Social media is changing, meaning that businesses need to adjust the ways they communicate to customers. Businesses are also facing social media challenges. How can you achieve social media success, how can you get new customers finding out more about you?
Research has been undertaken by IAB and LBi to highlight the challenges of social media and how businesses are adapting the ways they use social media.
The research says;
- 45% of marketing and sales departments are using the medium to raise awareness of their brand
- 28% are using it to actually interact with their consumers.This suggests that companies need to start using social media to directly communicate with their customers and provide them with further information.