy, Inbound Marketing, B2B Marketing

Avoid Website Failure By Testing These 5 Key Elements

Posted by leanne mordue on 24-Aug-2016 15:50:30


No matter the size of your company or the services you provide my guess is you are in business to make a profit. The way to increasing profit is to increase your turnover and decrees your expenses! Easier said than done you might say? Well let’s have a look at how you would go about increasing your revenue. 1. Get your current customers to spend more with you and 2. Attract new spending customers to your business.

Read More

Topics: Website Design

Google Goal Conversions – What Makes A Great Goal To Track?

Posted by Adam Jones on 20-Aug-2016 12:00:00

We published an article back in July which was ‘How Setting Up Goal Conversions In Google Analytics Can Benefit Your Online Business’, since then we’ve been asked what makes a great Google Goal Conversion to track. Depending what your business is and how your website is set up will depend on what you should track. In this article, I will be discussing the different goals you can track and how they can benefit your business.

All websites can be spilt into two groups, E-Commerce websites and non-E-Commerce websites. Now depending on which group your business website fits into, will depend on which goals you can potentially track in Google Goal Conversions.

Read More

Topics: Marketing Strategy

How Twitter Analytics Works And How To Use It For Improving Your B2B Social Media Marketing

Posted by will williamson on 19-Aug-2016 00:00:00

If you have ever struggled to make sense of the reams of data conjured up by your Twitter account, then you are not alone. Twitter itself recognised this, and so to help users get better results from their platform, it created Twitter Analytics. Twitter Analytics is Twitter’s inbuilt data crunching tool – and is a fantastic way for marketers to analyse results and measure success on Twitter.

Read More

Topics: Social Media Marketing

Why Twitter May Be Better Than Facebook For Your B2B Marketing Strategy

Posted by will williamson on 18-Aug-2016 09:00:00

Do you remember Friends Reunited, DIGG, Delicious or Orkut? What about Ping and Friendster? These are just some of the many failed or lacklustre social media platforms that have come and gone over the past 12 years. The main reason none of them have managed to secure a firm toehold on the market has been the phenomenal success of Twitter and Facebook; who, taken together, are THE social media applications. In fact, when the term ‘social media’ is mentioned it almost invariably refers to Facebook or Twitter, and usually Facebook.

Read More

Topics: Social Media Marketing

5 Reasons Why You Should Use Social Media For Business Marketing

Posted by will williamson on 17-Aug-2016 11:00:00

 

The use of social media by both individuals and businesses is so ubiquitous in 2016 that frequently people don’t stop to think why it is they do it. Social media is a very powerful business marketing tool, but there are still many businesses who either do not use social media at all, or do not use it effectively. This is often due to a lack of available resources to commit to social media, but is also because the key benefits of social media marketing are not always understood. People muddle through with social media, without using it in a targeted, business-focused way.

Read More

Topics: Social Media Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

Posted by will williamson on 16-Aug-2016 09:41:24

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to their maximum advantage it is helpful to understand how connections work, and what you should and shouldn’t do with them.

Read More

Topics: Social Media Marketing

Email Marketing – 5 reasons Why Buying Lists is Dangerous For Your Business

Posted by will williamson on 14-Aug-2016 17:00:00

In today’s involved and complicated world of digital marketing, email marketing gives you the ability to get results quickly and with little cost. Email marketing is something most business owners understand and, when done right, it gets results fast. Company’s across the UK sell lists to business professing that they are up to date and guaranteed to generate the leads you require. The problem with doing this tempting way of marketing is the short and long term repercussions that will occur.

Read More

Topics: Email Marketing

    

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A Guide To Social Media For Business To Business Marketing in 2016

Posted by will williamson on 27-Aug-2016 12:00:00

2016 has seen some important changes in the way that B2B companies approach social media marketing. Social media has been used as an effective marketing tool for B2C companies for many years - especially among e-commerce businesses – but until recently it was hard to put a finger on distinct B2B methods that yielded results with a more professional audience.

As we approach the final third of a hectic and eventful year in the world of marketing; and look forward to helping businesses capitalise on the run up to Christmas, it is time for a brief overview of what the current trends are for B2B social media marketing.

Read More

Topics: Social Media Marketing

7 Mistakes To Avoid When Launching A New B2B Website

Posted by Matthew Tudge on 26-Aug-2016 13:00:00

Websites, like anything, get outdated. Due to this, it is a good idea to refresh them and have a complete redesign every few years. This ensures your potential clients aren't going to get bored of seeing the same sort of things over and over again. A lot of businesses don't do anything until their competitors do. This is the wrong way to go about things. It is far better to be proactive than reactive. If you're being proactive and thinking of launching a new website you don't want it to impact your business in a negative way. However, if you don't double check the details before launching a new website, it could cost you dearly! It could result in lost rankings, frustrated customers and loss of sales, directly affecting your bottom line! Is this what you want? Continue reading to discover the 7 mistakes you must avoid when launching a new website...

Read More

Topics: Website Design

Buyer Personas Are Key To Your Marketing Strategy. How To Write The Perfect Buyer Persona

Posted by will williamson on 25-Aug-2016 10:00:00

The way marketing works in today’s market can be a frustrating process. One minute you’re generating good leads then the pipeline of leads stops and changes. Each business, no matter what it provides its customers, is going to want to attract certain type of person. Certain businesses purely view this as a fact, others see it as an opportunity. One thing is certain - getting your buyer personas written and implemented in your marketing plan will have a major impact on the success of your marketing.

Read More

Topics: Marketing Strategy, Inbound Marketing, B2B Marketing

Avoid Website Failure By Testing These 5 Key Elements

Posted by leanne mordue on 24-Aug-2016 15:50:30


No matter the size of your company or the services you provide my guess is you are in business to make a profit. The way to increasing profit is to increase your turnover and decrees your expenses! Easier said than done you might say? Well let’s have a look at how you would go about increasing your revenue. 1. Get your current customers to spend more with you and 2. Attract new spending customers to your business.

Read More

Topics: Website Design

Google Goal Conversions – What Makes A Great Goal To Track?

Posted by Adam Jones on 20-Aug-2016 12:00:00

We published an article back in July which was ‘How Setting Up Goal Conversions In Google Analytics Can Benefit Your Online Business’, since then we’ve been asked what makes a great Google Goal Conversion to track. Depending what your business is and how your website is set up will depend on what you should track. In this article, I will be discussing the different goals you can track and how they can benefit your business.

All websites can be spilt into two groups, E-Commerce websites and non-E-Commerce websites. Now depending on which group your business website fits into, will depend on which goals you can potentially track in Google Goal Conversions.

Read More

Topics: Marketing Strategy

How Twitter Analytics Works And How To Use It For Improving Your B2B Social Media Marketing

Posted by will williamson on 19-Aug-2016 00:00:00

If you have ever struggled to make sense of the reams of data conjured up by your Twitter account, then you are not alone. Twitter itself recognised this, and so to help users get better results from their platform, it created Twitter Analytics. Twitter Analytics is Twitter’s inbuilt data crunching tool – and is a fantastic way for marketers to analyse results and measure success on Twitter.

Read More

Topics: Social Media Marketing

Why Twitter May Be Better Than Facebook For Your B2B Marketing Strategy

Posted by will williamson on 18-Aug-2016 09:00:00

Do you remember Friends Reunited, DIGG, Delicious or Orkut? What about Ping and Friendster? These are just some of the many failed or lacklustre social media platforms that have come and gone over the past 12 years. The main reason none of them have managed to secure a firm toehold on the market has been the phenomenal success of Twitter and Facebook; who, taken together, are THE social media applications. In fact, when the term ‘social media’ is mentioned it almost invariably refers to Facebook or Twitter, and usually Facebook.

Read More

Topics: Social Media Marketing

5 Reasons Why You Should Use Social Media For Business Marketing

Posted by will williamson on 17-Aug-2016 11:00:00

 

The use of social media by both individuals and businesses is so ubiquitous in 2016 that frequently people don’t stop to think why it is they do it. Social media is a very powerful business marketing tool, but there are still many businesses who either do not use social media at all, or do not use it effectively. This is often due to a lack of available resources to commit to social media, but is also because the key benefits of social media marketing are not always understood. People muddle through with social media, without using it in a targeted, business-focused way.

Read More

Topics: Social Media Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

Posted by will williamson on 16-Aug-2016 09:41:24

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to their maximum advantage it is helpful to understand how connections work, and what you should and shouldn’t do with them.

Read More

Topics: Social Media Marketing

Email Marketing – 5 reasons Why Buying Lists is Dangerous For Your Business

Posted by will williamson on 14-Aug-2016 17:00:00

In today’s involved and complicated world of digital marketing, email marketing gives you the ability to get results quickly and with little cost. Email marketing is something most business owners understand and, when done right, it gets results fast. Company’s across the UK sell lists to business professing that they are up to date and guaranteed to generate the leads you require. The problem with doing this tempting way of marketing is the short and long term repercussions that will occur.

Read More

Topics: Email Marketing