Technical SEO saw a dip in the past as new exciting methods came to the forefront of search engine marketing but in recent years it's been making a major come back. This is thanks to the incredible rate that technology is growing and the internet is expanding. As a business owner, you need to keep up with new techniques or your business may get forced out by search engines that are all competing to keep their users the happiest.
Here are 4 types of technical SEO that will help you keep your hard-earned Google ranking.
1. Make Use Of All The New Data!
Search engines are evolving all the time. They're getting smarter and sneakier and can collect more data on a user than ever before. Gone are the days of having to make educated guesses at where your visitors are coming from. These days we can see their journey through the internet including their interests, shopping habits and more!
You can use this data to send more specific personalised content to your leads and engage them through the things they really care about. As technology continues to grow it's likely that Google will begin to filter the content of a user to their specific interests and believes, meaning if you aren't performing the best SEO you can, you could be blocked from a user's results completely. This future is still a while off but at the rate the internet is growing it won't be far off.
2. The Best URL Structure!
SEO URLs have many benefits. They incorporate keywords, make website pages more memorable and gives Google more of an indication about what the web page is about. All this will help boost your Google ranking and your returning traffic. It also plays a big part in getting a search engine user to trust your website. People are so used to SEO friendly URLs that when they see one that is just a bunch of numbers and letters it will set off the alarm bells for them.
All your best Content Management Systems (CMS) will have a field to add a custom URL in the back-end of the website, for each page. Thanks to this you can choose a relevant and memorable URL.
3. A Speedy Website!
Your website needs to be fast to load and quick to navigate. A websites speed is something that Google will take in into account when ranking your website but it's also something that will directly influence traffic and can (if not handled correctly) significantly raise bounce-back. If a search engine user clicks on your website they will (on average) give it 3 seconds to load, and if it hasn't loaded in this time they will find a faster website.
A few ways you can keep your website moving quickly is by setting a maximum file size (nothing over 3mb), keeping content condensed and to the point and by ensuring it's hosted on a strong enough server.
4. An Easy To Follow Sitemap!
An XML Sitemap (often known as just 'Sitemap') is literally just a list of all the pages on your website. The reason this is an important part of your website is that it lets Google know about all your web pages including the ones it might have otherwise missed. It also tells Google how often those pages are updated which is important as Google rewards websites that stay up to date with their content. Without a Sitemap your website will not be indexed and you will lose the majority of your traffic.
You can check to see if your website has a Sitemap at this website: seositecheckup.com/tools/sitemap-test
So there you have it, four simple ways to improve your technical SEO and boost your Google ranking! Implementing these techniques will help grow your website and keep your business thriving. What do you think about the four technical SEO tactics I've talked about? Do you think there are some that are even more important? Do you implement them yourself? Let me know in the comments!