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JDR Group's 'Digital Prosperity' Blog

5 Effortless Lead Generation Tips And Tricks You Can Implement Today

Posted by will williamson on 09-Dec-2016 16:15:42

Lead generation is seen as the long-term goal of a marketing strategy, not something that happens overnight. ‘Patience, dear Watson’, ‘Rome wasn’t built in a day’ and other similar platitudes are often used by marketing professionals to underline the point that marketing is not a quick fix solution. This is true in a way, but what about quick tips and tricks you can implement today? Are there any lead generation tricks you can put in place with minimal time or effort? Yes, there are. While there is no such thing as a magic wand to conjure immediate results, the following five lead generation tips have been proven to generate increased leads over time.

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Topics: Marketing Strategy, B2B Marketing

Why Twitter is Good For Lead Generation

Posted by leanne mordue on 09-Dec-2016 11:40:00


Twitter is a good place for businesses to generate leads. With 13.1 million active accounts using Twitter in the UK each month and many more people checking Twitter as a news source without logging in, Twitter is a powerful platform on which to develop your brand. Twitter is especially important if a lot of your target customers are mobile and tablet users, as 80% of Twitter users access the site through their mobile device.

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Topics: Social Media Marketing

What YouTube Videos Should I Make to Promote My Business?

Posted by leanne mordue on 08-Dec-2016 10:10:00

YouTube is a free and extremely useful marketing tool that all kinds of business can make use of. A growing number of companies use their YouTube channel to promote their services, explain their products, present customer reviews and much more. YouTube videos can be optimised to improve search results and can attract new leads in their own right – all of which can be accurately measured through YouTube analytics.

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Topics: Social Media Marketing

How Twitter Makes Money For Small Businesses

Posted by leanne mordue on 06-Dec-2016 11:05:00


Of the top 100 most followed Twitter users it’s no surprise that the list mainly consists of celebrities, news channels and politicians. So, what if you’re a small business owner, not a media personality with an existing fan base? Can Twitter be used to promote your business and generate revenue? With 135 million new Twitter accounts opened daily, many customers expect companies to have an active social media presence to appear legitimate. With this perception in mind, small businesses are exploring the potential of Twitter to appeal to wider audiences and engage with existing customers, with varying degrees of success. Here are our top 5 tips for using Twitter effectively within your business.

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Topics: Social Media Marketing

How To Analyse Your 2016 Website Performance – How Successful Was Your Year?

Posted by Adam Jones on 02-Dec-2016 14:57:01

As we get nearer to the end of 2016 it’s time to start analysing data and statistics for the year gone by. Many businesses already do this for their end of year sales and profits, but rarely do they do this for their website. Analysing website data and statistics can potentially open a whole new world for your business and marketing. It’s important that you do this as you will soon uncover what has and hasn’t worked for you in 2016.

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Topics: Marketing Strategy, B2B Marketing

A Quick SEO Checklist To Help You Prepare For 2017!

Posted by Matthew Tudge on 02-Dec-2016 14:26:17

With Christmas fast approaching and the year drawing to a close, now is the perfect time to start your preparations for next year. You have probably already planned some of your business marketing and goals for the year ahead but you may have missed some quick SEO points! If you really want to start your New Year on a high, continue reading below and make sure you implement this quick SEO checklist.

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Topics: Search Engine Optimisation

How To Do Online Video Marketing - The Digital Prosperity Podcast – Season 2, Episode 5

Posted by will williamson on 01-Dec-2016 15:59:00



This week’s show is about how to do online video marketing. Now, when I talk about how to do online video marketing, what I’m talking specifically about is using video to promote your business and to generate new leads and enquiries. So I’m not talking about using video in the sales process or how you can use it for customers or even how you can create products using video. I’m talking specifically about using it as a way of increasing awareness of your business and engagement of your business and as I said, generating leads and enquiries.
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Topics: Podcast

What Are Google AdWords Negative Keywords And How Can They Save You Money?

Posted by will williamson on 29-Nov-2016 10:18:00

Google AdWords is a very cost-effective form of search marketing, but only if your adverts appear in front of the right target audience! Google AdWords negative keywords help you do this by restricting your advert to people who are interested in what you have to offer. In this article we explain how AdWords negative keywords are used and how they can cut the cost of your PPC campaign.

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Topics: Pay Per Click Advertising

5 Reasons Why Facebook is Good for B2B Marketing

Posted by leanne mordue on 28-Nov-2016 13:30:00

If you have so far ignored Facebook as a B2B marketing tool in favour of LinkedIn, it may be time for you to think again. LinkedIn is a phenomenally powerful business networking tool, but Facebook is good for lead generation as well – as many businesses are now discovering. Facebook has offered business-friendly features for a while, but these are improving all the time and in the last two years marketers have started to take note. Facebook is now the second most popular B2B social network in the world, with 30% of marketers using it as their primary platform (compared to 41% who use LinkedIn).

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Topics: Social Media Marketing

4 Ways To Significantly Boost Lead Generation For IT Companies

Posted by will williamson on 27-Nov-2016 10:30:00

Whether your business sells IT products or services, IT lead generation requires a slightly different approach to other market sectors. You don’t have to rewrite the rulebook, but knowing what works and what doesn’t will give you an advantage when looking to boost your lead generation strategy. Because the IT industry is more tech savvy than other sectors and your prospects are likely to have a high level of technical knowledge, digital, inbound marketing techniques are perfect for lead generation for IT companies.

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Topics: Inbound Marketing, B2B Marketing

    
 

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