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Leanne Mordue

Operations Director at JDR Group
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Recent Posts

Unlock The Power Of Video To Get More Sales Meetings And Close More Deals - JDR Are Now Vidyard Video Selling Certified -

Posted by Leanne Mordue on 24-Sep-2020 12:48:32

One of the things we’ve been working on at JDR throughout lockdown is looking at ways we can help customers take advantage of new technologies and trends, to get better results from their marketing and sales efforts. The biggest communication trend of 2020 is, of course, video. With physical workplaces closed for several months in some cases, businesses across the country have turned to video platforms, such as Zoom and Vidyard, to keep in touch, host meetings, and deliver services.

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Topics: Sales & CRM

Are Your Sales & Marketing Teams Pulling In Different Directions? Here’s How They Can Work Together More Effectively

Posted by Leanne Mordue on 14-Sep-2020 10:16:42

In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern environment, it doesn't make sense. By using "Smarketing" to bring the two teams together, you can harmonise your strategy for dramatically better results from both teams.

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Referral Marketing 101: How To Turn Customers Into Brand Advocates For Your Company

Posted by Leanne Mordue on 29-Aug-2020 11:00:00



Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Research by Nielsen indicates that around 9 in 10 people trust referrals from their own social or business circle, leading to improved receptiveness to marketing, significantly higher conversion rates, and faster sales closures. The reasons for this are obvious: people perceive such advocacy as based on personal trust rather than sales incentives. How, then, do you turn existing customers into brand advocates

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Steps To Making A Stronger LinkedIn Profile As A Business Leader

Posted by Leanne Mordue on 27-Aug-2020 11:00:00

For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for personal and business connections, sourcing project opportunities and promoting the individual image. As such, your LinkedIn profile, which may have developed organically over many years, may appear more like a rambling CV or project resume than a honed business development tool. However, we also need to consider that the personal brand of the company CEO/MD can be very beneficial for generating leads and sales for the business.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

From Lockdown To Recovery – How To Rev Up Your Business Growth Plans

Posted by Leanne Mordue on 20-Aug-2020 11:00:00

Whether you're just beginning to get your business operations back on track or you're still being affected by lockdown measures, you may have lost ground in recent months. However, that doesn't mean that you can't recover well.

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Topics: Strategy

4 Reasons To Start Using An Inbound Marketing Agency This Summer

Posted by Leanne Mordue on 13-Aug-2020 11:00:00

Lockdown measures for most sectors continue to be eased, so at long last it's time to get back to doing business. However, with social distancing still in place and experts claiming that we could be entering a recession, how can you find the customers you need to fulfil your growth plans, or to sustain your current position?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Proven Growth Strategies From The 2008 Recession That You Can Implement Today

Posted by Leanne Mordue on 11-Aug-2020 11:00:00

"Downturn" and "recession" are words that can strike fear into business owners, but economic fluctuations don't have to be disastrous for your firm. Let's take a look at some of the tactics used by businesses that thrived during the recession of 2007 to 2009.

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Topics: Strategy

Inbound Marketing Vs Traditional Marketing – What's The Difference?

Posted by Leanne Mordue on 01-Aug-2020 02:00:00

 

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Topics: Strategy

Using LinkedIn for Lead Generation – Sales Navigator vs. LinkedIn Professional

Posted by Leanne Mordue on 03-Jul-2020 11:15:00

As the world's largest professional social network, LinkedIn membership can bring profound benefits to any business development strategy. The platform offers different levels of paid membership, which offer varying advantages and provide different business functions.

Here's a quick summary.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Digital Marketing Strategies Generate More Customers And Revenue Opportunities

Posted by Leanne Mordue on 26-Jun-2020 09:25:00

What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot, Strategy