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JDR Group's 'Digital Prosperity' Blog

Leanne Mordue

Operations Director at JDR Group
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Recent Posts

Which Industries Does HubSpot Work Well For?

Posted by Leanne Mordue on 10-Apr-2019 10:42:22

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot

Are You Embarrassed By Your Website? Here's How To Fix A Website Failing To Generate Leads

Posted by Leanne Mordue on 16-Jan-2019 12:37:13

Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to help find leads which you can then follow up on. However, some businesses can struggle with this - while there can be a variety of reasons for this, it could be that your website itself that is the big problem. You might get lots of traffic, but just aren't seeing it convert into genuine leads.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

Can A Marketing Agency Guarantee Me Better Results?

Posted by Leanne Mordue on 15-Jan-2019 12:34:06

While it can be tempting to answer in the affirmative, the picture from old western movies of the snake oil salesman comes to mind. He would offer a cure-all elixir, but be far away down the trail before those gullible buyers appreciated they had a bottle of flavored water! Claims such as: 'We can double your results' or 'increase ROI by XX%' should see business owners heading for the hills! When necessary changes are being made, it's best to beware of those who guarantee instant success.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Do I Need A Website Redesign Or Should I Invest In A Marketing Company?

Posted by Leanne Mordue on 18-Dec-2018 09:12:00

When you are running a business, you have to wear many hats - but ensuring your business is increasing leads/enquiries and winning new customers is one of your key responsibilities. In the digital age which we now all live in, this can often mean addressing poor website performance. If you are not getting many website enquiries and you want to generate more business, then a website redesign may be your first thought.

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Topics: Website Design, Strategy

Why You Should Start Using Facebook Messenger Bots

Posted by Leanne Mordue on 28-Nov-2018 15:42:09

Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

What Is IGTV? Why Should You Be Using It?

Posted by Leanne Mordue on 23-Nov-2018 10:28:56

IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, Instagram Stories, because the length of the video has been increased to up to ten minutes - raising to sixty minutes for verified/popular accounts.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Repurposing Old Content For Different Marketing Channels

Posted by Leanne Mordue on 20-Nov-2018 11:07:00

In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up with original ideas for content can be extremely time-consuming, particularly if you're just starting out building an audience.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Your Website Speed Impacts Your Conversion Rate

Posted by Leanne Mordue on 15-Nov-2018 09:54:19

First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a user has clicked to be directed to it.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

How To Correctly Use Emojis In Business

Posted by Leanne Mordue on 14-Nov-2018 15:47:00

Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.

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Topics: Strategy

Facebook vs Google

Posted by Leanne Mordue on 10-Nov-2018 10:25:00

 

Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Google Adwords

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