One of the things we’ve been working on at JDR throughout lockdown is looking at ways we can help customers take advantage of new technologies and trends, to get better results from their marketing and sales efforts. The biggest communication trend of 2020 is, of course, video. With physical workplaces closed for several months in some cases, businesses across the country have turned to video platforms, such as Zoom and Vidyard, to keep in touch, host meetings, and deliver services.
Topics: Sales & CRM
In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern environment, it doesn't make sense. By using "Smarketing" to bring the two teams together, you can harmonise your strategy for dramatically better results from both teams.
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Research by Nielsen indicates that around 9 in 10 people trust referrals from their own social or business circle, leading to improved receptiveness to marketing, significantly higher conversion rates, and faster sales closures. The reasons for this are obvious: people perceive such advocacy as based on personal trust rather than sales incentives. How, then, do you turn existing customers into brand advocates
For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for personal and business connections, sourcing project opportunities and promoting the individual image. As such, your LinkedIn profile, which may have developed organically over many years, may appear more like a rambling CV or project resume than a honed business development tool. However, we also need to consider that the personal brand of the company CEO/MD can be very beneficial for generating leads and sales for the business.
Whether you're just beginning to get your business operations back on track or you're still being affected by lockdown measures, you may have lost ground in recent months. However, that doesn't mean that you can't recover well.
Lockdown measures for most sectors continue to be eased, so at long last it's time to get back to doing business. However, with social distancing still in place and experts claiming that we could be entering a recession, how can you find the customers you need to fulfil your growth plans, or to sustain your current position?
"Downturn" and "recession" are words that can strike fear into business owners, but economic fluctuations don't have to be disastrous for your firm. Let's take a look at some of the tactics used by businesses that thrived during the recession of 2007 to 2009.
As the world's largest professional social network, LinkedIn membership can bring profound benefits to any business development strategy. The platform offers different levels of paid membership, which offer varying advantages and provide different business functions.
Here's a quick summary.
What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.