Your Unique Selling Proposition (USP) is what defines the uniqueness of your business in a competitive marketplace. In other words, it’s what distinguishes your business from competitors X, Y and Z, and is the reason for a prospect to choose your service over theirs.

From your USP flow all the core messages and value propositions you use to make sales. A lot rests on your USP, and it is essential to make it as strong, compelling and clear as possible, regardless of how crowded or niche your sector happens to be.

For a business starting out, the prospect of attracting the right type of customers, with the value you need to grow your enterprise, can be daunting. Fortunately, digital technology allows you to target very specific markets with valuable content and highly tailored marketing messages. You no longer have to rely on word of mouth referrals, cold calling or scattergun advertising.

Yet, simply reaching a market is not enough to turn leads into customers.

The days when online marketing was a non-issue for the construction sector are gone. The power of the Internet is now being harnessed at every level of the industry – and your competitors know this. Internet marketing is an excellent way for your business to optimise resources and improve its bottom line.

Here are five ideas to help you.

In today’s online world, businesses must rely on digital marketing strategies to turn leads into customers. Yet just like your customers, not all marketing activities offer the same value and returns as others, and some will prove more effective in certain instances than others.

Therefore, it is useful to examine different marketing activities and what they can offer – in order to maximum your potential revenue.

In uncertain times like these, you will already be aware that your client base is the lifeblood of your company. While retaining existing customers should always be a priority – regardless of what the economy is doing – retention alone won’t make your company grow, and will leave you vulnerable should a customer cancel or go out of business.

Even during the Covid 19 shutdown, active marketing efforts can help your company to grow by reaching out to new customers. In fact, getting your business in front of customers has never been easier – what with more people than ever spending time online during the shutdown.

If you’re failing to hit your sales targets, your business won’t grow in the way you hope and expect. It may be tempting to push your sales team harder, but the issue may not lie with them.

Stalled sales and sluggish KPIs can be a sign you need to develop a better marketing strategy. Let’s look at this in more detail.

When you’re trying to find ways to market your products or services, you’ll come across the terms “search engine optimisation” and “SEO”. This specialist area of digital marketing encompasses both technical and creative tactics.

So, what exactly is SEO, and how does it work?

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

If you've scaled down your company's operations during the coronavirus pandemic, you're probably wondering how you can revive your business. When times are tough, the canniest solution can be to increase your marketing activity. Here are three reasons why you should spend more on inbound marketing now.

You may be wary of using marketing agencies, particularly if you've had a negative experience in the past. However, working with a reputable firm can supercharge your returns from marketing and smash your revenue targets. Carrying out research will help you make a well-informed decision about whether or not a particular agency is the right match for your company. Here are eight questions to ask a marketing agency before you become a client.