If you aren't already using videos as part of your company's sales strategy, it's time to start doing so. According to HubSpot, video is now the most popular choice of content among small businesses in a range of sectors, with brands employing it more frequently than infographics or blogs. Here are four reasons why you should be utilising video marketing too.
1) Boost awareness of your brand
Videos can be the perfect vehicles for companies who want to build relationships with potential clients, as they can be used to educate prospects about your brand. You can use them to tell your company's story, inform people about your vision, explain your product or service's unique selling point, and create a buzz about your offering. If you create engaging videos, viewers will get to know your brand and may also share your content with their colleagues, creating a snowball effect of publicity.
2) Generate more leads
According to recent research more than 80 per cent of marketers claim that using videos has helped them generate leads. Therefore, utilising this type of content is a great solution for business owners who want to grow their companies. Whether you're trying to implement the old-school sales funnel model or prefer HubSpot's contemporary flywheel, lead generation is essential if you want your business to thrive. What's more, Google recently revealed that 64 per cent of B2B buyers have watched more online videos since the start of the coronavirus pandemic, making it an even more important lead generation tool in the current environment.
3) Improve your sales figures
Once you've generated your leads, you'll still need to convert them into sales – and video marketing can help you to do just that. Videos that explain how your products or services work, inform potential clients about how using them could benefit them, or position your company as industry leaders in order to engender trust, could all have a positive impact on your results. What's more, you can use video content to upsell or cross-sell products or services to existing customers, as well as persuade new leads to buy from you.
4) Reduce your costs
Video marketing can be a surprisingly cost-effective form of marketing. You can film videos in-house (literally, if working remotely) extremely cheaply with minimal equipment, but if you aren't confident in your abilities, you can commission a professional agency to do the work for you. You can then distribute your video content digitally, keeping your outgoings low. You can use each video that you create on your website, on your blog, as part of your email marketing campaigns, and in social media posts, to give you superb value for money and great returns.
Get a better ROI from your marketing strategy
88% of businesses who use video marketing receive a positive return on their investment, so utilising this type of content is a must if you’re serious about cutting the cost of online sales. For more information about how you can incorporate videos into your marketing strategy effectively, speak to the experts at JDR. We can provide you with all the help and practical support that you need.
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