Outsourcing content can, for some businesses, be a very daunting experience. Many business owners ask themselves if the content they outsource will match the quality they expect, accurately portray their business and whether it will be accurate. For other businesses, however, they rely on copywriters, web designers and digital marketing agencies to create accurate and compelling content.
So, should you outsource some of your content? There are a lot of reasons that may sway business owners to go for or against outsourcing. If you’re thinking about outsourcing your content but aren’t sure if the positives outweigh the negatives, check out some of the advantages and disadvantages of allowing external parties to handle your content creation.
Advantage – It Can Save Your Business Time
One of the more obvious and biggest advantages of outsourcing your content is that it will save your business a lot of time. As you won’t need to devote time to tasks such as copy writing, editing your website or creating content like infographics and PDFs, you can spend more time on completing tasks that your business needs to do. Essentially, it allows you to focus on your strengths. While you focus on offering the best service and products you can, a professional team will be creating compelling content to market those products and services.
A lot of businesses simply don’t have the time to be creating content as they have to focus on actually providing the products or services they want to advertise. This, for a lot of businesses, means that they don’t create very professional or eye-catching content or don’t create content at all. This means that businesses are missing out on a lot of potential customers as they aren’t reaching them with content. Having a team creating all of their content means businesses needn’t worry about trying to fit in content creation into an already busy schedule.
Disadvantage – The Outsourcing Content Writers May Not Know Much About Your Industry
The benefit of creating your own content is that you have in-depth knowledge about what your business does and the industry it’s in. When you outsource your content, the businesses you outsource it to will not know as much about it as you do and, in some cases, won’t know anything about it at all. This can work in your favour as copywriters, for example, will know what to do to get more information so they can create the content and will be able to communicate better with customers as they could also be potential customers instead of someone working in the business.
However, this could ultimately be a disadvantage for your business as it can be very difficult to get a good understanding of what a business does and what industry it’s in in such a short space of time. When outsourcing your content, you aren’t going to be outsourcing it to someone with the same level of expert knowledge as you so content may sometimes seem a bit generic.
Advantage – You’ll Be Outsourcing To Professionals
While, for most businesses, time constraints may be a huge factor when creating content, a lot of businesses don’t have anyone who really know what they need to do to successfully create content. Unless you have your own in-house marketing team, it is more than likely that people in your business will not be able to create the same level of persuasive, eye-catching content as those you could outsource to.
When outsourcing your content, you are outsourcing to professionals that do it for a living. Outsourcing copywriting to copywriters, for example, means that your copy will be written by professional writers that can write more compelling content than those in your business. Check out our article on 4 Reasons To Outsource Your Business Copywriting to find out more about why you should outsource your copywriting.
Disadvantage – You May Not Be Satisfied With The Service You Receive
When hiring a team to create content for you, there is always a chance that it won’t work out. The team may have a different vision to you or just don’t create content that you like. This is obviously not great for your business. Furthermore, a business will not be in constant contact with the outsourcing business so will likely only see the end product which means they may not be satisfied.
It may be easier for a business to hire an in-house team as they would then be able to see the content as it is being created and will be able to put in their own input. Also, some tasks such as editing a website may be easier to do. An in-house team will still be able to complete tasks such as optimising a business’ website for mobile visitors.
Should You Outsource Your Content?
Overall, outsourcing content can come with a lot of great benefits for your business. However, it can still create some issues such as the ones mentioned above. For some businesses, the benefits of outsourcing can certainly outweigh the negatives. It may benefit smaller businesses to do this more than larger businesses that can bring in their own in-house marketing team.
The JDR Group have proven experience in successfully promoting businesses and helping them to attract new customers. Check out our Six Step Marketing Process to find out more about how we can help your business.
