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JDR Group's 'Digital Prosperity' Blog

Leanne Mordue

Operations Director at JDR Group
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Recent Posts

Why You Should Start Using Facebook Messenger Bots

Posted by Leanne Mordue on 28-Nov-2018 15:42:09

Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

What Is IGTV? Why Should You Be Using It?

Posted by Leanne Mordue on 23-Nov-2018 10:28:56

IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, Instagram Stories, because the length of the video has been increased to up to ten minutes - raising to sixty minutes for verified/popular accounts.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Repurposing Old Content For Different Marketing Channels

Posted by Leanne Mordue on 20-Nov-2018 11:07:00

In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up with original ideas for content can be extremely time-consuming, particularly if you're just starting out building an audience.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Your Website Speed Impacts Your Conversion Rate

Posted by Leanne Mordue on 15-Nov-2018 09:54:19

First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a user has clicked to be directed to it.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

How To Correctly Use Emojis In Business

Posted by Leanne Mordue on 14-Nov-2018 15:47:00

Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.

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Topics: Strategy

Facebook vs Google

Posted by Leanne Mordue on 10-Nov-2018 10:25:00

 

Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.

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Topics: Google Adwords, Inbound Marketing (SEO, PPC, Social Media, Video)

Creating A Content Plan: The Simple Way To Focus Your Team's Efforts & Perspective

Posted by Leanne Mordue on 08-Nov-2018 10:22:32

The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in the hope that they take an interest in your brand. But putting a lot of time and effort into this venture is risky, and the rewards are not guaranteed.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Essential Elements When Designing A Professional Services Website

Posted by Leanne Mordue on 02-Nov-2018 15:45:00

 

Designing a website specifically geared for professional services can be difficult, especially if you haven't had much experience in this area before. While you could just go for it, the chances are that you will miss a crucial factor, or make a common mistake. As such, our experts at JDR Group have created this brief guide on essential elements that you need to include when designing a professional services website, to ensure that your customer will love it, and you achieve a high conversion rate.

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Topics: Website Design

Social Media Sharing Behaviour - Important Stats You Need To Know

Posted by Leanne Mordue on 15-Sep-2018 09:19:00

Social media has now become a part of our daily lives. In fact, many businesses are now recognising it as more than just a social platform, but also as a way to connect to customers and to increase brand awareness.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Top Tips To Help You Create Unbeatable Blog Posts

Posted by Leanne Mordue on 12-Sep-2018 10:22:00

 

 

All websites should feature a blog. Whether you run the website for a multinational corporation or your own personal website for business, a blog is extremely helpful. Not only does it allow your potential customers to read and gain new information about your products, service and industry, thereby answering any potential questions they have, they can also be used to drive search engine optimisation (SEO) strategies by incorporating keywords that search engine algorithms pick up on.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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