The world of Search Engine Optimisation is quite often plagued with jargon and a lot of technicality. However, it doesn't always have to seem like rocket science. In fact, there are quite a lot of very simple things you can do to boost your business SEO and start attracting more visitors and leads.
Continue reading this article for 4 extremely easy ways to boost your SEO today!
1) Make Your Content Engaging With Images & More
Engaging your website visitors is a key element in SEO and Google loves to see websites with great user engagement. Not only should your page copy keep your visitors interest but it should also be presented in an enriched, user friendly way. Make sure all of the pages on your website (if possible) have at least one of the following (but the more the better):
- Images
- Video
- Infographics
- Graphs
- Animations
Or anything else that makes the page stand out and provides that bit of extra interest.
2) Make Your URLs User Friendly
Having user friendly website URLs for all your different web pages is another simple way to enhance your SEO. You have probably come across the random URLs yourself whilst browsing the internet. The main website domain name just contains a string of random letters and numbers. i.e. mydomainname.co.uk/aofn023893. Are your website URLs like this?
This type of URL makes it more difficult for your website visitors and Google robots to actually understand what the page is about before it fully loads. A good, user friendly URL should be to the point and tell you what the page is. i.e. mydomainname.co.uk/seo-friendly-urls. A good rule of thumb is that the URL should basically be the title of the page.
The majority of content management systems should make it fairly simple for you to update your URLs so that they are user friendly.
3) Make Sure Your Website Is Readable
User experience (UX) now plays a big part in SEO, Google is favouring websites that have great user experience more and more each day. Making sure your website is readable doesn't have to be difficult! It just needs to guide your visitors from the top of the page they land on right to the next step. Here are some key points to consider:
- Ensure your headline is attention grabbing
- White space makes pages look clean and uncluttered
- Break up your content with sub headings
- Use bullet points where possible
- Enrich your content and make it more engaging with images etc. (as mentioned earlier)
- Make sure the appropriate keywords for the page appear naturally and aren't forced. They should also feature in your titles, meta descriptions and headings (where applicable)
- Make sure there is a call to action on each page or a next step, i.e. contact us or book an assessment.
4) Make Sure Your Content Is Shareable
Social Media can amplify your website content massively! Not only do you get more exposure across Social Media sites but Google loves Social. Looking at Social signals has long been a part of Google's algorithm so if a piece of your content gets shared by your website visitors this is great! It sends signals to Google and other search engines. They then see that this content is useful and popular and often boost the ranking of that particular page.
To ensure your content is shareable, enable sharing buttons on your website so that others can easily share your content if they desire. Also, make sure you are actively using Social Media yourself and regularly sharing your own website content. Here are 5 Tips To Making Social Media Marketing Easy
Summary
You may sometimes feel overwhelmed in the world of SEO and digital marketing, but you don't have to. Hopefully, this article has cleared this up with some very simple ways you can boost your SEO. The tips I have mentioned are easily actionable and can be implemented today!
If you need further help with your SEO or your digital marketing in general, contact the JDR Group on 01332 343281. One of our experts will be more than happy to help!
