LinkedIn's status as the world's number one professional business network is secure. That makes it a key platform for business owners and MDs looking to build new business connections and generate valuable leads. Video is tremendously effective at cutting through and reaching your desired audience, so how do you make it work for you? Here's how.
Since LinkedIn introduced its native video feature in 2017, it's become increasingly attractive for small and medium-sized businesses. Your business could be missing out if it's not one of them, so let's go straight into looking at 5 reasons for business owners to use it to generate more leads and sales.
LinkedIn's new native video feature is a powerful tool for boosting your marketing ROI. Here's how you can make it work for your business to bring in new leads and sales.
The necessity of a social media presence isn't debated anymore, no matter what kind of business you operate. Potential clients for companies that operate in the B2B sector are being reached via social media, so if you aren't taking advantage, you are putting your business at a disadvantage.
There are some pesky ideas that seem to be haunting the B2B community when it comes to social media. Many company directors still cling to the idea that somehow social media marketing isn't necessary for their business, just because they don't operate in the B2C sector.
Finding ways to generate leads for your business is a key part of business development. Your business will never expand if you rely solely on the same few clients, what do you do if one of those businesses collapses and you've lost a third of your revenue in the blink of an eye?!
That is why you need to act NOW before it's too late and focus your attention on generating high quality leads as a key part of your business development.
Customers and prospects love to feel that the business they're being asked to deal with – or have already dealt with – sees them as people, not just as numbers on a spreadsheet. Saying thank you is an easy, simple and effective way to achieve this. How you do it depends on the situation, but here are some ideas.
Email is a powerful and effective method of digital marketing – but like any other approach, if misused it can cause you more harm than good. One of the trickiest things to judge is how often to send them. Here are a few pointers to help you make the right choice.
As the new year gathers pace, many businesses are looking to step up their sales performance. Attracting new customers is the first step on the road – and it can be tempting to fall back on that old standby, cold calling. But hold your horses. There are plenty of alternatives that don't involve calling people out of the blue.
Topics: Sales & CRM
Despite the increasing globalisation of many supply chains, local customers are still hugely important to most companies. Smartphone users, in particular, are often much more likely to buy from businesses whose online information is tailored to the customer's location.
Human beings are innately visual creatures. The right video content can have a dramatic effect on your sales, and it can be a great place to turn to make your content stand out from that of your competitors. But how can you use video to reach more prospects – and get them to convert? Let's take a closer look.