All businesses, regardless of the size or the industry, NEED some form of marketing strategy to succeed in even the smallest of ways. Electrical companies will, more often than not, have a pretty empty diary on the table in front of them if the marketing of their business has never been a priority.
The process of Inbound Marketing has proven to be a huge success for small, local businesses such as Electricians, when implemented correctly.
Inbound Marketing is about content, attention, and engagement, helping to build a connection with potential customers through gentle nurturing, and by providing useful and relevant information.
By approaching customers in an organic way rather than a destructive way, you will find this actually makes future efforts easier as you have already generated the momentum, powered by your creativity.
Here are 4 benefits of Inbound Marketing for Electricians:
1) Cost Effective
Inbound Marketing is a highly cost effective way of putting your business out there, and is the perfect marketing strategy for those on a budget. According to digitalmarketingpro.net, smaller companies securing a lead through Inbound Marketing costs a third of what it would cost to gain this through Outbound Marketing.
An Outbound Marketing campaign for an Electrical company such as a local magazine or newspaper feature can set businesses back a few hundred pounds. However, an Inbound Marketing campaign, that has the potential to reach a much wider audience, falls within a similar price range. I'm sure this puts things into perspective.
Inbound Marketing targets people that are actively searching for a service such as an Electrical Contractor, therefore this is a lot more cost saving for companies as the traffic generated this way requires less persuading.
2) Reach New Markets & Audiences
Inbound Marketing has very few limits, allowing you to run varied campaigns, enabling the chance to reach new audiences and diversify your reach. Did you know that 8 out of 10 people self-identify as blog readers? Just think about how many people that is! And how many opportunities you're missing by not sharing the very simple, but very VERY effective content!
Tradesmen must learn that there is a world of clients out there, beyond the paper flyers being posted through the next door neighbour's letterbox.
Studies have shown that website traffic increases up to 30% after 21-54 blog posts, and this comes with added benefits:
- Ultimately, more revenue.
- More people to refer your website to others/share online.
- Ranking higher on Google.
3) Company Awareness
Yes, word of mouth is incredibly influential, especially for locally run businesses. However, it is 2017 (in case you didn't know,) and there is absolutely nothing more powerful than efficient online networking.
A real life example of this would be if a man living in Derbyshire wanted an extra plug socket installed in his kitchen. If he was to Google “plug installation Derby,” then the company whose optimised keyword was “plug installation Derby” would rank at the top of the search engine. Targeting specific keywords to guide traffic to your website is a hugely important factor to staying ahead of competitors, especially in a trade as competitive as Electrical services.
4) Customer Relationship Management
A positive customer relationship should never be overlooked. A successful businessman/woman would never just go in, get the job done and then leave without any real communication.
How many leaflets do you get through your letterbox a week? A lot. How many TV ads do you switch on mute or fast forward? A lot. How many cold calls do you hang up on before the person on the other end has even said their third word? That's right. A lot. Well, Inbound Marketing does not interrupt anyone's flow of activity to get attention, it follows the rules of the consumer. They read your blog article off their own back, and they sign up to your email list off their own back. This helps build a very strong customer relationship as this way they don't feel pushed or hassled, and they put a sense of trust in you as a result of this.
This not only builds relationships with new customers, but also strengthens your relationship with past or current clients.
Hopefully these points have helped you understand the benefits of Inbound Marketing and the positive impact it can have on electrical companies when put into practice. If you have any queries, please comment below or call us on 01332 343281 for an informal chat.
