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JDR Group's 'Digital Prosperity' Blog

Hannah Makin

Recent Posts

Why Has Inbound Taken Over Traditional Marketing?

Posted by Hannah Makin on 20-Jun-2018 13:48:01

Traditional Marketing

Traditional Marketing, also widely known as Outbound Marketing, is highly recognisable and is something each and every one of us comes across everyday. It is a very broad category that can be distributed in print form, broadcasts, direct mail and telephone, varying from newspaper articles to television ads, brochures to telemarketing.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Target Audience Vs Buyer Persona

Posted by Hannah Makin on 10-May-2018 12:45:20

What Is A Target Market?

Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach as many people as possible, but it is even more important to not waste your time! This is why it is imperative that you focus your attention on the demographic of people most likely to be interested in your product or service.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

4 Ways To Improve Your Blog Article Conversion Rates

Posted by Hannah Makin on 16-Apr-2018 16:56:11

A blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help build credibility, and with the immense amount of exposure they can bring to your company, the potential of connecting with a wider audience is increased massively.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

4 Ways To Improve Your Email Click Through Rate

Posted by Hannah Makin on 11-Apr-2018 14:31:41

Email marketing is often overlooked by many, especially by small to medium sized enterprises. However, what business owners do not realise, is that this method of marketing is an extremely cost effective solution that as a matter of fact, holds just as much power as the next online marketing technique does!

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Topics: Marketing Automation & Email Marketing

5 Ways To Achieve Maximum Website Optimisation

Posted by Hannah Makin on 29-Mar-2018 11:08:39

 

We live in an ever evolving digital world, and the technological progression we have witnessed throughout the last decade or so is quite phenomenal. Evidently, many have seen some of the drastic changes as negatives as 29% of small businesses still do not have a website! However for business owners, it is all most definitely a positive!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Reasons Why Your Business Should Implement Inbound Marketing

Posted by Hannah Makin on 23-Mar-2018 16:21:29

Inbound marketing is a completely different outlook on not just your marketing, but your entire business. Adopting this strategy involves a change in mindset of both the company and its customers.

Inbound is about content, attention, and engagement, helping to build a connection with potential customers through gentle nurturing, and by providing useful and relevant information.

By approaching customers in an organic way rather than a destructive way, you will find this actually makes future efforts easier as you have already generated the momentum, powered by your creativity.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Internet Marketing Tips For B2C Companies

Posted by Hannah Makin on 06-Mar-2018 15:20:21

No matter which industry your business falls under, no matter what scale you’re working on, and no matter what budget you’re working with, Internet Marketing is a must, and is very achievable.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

4 SEO Tips To Get Your Website Ranking Higher

Posted by Hannah Makin on 01-Mar-2018 15:27:19

Search Engine Optimisation, otherwise known as SEO, is a modern online marketing strategy with the aim of improving organic search engine rankings. This means appearing on the first page of major search engines such as Google, Bing and Yahoo! It is one of the lengthier marketing strategies, and admittedly requires a lot of time and commitment for it to be a worthwhile project. But, as the saying goes; good things take time.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Social Media Marketing Trends To Implement For 2018

Posted by Hannah Makin on 26-Feb-2018 17:05:57

2018 is now in full swing, meaning there is not a better time for your business to start implementing all of the latest social media marketing trends.

The power of social media marketing is absolutely undeniable. According to statista.com, the number of active worldwide social media users is set to top 2.95 billion within the next two years, and I don't know about you, but to me that is an astonishingly large audience to expose your company and brand to.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Brilliant B2B Lead Generation Ideas That Will Get Results This Year

Posted by Hannah Makin on 21-Feb-2018 12:32:47

Most companies are slowly starting to recognise that currently they can't afford to not actively participate in online marketing. Not too long ago, a large portion of B2B companies didn't think lead generation applied to them and relied solely on existing clients and word of mouth to accumulate business. How times have changed!

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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