When people are considering working with us, the main question is 'what results can I expect?' In..
When people are considering working with us, the main question is 'what results can I expect?' In..
Whether you’ve taken a hit from lockdown this year and require a promotional push to get new..
The way marketing works in today’s market can be a frustrating process. One minute you’re..
Since the outbreak of COVID-19, lots of businesses that depended on high street footfall have..
At JDR Group, we work with small businesses in the UK. We introduce them to advanced marketing..
All businesses need to develop a good marketing and sales strategy to succeed and grow, even if..
2020 has been, to put it bluntly, a disastrous year for many businesses. With offices and retail..
Video is becoming an increasingly important part of modern business - it can play a part in your..
Marketing and business success go hand-in-hand, so it is vital to have a good agency in your..
Content is still king when it comes to making sales. However, all the blog posts, social posts, and..
Many businesses need to improve the conversion rate of their websites. Your site might attract lots..
At JDR, we have been using one-to-one video for several years - and in the increasingly virtual..
Spooky season is upon us, and in any normal year kids old and young would be brushing up their..
Most businesses are not like Apple, Tesco or Sky, with huge advertising budgets available to them..
If you're an SME, there's a good chance that your marketing budget has come under scrutiny since..
TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App..
As a business owner, all talk of customer journey mapping boils down to one consideration –..
The popularity of LinkedIn Video has skyrocketed, since native video was launched on the platform..
One of the things we’ve been working on at JDR throughout lockdown is looking at ways we can help..
Over the past week our development team have been fending off a significant cyber security attack..
Every company needs to be forward-thinking in order to grow. What this means in practice is..
Let's be honest: the 21st century has been a series of struggles – or at the least a rollercoaster..
In a traditional business, sales and marketing departments are kept separate. This might be the way..
You may or may not have already heard of buyer personas - but what are they really, when you move..
Whether you're a new start-up or you've been in the game for a while, sales targets can cause..
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there..
For many business owners, their LinkedIn profile is not seen as a primary marketing platform for..
It is crucial to respond to your customers and where their needs are at this point in time. This..
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust..
While things aren't back to normal for the UK's businesses yet, many companies are ramping up their..
Whether you're just beginning to get your business operations back on track or you're still being..
If you own a small or medium-sized enterprise (SME), you may still be handling sales yourself,..
To boost your profits and cultivate new opportunities as we move out of lockdown, you'll need to..
While the modern business world has dealt with downturns before, the current situation is unlike..
Lockdown measures for most sectors continue to be eased, so at long last it's time to get back to..
With many companies struggling due to the impact of corona virus, it's even more important for..
"Downturn" and "recession" are words that can strike fear into business owners, but economic..
How does a small to medium business achieve sales in uncertain times? It’s definitely possible but..
Not all customers are worth the same to your company long term. In order to get the most out of..
Many businesses put a huge amount of effort into chasing new customers, especially if they’re..
Strong field sales management can take your business further by bringing in revenue and unlocking..
Your sales plan should be the heart of your business. Every company that wants to succeed needs to..
The Covid-19 pandemic has affected virtually every business owner. Although lockdown measures are..
Measuring sales performance is crucial to long-term profitability and growth. However, this may..
Good sales performance is the lifeblood of businesses of any size. With the growing power and..
With travel restrictions and the banning of large public gatherings, 2020 has been a non-starter..
The coronavirus pandemic has left most businesses with no option but to adapt to remote working..
Regardless of the potential of a business, there are always periods of unprecedented slowness, over..
Your Unique Selling Proposition (USP) is what defines the uniqueness of your business in a..
For a business starting out, the prospect of attracting the right type of customers, with the value..
As a business owner, whenever you engage a person using a marketing technique – e.g. email..
The ruthlessly competitive business environment for SMEs means any edge can be a huge advantage...
The days when online marketing was a non-issue for the construction sector are gone. The power of..
As the world's largest professional social network, LinkedIn membership can bring profound benefits..
It doesn’t matter where you are or which sector you work in, Inbound Marketing is incredibly..
While business meetings are a common routine in corporate life, too often they are either badly..
In today’s online world, businesses must rely on digital marketing strategies to turn leads into..
When trying to promote your business, having a great product or service does not automatically..
Despite the temporary lull in business activity, competition in most sectors is as strong as ever,..
What is the most effective long term strategy to find prospects and increase turnover? If you are..
In uncertain times like these, you will already be aware that your client base is the lifeblood of..
This client is a manufacturer who sell via resellers and to trade customers, but decided to open up..
Many small business owners get frustrated when their companies don’t expand rapidly, but to make..
Today’s Internet users want to access websites in a variety of ways. Some consumers want to..
Spending time and money on any aspect of your digital marketing plan could boost your website..
When you’re trying to find ways to market your products or services, you’ll come across the terms..
If you work in a specialised industry, you might be loath to spend money on marketing, as your..
Things are tough for many companies at the moment, due to the coronavirus pandemic. When money is..
If you're worried that you won't be able to achieve your business goals this year due to the impact..
On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the..
If you've scaled down your company's operations during the coronavirus pandemic, you're probably..
You may be wary of using marketing agencies, particularly if you've had a negative experience in..
While it's crucial to engage with potential customers throughout the buying journey, if you pester..
Your business probably has sales meetings. (Right now being done via Zoom no doubt) Most companies..
If you've created a company blog, but the results haven't been what you'd hoped for, don't panic...
Running a business isn't a job for those who want a quiet life, as you'll know. There can be times..
A great way of developing relationships with your potential and existing customers is through email..
Self-isolation isn’t as easy as it might look at the start. Finally, a break! You might have..
Among the best ways to use your company's finite resources more efficiently is to use marketing..
Having an online presence is now a necessity – but necessary isn't sufficient. A good website can..
You'll often find people who give reasons for not believing in inbound marketing. These reasons are..
When it comes to making sales, complexity does not always mean better: in fact, a convoluted sales..
Your customer lifetime value (CLV) is one of the most important metrics to measure when assessing..
With a variety of different marketing strategies out there, implementing the one that will bring..
Every business needs marketing to generate leads and build their brand, whether it be simple word..
Every business owner dreams of selling more of their products and services without having to work..
Unexpected economic shocks – such as the current Covid 19 crisis – highlight the dangers of ‘hand..
The ultimate goal of any marketing strategy is to build recognition of your brand and increase..
Creating engaging and informative content for your audience is one of the most effective ways of..
To succeed in business, you need to stand out. However, that can sometimes feel like an impossible..
According to HubSpot, most business’ main priority from marketing is to generate more sales leads...
Most business owners know that keeping outgoings to a minimum will help them to maintain a healthy..
Commerce in the UK has been massively suppressed since the UK government started introducing social..
In order to grow your enterprise from its current position, you need to bring in business from new..
Easy steps for business owners to get the most out of their SEO campaigns. A few years ago it was..
While making a one-off sale can be considered a success, having a customer base that is loyal and..
As an owner of a small business, it’s likely that you will have established marketing methods for..
If all goes to plan, in 2-3 months the UK will start to lift the social restrictions and the UK can..
Greetings from the team at JDR! It's been a hectic couple of weeks in the aftermath of the..
Let’s talk about investing in the future of your business. I always remember the Bill Shankly quote..
So, like many other marketers and directors you have decided to incorporate Facebook in your..
32 Marketing strategies ANY local business can implement to attract local customers using the..
We are happy to announce that we are now a Platinum SharpSpring partner, which means we are..
These two kinds of pages on LinkedIn certainly both have their uses, but it's important to keep the..
Regular customers are the sign of a successful business and something to be proud of. Many..
You may currently have an office or shop, which oversees all your business operations and the..
LinkedIn lets you publish two types of written content directly to the platform. Articles are..
All companies need to engage in marketing activities if they want to succeed long term – you can’t..
Many businesses rely on consumer data to reach new audiences, using a generic marketing approach in..
Goal setting is essential for measuring success (or failure) in marketing. Without goals, a..
The Yellow Pages was once a major part of any businesses marketing plan – it dominated the 80’s and..
You're probably expecting the straight answer "Yes" here – but it can be hard to believe this if..
If you're running a niche business, gaining sales can feel like fishing in a small pond – your..
If your business has a couple of really big clients who keep on coming back, that's a good thing...
Word-of-mouth referrals are often seen as the endpoint of marketing – you invest in marketing up to..
Have you ever had a bad experience with a marketing agency? I've just come from the office where I..
On most occasions when I mention Instagram as a potential sales tool to business owners, most of..
One of the best strategies for achieving strong, sustainable growth is to invest in marketing..
Do you know exactly where you are getting your customers from on the internet? Are you getting many..
When you own a business that offers a certain set of products or services, you are marketing those..
You need to keep track of your relationships with your customers, but are you doing that in the..
Hi, my name is Josh and I’m a digital marketing executive at JDR Group, working here for three..
LinkedIn's status as the world's number one professional business network is secure. That makes it..
Since LinkedIn introduced its native video feature in 2017, it's become increasingly attractive for..
LinkedIn's new native video feature is a powerful tool for boosting your marketing ROI. Here's how..
Lead generation is a central part of business development. Without qualified leads, your sales team..
With 1 in 4 UK consumers now using TripAdvisor before they book their holiday, the importance of..
Being an SEO consultant isn’t easy. Many clients expect overnight results, and blame you if they..
The necessity of a social media presence isn't debated anymore, no matter what kind of business you..
Finding ways to generate leads for your business is a key part of business development. Your..
Is your niche business struggling to reach its target audience and isn't attracting attention from..
When you launch a brilliant new product or add a great new feature, you'll want to tell people..
Voice search has been touted as the next big thing for many years now. It's frequently looked as..
Customers and prospects love to feel that the business they're being asked to deal with – or have..
Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of..
As the new year gathers pace, many businesses are looking to step up their sales performance...
Human beings are innately visual creatures. The right video content can have a dramatic effect on..
If potential customers are already knocking on your door, it can be tempting to rein in your..
Marketing is a fast-moving sector and the way in which marketers work changes frequently due to the..
LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in..
If you want to market your company effectively, you'll need a marketing strategy and a marketing..
Many British High Street retailers are currently struggling to survive. There are many possible..
LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused..
When Carina Lepore walked away from the latest edition of The Apprentice with £250,000 of Lord..
It can be tempting to shy away from working with an agency. After all, you already have someone..
Google Ads (or Google AdWords, as it was previously known) is the famous search engine company's..
When Toys R Us went into administration, some people were shocked. However, for many retail..
If you expect your digital marketing efforts to pay off immediately, you'll almost certainly be..
Have you ever struggled to differentiate your business from that of your competitors? If so, you’re..
In a world filled with social media, innovative apps, and augmented reality, you'd be forgiven for..
This case study is from a client who came to one of our events two years ago. Based on the..
A well-designed website can act as a global shop window for your company. However, while your site..
A lot of articles talk about a website in terms of lead generation and marketing – i.e. getting..
Social media presents exciting opportunities for all types of business. It offers a playful and..
In the traditional business world, word of mouth meant what it said – customers literally speaking..
Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised..
We've all been there: a website that looks great but just isn't bringing in the customers. Why?..