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JDR Group's 'Digital Prosperity' Blog

leanne mordue

Operations Director at JDR Group
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Recent Posts

How To Lower The Cost Of Email Marketing

Posted by leanne mordue on 20-Mar-2017 15:00:00


Email marketing is an indispensable tool for businesses to connect with their customers. The costs that build up when producing an email campaign can be significant if you are not careful, and the campaign is not always as effective as one would hope. However, there are ways that you can limit the number of emails you send, while tailoring them to your clients interests.

One of the most important things that you can do when you send out marketing emails is to create content that people love to receive. The days of one-size fits all emailing are long gone. Today when a company uses email marketing, the message has to be engaging and relevant. There are some great tools that can help your business take full advantage of modern email marketing, and limit your costs at the same time. 

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Topics: Email Marketing

5 Of The Best Benefits Of Video Marketing

Posted by leanne mordue on 07-Mar-2017 09:45:00

Video marketing uses videos rather than simply words or pictures to market ideas, products and services. This may sound obvious, but if you look closely at it, you will find that videos appeal to people in a way that pictures and words just don’t.

Videos are much easier to watch than reading written information, or even looking at still pictures. What’s more, recent global trends have resulted in a huge increase in video marketing for B2B service companies, making it a common and easy method to use for businesses of all sizes.

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Topics: Marketing Strategy

Social Media Vs Traditional Media: Which Is More Effective For An SME?

Posted by leanne mordue on 06-Mar-2017 10:40:00


SMEs have a lot of options when it comes to online advertising. In the last ten years the social media outlets have started to change the way that people handle information, reducing the dependence of businesses on traditional media.

Instead of being limited to advertising in industry magazines, local newspapers and websites, SMEs now have a powerful new tool for promotion. The costs involved with social media marketing and advertising are far lower, but the kind of advertising methods that work are sometimes difficult to understand.

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Topics: Social Media Marketing

Facebook Vs Google Advertising: How To Target Your Resources For The Best Results

Posted by leanne mordue on 02-Mar-2017 11:30:00

For a B2B service business with an online advertising budget, choosing between using Facebook and Google can be a little bit challenging. They are both effective, but they approach promoting your company from differing angles.

In addition to some very different foundations, they also offer some unique abilities. Taking their individual strengths and weaknesses into account is vital when you plan your online marketing strategy.

A solid understanding of what they are great at will help you to get the most from your budget, and reach people who are the most likely to click and convert.

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Topics: Pay Per Click Advertising

Things NOT To Include In A Mobile App Landing Page

Posted by leanne mordue on 24-Feb-2017 11:30:00


When marketing a new mobile app for your business, it is helpful to set up a dedicated landing page to drive traffic. This will increase your number of clicks and maximise the chance of the app being downloaded in greater numbers by your target market. Of course, simply setting up a landing page does not guarantee traffic, nor –crucially – does it guarantee conversions when visitors arrive. For a marketing campaign to be effective, your landing pages have to be geared up for the highest possible conversion rate.

So what should, and should not be included on a mobile app landing page?

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Topics: Mobile Marketing

The Impact Of Social Media On Society & Business: What This Means For Your B2B Brand

Posted by leanne mordue on 23-Feb-2017 16:54:31


Social media has developed quickly and is changing the way that people interact with information and communicate. While most companies will recognise social media's importance for B2C (Business to Consumer) marketing, the B2B (Business to Business) market still remains relatively underdeveloped.

This is not a surprise, given the self-image that many B2B companies have.

It is hard to get excited about an adhesives company, even if it is yours. And this is emblematic of the issues that the B2B sector has when using social media.

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Topics: Social Media Marketing

When Social Media Goes Wrong For Businesses

Posted by leanne mordue on 11-Feb-2017 11:45:00


Social media is a strong lead generation tool for B2B businesses, but is wide open to misuse. Achieving the right balance of content, activity and responsiveness is a recipe for building trust and reaching out to new prospects. A wrong-footed approach to social media can have exactly the opposite effect. Here we examine seven common social media mistakes and why you should avoid them.

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Topics: Social Media Marketing

Online Marketing For Small Businesses

Posted by leanne mordue on 09-Feb-2017 14:00:00


For the smallest of SMEs – let’s say those with less than five employees – marketing poses a resource problem. If this is you, then you will already be familiar with the conundrum. You need a flow of new work for your business to grow, but all of your resources are already tied up with servicing your existing customers. Time spent on marketing doesn’t directly earn you money, so how can you justify diverting time away from service provision? Furthermore, your team may not have marketing experience, which is understandable, nor have the time to invest in retraining.

The alternative is to pay an agency to do your marketing for you, but where is the money going to come from for that? Here is the quandary. Fortunately, online marketing opens up several fast and cheap marketing tactics that can be used by small businesses to good effect.

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Topics: Marketing Strategy

What Are The Best SEO Techniques in 2017?

Posted by leanne mordue on 02-Feb-2017 11:00:00


SEO has changed a lot over the years, and at the beginning of 2017 there is a lot of speculation over what techniques genuinely work, and which are best consigned to history. Yet amidst the hear-say and popular opinion, there are known facts about the future of SEO in 2017. Search marketing continues to evolve, as do consumer demands. Ease-of-use is the name of the game and the last two years have expanded mobile use to unparalleled levels. This brings with it more sophisticated voice search (e.g. Siri, Alexa) and a rise in conversational queries, as well as a high demand for video services. In this article we look at which SEO techniques you need to make a part of your arsenal, and identify upcoming platforms which will become influential over the course of this year.

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Topics: Search Engine Optimisation

Social Media Marketing For Professional Photographers

Posted by leanne mordue on 09-Jan-2017 14:05:35


Photography businesses are making a noise on the social media wagon, gaining thousands of likes, comments and shares from diverse audiences across the UK. This is the reason why a huge number of aspiring and established photographers invest person-hours and effort to leverage the benefits of social media, promote their brand and instantly connect with potential clients.

But taking pictures and uploading them to social media pages is only a small part of social media marketing for photographers. There are numerous other factors that need to be addressed in order to make your photography business succeed out there. Social media marketing works for successful and professional photographers for a number of reasons, as we will see below.

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Topics: Social Media Marketing

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