When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often come up against is how to write that email to get what you really want: conversions. c

If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business opportunities. No matter how well your marketing strategy is doing, you should never underestimate marketing’s potential to be doing even more to bring new sales to your business. Let's examine why it's so important to continue promoting your company on an ongoing basis, and the activities that you should be engaging in.

LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in any sector – should be taking it seriously. Unlike the other big social media platforms, LinkedIn was set up purely for business networking. LinkedIn users are therefore more receptive to marketing messages and the potential for connecting with new suppliers. There is also less generic, or non-business related content to contend with. It is, therefore, an excellent place to reach out to your target customers and start bringing in leads. Here’s how you can get your brand out there on LinkedIn and start building a really strong online presence.

When Carina Lepore walked away from the latest edition of The Apprentice with £250,000 of Lord Sugar's money to invest in her artisan bakery, she wasn't the only candidate to make a mark on the BBC show. In the fourth week of the competition, Iasha Masood and her team proved how using buyer personas is the key to success when it comes to making sales.

Time is money – and that goes for your customers as much as for you. People aren't going to hang around to wait for a website to load like they did in the dialup world of the 1990s. They'll switch away, very probably to one of your competitors. Speed is of the essence – but how can you add that extra zip to your business website?

When Toys R Us went into administration, some people were shocked. However, for many retail experts, its failure was no surprise. The company had suffered years of losses and was in significant amounts of debt. So, what caused such a famous brand to fail, and what can other companies learn from its mistakes?

If you expect your digital marketing efforts to pay off immediately, you'll almost certainly be disappointed. It can take time for online marketing activities to yield results. Let's examine why you might not be getting the instant responses you'd hoped for and how you can improve the situation.

In a world filled with social media, innovative apps, and augmented reality, you'd be forgiven for viewing search engine optimisation (SEO) as something out of the ark. However, failing to use the latest SEO techniques could cause your website to underperform. Let's examine how SEO has evolved.

Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised correctly, it's cost-effective, produces quick results, reaches new audiences and markets, and builds brand awareness and authority. Using a local digital marketing agency in Derby like JDR is a great option for SMEs without a substantial in-house marketing team.

More and more people are researching online before making purchases. In some sectors, over 80% of people now do this. Your website will be the first point of contact for many of them, so it's crucial it's a good experience. How can you make it as good as can be?

Here's a quick run-down.