So, you want to grow your business, but your marketing isn't quite having the impact you'd like it to? Marketing is still the most effective way to attract new customers, up-sell to existing customers, and advertise new products and services to your customer base.
Inbound marketing centres on attracting new consumers through helpful and relevant content, which adds value to each and every stage of your customer's buying journey. However, if you are to implement this successfully at your business, you are going to need to get your team onboard.
Brand awareness and lead generation can often feel like a battle, but in truth, it should be a balancing act. It should not feel like you are constantly having to decide whether to push lead generation or your brand identity. In fact, when used effectively and strategically, the two methods can work in harmony with one and other.
Considering that most new potential clients first interact with a company through their website, ensuring that your web design makes a great first impression is essential. As well as ensuring your website is easy to read, simple to navigate and clearly gets your business messages across, making sure that your website is on trend will really help to impress users.
Topics: Website Design
If there is one thing that we can safely say about SEO, it is that it never remains stagnant. With every year that passes by, there are new trends that emerge, and there are others that fall by the wayside.
Compared to a decade ago, web design has become much easier and more accessible, allowing almost all businesses to have a stylish website in their quiver of promotional arrows for a relatively low cost.
Topics: Website Design
In today’s world, decision makers are extremely busy, and they don’t have the time to be spending hours on a website to see if they want to convert with your company or not. The most annoying thing about the internet is when you, as a consumer, are trying to find something specific, only to finally realise that the prospective supplier doesn’t make or stock that specific product. So, to save time for the consumer and to get them to convert quickly and efficiently, you need a clear and accurate website – one that represents what you do and don’t do, at lightning speed. We’ve made a list of how to avoid the wrong type of website enquiries below, to help you along the way:
Trade advertising is still a staple of new leads for many businesses. Year after year, many companies return to the same journals, the same trade shows, the same exhibitions. No one is pretending that trade advertising is cheap – hard copy print adverts and advertorials can cost hundreds or even thousands of pounds – but they do get your phone ringing. But is it the best way to spend your money? Does trade advertising really work in the way it used to, now there are so many digital marketing and advertising methods available?
In this article, we take a look at trade advertising and also how else you could be spending your marketing budget in the coming year.
Topics: Google Adwords
Five years ago, Search Engine Optimisation, or SEO, was virtually synonymous with digital marketing. Every company and their uncle were obsessed with hitting the sweet spot of the top 10 Google search results for important keywords. Why? Because Google searches, conducted on desktop computers, were the means by which purchase decisions were made by both B2B and B2C consumers. Websites were set up accordingly, to be as easy to index by Google search bots as possible.
Direct mail used to be the flagship strategy for hundreds of B2B and B2C businesses in every conceivable sector, from vacuum cleaners to office stationery, to will writing services and charitable causes. The golden age of direct mail was probably the 80s and 90s; the heyday of the mail order catalogue and before the Internet became an effective business tool.