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Andrew Gibbins

Business Development Manager

Recent Posts

Generate More Leads From Your Website In 6 Simple Steps

Posted by Andrew Gibbins on 10-Dec-2019 14:54:00


Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised correctly, it's cost-effective, produces quick results, reaches new audiences and markets, and builds brand awareness and authority. Using a local digital marketing agency in Derby like JDR is a great option for SMEs without a substantial in-house marketing team.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video)

Checklist: What Makes A Good Website?

Posted by Andrew Gibbins on 05-Dec-2019 10:13:26



More and more people are researching online before making purchases. In some sectors, over 80% of people now do this. Your website will be the first point of contact for many of them, so it's crucial it's a good experience. How can you make it as good as can be?

Here's a quick run-down.

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Topics: Website Design

Why You Don't Have To Be Worried About SEO Costs

Posted by Andrew Gibbins on 25-Nov-2019 11:00:31



A lot of businesses seem to approach SEO with the implicit assumption that it’s not going to work. We believe this is why cost is frequently the first question that comes up when discussing SEO, rather than its effectiveness or ROI.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

What Are The Effects Of Brexit On My Business's Digital Marketing?

Posted by Andrew Gibbins on 18-Nov-2019 16:08:00

Unless a Liberal Democrat majority government is returned on 13th December, Brexit will probably happen in some form in 2020. When it does, the majority of UK businesses will be affected, even if they don’t trade directly with other EU countries. One area that will probably be impacted is digital marketing, an aspect we will explore further in this article.

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New Generation Marketing Strategies vs Old School Marketing Strategies

Posted by Andrew Gibbins on 29-Oct-2019 12:16:00

What are new generation marketing strategies, and how do they compare to ‘old school’ techniques? Over the past few years, noticeable trends have caused changes to how businesses market themselves – to the extent that some old school strategies are no longer as effective, and can even be counter-productive.

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Topics: Strategy

The Importance Of Targeting The Right Audience (And How To Do It)

Posted by Andrew Gibbins on 28-Oct-2019 11:13:00

Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other reason than they don’t need your services, or aren’t in a position to purchase them. There’s no point trying to appeal to everyone – only people who have a definite interest in what you sell. This is why it’s so important to understand who your ideal customers are, what they’re searching for online, and how you can be found by them.

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Topics: Strategy

5 Reasons Your Website Traffic Is Going Nowhere

Posted by Andrew Gibbins on 14-Oct-2019 15:54:00

Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on month, the number of qualified leads does not. What are the main reasons businesses continue to find it difficult to generate B2B sales leads, despite an increase in web traffic? Let’s have a look:

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Topics: Sales & CRM

How To Attract Customers From Specific Countries To Your Website

Posted by Andrew Gibbins on 09-Oct-2019 14:09:00



To break into a new international market, you need a website that ranks well in your target country. However, there are several challenges to overcome when trying to attract customers from specific countries to your website, primarily related to language and SEO.

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Topics: Sales & CRM

Why You Need To Market Your Business (& Why It's Easier Than Ever!)

Posted by Andrew Gibbins on 26-Sep-2019 12:10:00

Today's business world is so competitive that it's crucial to create a buzz about your products and services if you want to stay ahead of your rivals and ensure your business survives. Thankfully, however, you can make a huge difference to your company's performance by applying the right marketing techniques. Let's examine why marketing is so important and how you can create an effective strategy!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Do You Want To Increase Sales & Save Valuable Time? Just Hire A Marketing Agency

Posted by Andrew Gibbins on 24-Sep-2019 11:04:00

Running a company is a time-consuming business and there's always a host of things that need to be done. However, even if your business is booming, it's crucial to continue marketing it effectively, if you want to maximise your profits and ensure that it's still thriving in years to come. A professional marketing agency can help you to do this while you keep on top of everything else on your 'to do list'. Let's look at why it could be worth hiring one.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)