When you’re trying to run a business, especially if it’s a small business, it can be almost impossible to do every single task that needs to be done. In fact, many of the tasks that need to be done you may not even want to do. Copywriting could be one of these undesirable tasks. Not only do you have to take time out to write the actual copy, you also need to make sure what you have written is accurate, professional and without mistakes.
While it can be an extremely daunting task, many businesses do attempt it as they are hesitant to outsource to copywriters. Why? Well, there are many reasons a small business would write its own copy and not hand it over to copywriters. This includes: the business owner may not want to spend money on copywriters that could of been invested somewhere else, the copywriters may not know much about the sector the business operates in and they may just not do a satisfying job. While these may be valid concerns, if your copywriting is lacking, you may seriously benefit from outsourcing your copywriting to the professionals. Here are just a few reasons why it may be one of the best moves you can make for your business.
You Will Free Up A Lot Of Time
Time is a valuable asset. As I’m sure many business owners will know, copywriting can take up a lot of time. You don’t want to be spending all your time writing articles, website copy, blog posts and eBook text. You want to focus on what your business actually does. Outsourcing your copywriting helps you to do just that. You can focus on interacting with your customers or clients and managing your team.
Also, if you don’t like doing your own copywriting, you’re likely to be less motivated to actually do it. This means it could take you a lot longer than it needs to and you’ll end up actually wasting time. Getting rid of any unnecessary distractions can really help you focus on making your business a success.
You’ll Be Using A Professional Writer
What many business owners tend to forget when thinking about outsourcing their copywriting is that the copywriters are professional writers that can write about almost anything that is put in front of them. While business owners may question whether they know enough about the business and the sector it’s in, the copywriters will be able to write about it regardless. They know what questions they need to ask to learn more about the business and the sector it’s in and what sort of information is required to start writing.
Furthermore, when they actually have the information they need, they can write good quality articles and blog posts as well as website and eBook copy. Then, you can critique to your heart’s content and discuss any changes you would like to be made with the copywriter. They can then make the required changes and you will be left with some professionally written, reliable content that you can use for your marketing.
You Will Get An Outsider’s Perspective
One huge benefit of outsourcing your copywriting, believe it or not, is that your copy will be written by someone outside of your business. A copywriter won’t have the in-depth knowledge of your business and the sector you operate in as you do. Therefore, they are more likely to view your business from a customer’s perspective, because they could be one. This means they can write in a way that will make it easier for a customer to understand and learn more about the business.
Furthermore, as mentioned above, they are professional writers. They can be creative with what they write and actually help your business to catch the eye of more customers. For example, instead of ‘we do this and this and this’, they could write ‘here’s the problem, here’s the solution.’ This engages more with potential customers as they will have a better understanding of how your business may actually be able to help them.
The Focus Will Be On Growing Your Business
It has already been mentioned multiple times in this article but I can’t say it enough: copywriters are professional writers. They don’t just write anything that comes into their head. They will have a strategy to help your business benefit from your copy. They will be able to write more interesting, engaging copy that will generate more interest from potential customers.
In addition to helping your business with its copywriting, they are helping you to promote and market your business effectively. Just like website designers or SEO specialists, copywriters can play an integral part of a business’ marketing strategy. Simply put, copywriting can be vital to your business’ marketing strategy and should be done by a professional. You wouldn’t create your own website when there are people you can hire to a better job, would you? The same can be said for copywriters. They can seriously help you increase your online presence and attract new customers.
Learn more about increasing your online presence with our article ‘3 Simple But Effective Tips on How to Increase Your Online Local Presence’.
Is It Time To Outsource Your Copywriting?
Now that you know some of the benefits of outsourcing your copywriting, do you think it’s worth doing? Or, alternatively, would you prefer to do it yourself or hire someone to do it in-house for you? If you’re still unsure, check out our article 'Marketing In-House Vs Outsourcing To An Agency'.
Here at JDR, we have a proven track record for helping businesses attract new customers by creating a marketing strategy that really works. To find out more about how we can help you promote your business, call us today or check out one of our free eBooks such as our ‘Content Marketing Guide’.