The importance of creating content to your SEO cannot be understated. Simply put, you are not reaching your full SEO potential if you aren’t creating content. However, while it is important to create content, it is just as important to make sure that the content that you are creating is helping your SEO efforts.
Imagine you’re going on a run. You feel you’re going along just fine, but you know you aren’t reaching your full potential. So, you decide to drink an energy drink to give you the energy you need to go further. Having the energy drink is one thing but if it doesn’t contain any ingredients that gives you energy, it’s worthless to you. Your content creation is the energy drink to your SEO potential and the actual content contains all the ingredients. If the right ingredients aren’t there, it will not help your business. So, are you following the best practices when it comes to content creation?