Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised correctly, it's cost-effective, produces quick results, reaches new audiences and markets, and builds brand awareness and authority. Using a local digital marketing agency in Derby like JDR is a great option for SMEs without a substantial in-house marketing team.

More and more people are researching online before making purchases. In some sectors, over 80% of people now do this. Your website will be the first point of contact for many of them, so it's crucial it's a good experience. How can you make it as good as can be?

Here's a quick run-down.

A lot of businesses seem to approach SEO with the implicit assumption that it’s not going to work. We believe this is why cost is frequently the first question that comes up when discussing SEO, rather than its effectiveness or ROI.

Unless a Liberal Democrat majority government is returned on 13th December, Brexit will probably happen in some form in 2020. When it does, the majority of UK businesses will be affected, even if they don’t trade directly with other EU countries. One area that will probably be impacted is digital marketing, an aspect we will explore further in this article.

What are new generation marketing strategies, and how do they compare to ‘old school’ techniques? Over the past few years, noticeable trends have caused changes to how businesses market themselves – to the extent that some old school strategies are no longer as effective, and can even be counter-productive.

Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other reason than they don’t need your services, or aren’t in a position to purchase them. There’s no point trying to appeal to everyone – only people who have a definite interest in what you sell. This is why it’s so important to understand who your ideal customers are, what they’re searching for online, and how you can be found by them.

Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on month, the number of qualified leads does not. What are the main reasons businesses continue to find it difficult to generate B2B sales leads, despite an increase in web traffic? Let’s have a look:

To break into a new international market, you need a website that ranks well in your target country. However, there are several challenges to overcome when trying to attract customers from specific countries to your website, primarily related to language and SEO.

Today's business world is so competitive that it's crucial to create a buzz about your products and services if you want to stay ahead of your rivals and ensure your business survives. Thankfully, however, you can make a huge difference to your company's performance by applying the right marketing techniques. Let's examine why marketing is so important and how you can create an effective strategy!

Running a company is a time-consuming business and there's always a host of things that need to be done. However, even if your business is booming, it's crucial to continue marketing it effectively, if you want to maximise your profits and ensure that it's still thriving in years to come. A professional marketing agency can help you to do this while you keep on top of everything else on your 'to do list'. Let's look at why it could be worth hiring one.