TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App Store, and over 1.5 billion active users each month. Although the platform has had a bad rap in recent months and is – currently at least – primarily a private user network, as a business owner you may be considering how useful it is as a sales and lead generation tool. In many ways, TikTok is in the same position as Twitter and YouTube were in 2010/11, with a suite of features that were useful to businesses in principle, but without a large and active community of business users.
The popularity of LinkedIn Video has skyrocketed, since native video was launched on the platform in 2017. LinkedIn reports that video content has grown faster than any other type of content on its website. Apparently, people are twenty times more likely to re-share video content from LinkedIn - compared to other platforms - and five times more likely to engage with other LinkedIn members after viewing it. If written content is still King on LinkedIn, video is definitely its Crown Prince.
Have you heard? LinkedIn is following in the footsteps of Facebook and Instagram and have jumped on the live streaming wagon! Live video streaming allows broadcasters to share videos with their network in real-time. LinkedIn is currently piloting live video streaming with a few broadcasters, so the feature isn't available to all members or pages yet, but I’m sure it won’t be long before it is available to all!
I have said it before and I will say it again when it comes to social media: even though it may not seem like it sometimes, it’s quality - not quantity - that counts. And guess what… Instagram agrees with me!
This article is for you if you are unable to employ an expert to do your content marketing for you, or you would like to top up the content marketing your marketing agency does for you. The thought of doing it for yourself may fill you with dread, but it doesn’t have to! Here are some easy to follow tips for you to action to make content marketing for your business easier. You can follow these tips no matter what industry you are in and no matter what size your marketing budget is!
Tip 1 – Do Not Over Promise!
Do not put unnecessary pressure on yourself by making promises you simply can’t keep! Do not over promise your followers, only say you will do what you know you are capable of doing! Because, believe me, if you make a promise you can’t keep, someone will notice! And it will leave a bad taste in your followers mouth as far as your brand is concerned. I remember when Facebook giveaways first came out, I saw that so many small businesses over promised prizes they simply couldn’t afford to give away! It was disastrous for both their brand and reputation! This leads me onto my next tip!.......................
Snapchat is a platform that is heavily used by the millennials, my daughter spends every minute she can on it, ask anyone under 30 their top 3 social media platforms and Snapchat is highly likely to be in their top 3! The millennials are obsessed with it and it’s definitely here to stay! Even if millennials and those under 30 aren’t necessarily your target market right now, they are your next generation of customers and believe me they will expect to see you with a presence on Snapchat.
Live streaming has taken off in a big way and of course, as we all know, Facebook always aim to be on trend, so they launched their very own live streaming service ‘Facebook Live’ which is proving to be very popular! Mark Zuckerberg predicts that by 2020 ninety percent of the content we view on Facebook will be in video format which is a prediction that is hard to ignore! 2017 is just around the corner so if Zuckerberg’s prediction is right the video age is upon us! If you want to stay ahead of your competition now is the time to put together a video marketing strategy and to start working with Facebook live!
Christmas is the busiest time of the year for the B2C industry, however the same is often not said for the B2B industry. For most B2B companies December is often one of the more quiet months of the year. If December is a quiet month for your business here are four top tips to help you make the most of the downtime.
Most of you would have heard of the Black Friday and Cyber Monday sales. If you are, or ever have been in the B2C industry I have no doubt that you will have witnessed first-hand the money that can be generated from these events. However, those of you who are in the B2B industry will have substantially less stories to tell regarding your company’s financial success during these events.
This is because most B2B businesses don’t see where or how they can profit from the Black Friday and Cyber Monday events and therefore tend to shy away from joining in. As far as most B2B companies are concerned these events are solely for B2C companies and are something they rarely bother to take a serious interest in as far as business is concerned.
Topics: Sales & CRM
I had to write a blog post too express how much I am loving the Twitter character update that has given us all extra characters to play with. As a social media marketer who produces Twitter content for a wide range of businesses, in various industries, on a daily basis I have to say this update has made my life so much easier. If you are a fellow social media marketer or are responsible for tweeting for a business, you too must have noticed the benefits that the update has provided since it was implemented just over a month ago.