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JDR Group's 'Digital Prosperity' Blog

Adam Jones

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Recent Posts

5 Reasons Why You MUST Complete A Weekly Check Of Your Live AdWords Campaign

Posted by Adam Jones on 12-Apr-2018 10:56:16

Many businesses fall into the trap of forgetting about their AdWords campaign once they’ve spent the time setting it up. Many people believe that the initial work when creating a Google AdWords campaign is the most important step and once they’ve done this their campaign will be guaranteed success. This is completely the wrong thought process to have and you need to make sure you’re making regular checks. In this article, I will be discussing 5 reasons why it’s so important for you to complete weekly checks of your AdWords campaign.

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Topics: Google Adwords

7 Final Steps To Check Before Putting Your Google AdWords Campaign Live

Posted by Adam Jones on 22-Mar-2018 10:45:28

Are you coming to the end of setting up your new Google AdWords campaign? Are you coming close to putting your campaign live? When in the process of putting an AdWords campaign live you need to make sure you’re doing a number of final checks to make sure everything is set up correctly. The last thing you want to do is put a campaign live that will only waste money and not actually convert any visitors. In this article, I will be discussing 7 points that you need to be checking over before putting a campaign live.

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Topics: Google Adwords

How A Cleverly Crafted Website Form Can Help Dramatically Increase Your Conversion Rate!

Posted by Adam Jones on 05-Mar-2018 14:46:54

It’s pretty common nowadays to land on a website and be greeted by a form of some kind. The question I ask is how often do you actually submit a website form? Website forms can play a crucial role in how well your website converts visitors. As a business owner, you will want to gain the most website submissions possible. In this article, I will be discussing 4 ways in which you can alter your website forms to gain even more submissions.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Reviewing Your Internal Page Layout Can Help Improve Visitor Conversions

Posted by Adam Jones on 19-Feb-2018 17:26:20

When a visitor lands on your website your end goal is for them to take action, whether it be a website purchase or a service enquiry. You may not think it but the actual layout of your internal pages can play a massive part in your visitor conversion rate. When reviewing your internal page layout, you must consider the below points:

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Topics: Website Design

5 Old Terrible SEO Tactics You MUST Keep In The Past…At All Costs!

Posted by Adam Jones on 09-Feb-2018 11:26:41

Let’s take it back 7 years to 2011 where SEO manipulation is at its peak. Companies around the country were using ‘Black Hat’ SEO tactics to get the best results possible. As we jump back to the last few years black hat SEO has not only taken a back seat to real SEO services but it has pretty much been wiped out of all professional minds. That being said, don’t think that they’re not a few people out there that still try and get away with black hat SEO tactics. In this article, I will be discussing 5 terrible SEO tactics that you need to make sure your business is NOT using, and if you hire an SEO agency you need to question whether they’re doing the below or not.

Let’s begin…

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Lousy Google AdWords Routines You Need To Break For A Successful Campaign

Posted by Adam Jones on 26-Jan-2018 10:15:00

Google AdWords can work absolute wonders for any business when managed correctly. It’s a rare sight now not to find a business that hasn’t ever tried their hand at Google AdWords. The issue with running a Google AdWords campaign is that people become ‘bored’ of actively managing the campaign. Only ever checking and reviewing it once in a while and getting into some pretty bad habits and routines. A poorly managed AdWords campaign will only ever lose your business money and no business owner can afford that. In this article, I will be discussing 5 lousy routines that you need to break in order to run a successful campaign.

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Topics: Google Adwords

How Successful Was Your Website In 2017? What You Need To Review For This Year

Posted by Adam Jones on 18-Jan-2018 10:35:17

As we start the new year of 2018 it comes the time where we start reviewing the previous year gone by. This is even more important when you review your year from a business perspective. Reviewing your year from a business perspective will help to see whether or not your previous year was a successful or not. When it comes to sales and turnover you will already know how successful your year was but do you know how successful your website was? In this article, I will be discussing what you need to review in order to be able to see whether or not your website has performed as well as it should have.

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Topics: Website Design

6 Ways To Build Trust On Your Business Website & Why It Matters

Posted by Adam Jones on 04-Dec-2017 11:23:15

We live in a world where trust is everything. If someone feels they’ve lost trust in your business they will simply take their business somewhere else and find a competitor to work with. First impressions are everything when it comes to people visiting your website and you need to make sure that you gain a person’s trust straight away. In this article, I will be discussing 6 ways that you can build a person’s trust while they visit and browse your website.

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Topics: Website Design

4 Ways To Increase Your PPC Click Through Rate This Christmas

Posted by Adam Jones on 20-Nov-2017 12:16:38

We’ve got to that time of the year again where people are gearing up and starting to prepare for Christmas. Not only are consumers doing this but businesses are now starting to get into the Christmas spirit. It’s important that you start preparing for the Christmas period now otherwise by the time it comes around you’ll be too late and rushing to get things done. In this article, I will be discussing 4 ways you can increase your click-through rate within your PPC Campaign this Christmas.

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Topics: Google Adwords

3 Ingredients You Can Add To Your Marketing Success Recipe

Posted by Adam Jones on 09-Nov-2017 16:39:06

If your business currently invests in marketing activities you will understand how important it is that your marketing is successful. The last thing you want is for your current marketing activities to overcook. In this article, I will be discussing 3 new ‘ingredients’ that you can add to your current marketing recipe to gain even more from your current activities.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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