Search Engine Optimisation is one of the lengthier marketing strategies, and admittedly requires a lot of time and commitment in order for it to be a worthwhile project. However, an all singing all dancing website is nothing without a complete and efficient SEO campaign put into practice in order to rank highly on search engines.
Here are a few SEO tips for small businesses:
1) Mobile Optimisation
According to searchenginewatch.com, 57% of web traffic comes from mobile devices, meaning this is one trend you cannot ignore, no matter the size of your business!
Many brands, especially smaller businesses, view mobile optimisation as a second priority. Not only are there visual impairments without mobile optimisation, but there are other ways in which this damages your SEO. Viewing sites that are well optimised greatly enhances the user experience, making content easier to read and share, and overall making it easier for visitors to navigate their way around the site.
Unbeknown to many there is a big difference between the way keywords rank on mobile devices to the way they do on a desktop. Small businesses, and any business in fact need to be made aware that a mobile optimised site can boost search engine rankings significantly. As well as this, more and more mobile users are seeking for content on the go as opposed to on their computers at home, which means optimisation is vital.
2) Create A Blog
Creating a blog is one of the best, and one of the most beneficial things you could do for your company with regards to your SEO campaign and overall online presence. It is an easy, inexpensive marketing tactic that will drive further traffic to your site, and attract a wider audience.
Search engines such as Google and Yahoo thrive off fresh, up to date content which is exactly what a blog will produce, if done correctly. Blog articles will also give you the perfect opportunity to include and focus on your chosen keywords, subsequently improving your business' online visibility.
3) Social Media
Whether you agree or not, social media is statistically proven to be a necessity for business owners. It gives you a platform to provide helpful and valuable content, communicate often with your followers by asking and answering questions, and to get to know the kinds of audiences you can reach. Businesses that share and post regularly on social media will gain trust as well as further interest in the product or service you provide.
Benefits of social media marketing:
- Helps you to gain valuable customer insights
- Increases brand awareness and loyalty
- Generates higher converting leads
- Increases website traffic
- Helps you to monitor competitors
4) Customer Reviews
Customer reviews are massively overlooked and undermined by many, however they are the dark horse of the SEO world. According to searchenginewatch.com, 90% of customers read reviews before making an online purchase, so don't disregard the power of the review.
Reviews boost your online presence and search results by using fresh, user generated content that encourages and influences people to take action. The beauty of customer reviews is that they will be writing in the style of your target audience resulting in your business targeting more traffic through the relevant keywords.
Ways to accumulate customer reviews:
- Create designated review space on your website
- Send an email campaign asking customers that have made a purchase or used your services to write a review
- Offer an incentive in exchange for a review
It's also good to keep in mind that Google heavily takes into consideration customer reviews and star ratings when ranking on SERPS resulting in an additional opportunity to reach more customers.
Hopefully this article has helped give you a few tips on how to run a successful SEO campaign for your business! If you have any queries, please comment below or call us on 01332 343281 for an informal chat.