JDR Group's 'Digital Prosperity' Blog

If you're a business owner, you may be dabbling in marketing or you might be knee-deep into it - but if you don't have the knowledge or the time to do it right, you won't see much payoff. Many business owners are sceptical of digital marketing because they don't utilise the best tools and they don't take advantage of what's right at their fingertips!

This client, an international book distributer, initially approached JDR for a website redesign which led to hosting their website with us. They originally planned to hire their own employee to handle all of their marketing in-house but made the decision to outsource to the JDR team instead. Here’s how we helped this business.

Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same metric. It is common for businesses to have Google Analytics, and to also to have additional analytics from software programmes like HubSpot, Lead Forensics, or built-in website stats. When businesses have two or more forms of web stats/analytics, they often show different figures.

When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can deliver what it is offering. The key question is whether a marketing agency can guarantee better results than handling your marketing strategy in-house?

For a number of years, trade shows, exhibitions and events were the way to generate leads and enquiries for B2B companies particularly those selling products and services to the manufacturing, events and construction industries. These were historically the events where the big deals were completed, however things have dropped off significantly. Why is this?

Being able to see who visits your website is often talked about by business owners. For years, they have been able to see who comes into their shops, who enters their office and who is showing an interest in their product or services.

However, things aren’t what they used to be. The Internet has changed all of that, so much so now that businesses are seeing their customers less and less, sometimes not at all. I spoke to an accountant recently who reckons he has never met nearly 30% of his clients. This would have been impossible 15 or 20 years ago. 

Lots of our clients that we speak to are surprised to hear we started as a coaching business, but digital marketing was a natural next step for us.

In this article I am going to outline what coaching is, how we got into digital and how our coaching comes through our service.

You hear a lot about mobile apps but if you had one what would it do? A mobile app is rapidly becoming an essential business tool as the huge growth in mobile usage means that the majority of your clients, your customers and your potential customers are using devices like smart phones and tablets in their day to day lives, both in business and even more so in the consumer environment.

What Can A Mobile App Do?

There are many ways in which you can take advantage of the growth in mobile technology as a business. Think about your website, most small to medium sized businesses websites are a good few years old, so they weren’t designed to work on smart phones or tablets. A lot of businesses are now making their website mobile friendly to take advantage, but why stop there?