Marketing automation isn’t a software gimmick or a fancy way of saving time. It is a proven way of generating leads and turning them into profitable customers. Beyond this, marketing automation can help you retain customers and increase their lifetime value. Put simply, marketing automation is a way of making more sales – and a powerful one at that.
In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business, motivations, stressors and other factors that affect their purchase decisions. Many businesses feel their products and services sell themselves on their own virtue – and in some cases this is true – but all lead nurturing strategies benefit from relationship building.
In a previous article we wrote about finding the Goldilocks zone for social media output: how many posts to send out each day or week on each of the main platforms. So long as you stick to this, does it matter what day of the week or time of day you publish your content? Yes it does. In this article, we briefly discuss the factors that affect content scheduling for social media marketing and make suggestions for Facebook, Twitter, and LinkedIn.
If you're spending money on inbound marketing, you'll want to know that your efforts are likely to pay off. You may even want any external marketing agency that you're about to employ to assure you that you'll get a healthy return on investment (ROI) before you sign on the dotted line. Is it possible for anyone to guarantee you'll get an ROI when it comes to marketing, however? If not, what's the point in using an agency? Let's examine these issues in more depth.
If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.
One of the most common questions we get asked about LinkedIn Sales Navigator is whether it's worth using or not. Our view is that it can be a highly effective tool for sales teams seeking to engage with more prospects and close more deals, but the ROI you get will depend on how you employ it. Let's examine LinkedIn Sales Navigator more closely and discover how you can make it work for you.
In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly are they and how can they benefit sales teams seeking to improve their processes and results? Let's examine each one more closely.
Marketing automation software can automate important sales and marketing tasks, saving countless hours, reducing errors and improving efficiency. But how can you use this software in practice? Here are 43 ideas for sales and marketing automation workflows:
It may be a cliché to say this in 2019, but yes, it is essential for all businesses to create a website as soon as possible – even start-ups and local businesses. Many small start-ups used to depend on local advertising, referrals and word-of-mouth to get their first few clients, and only then invest in a website, but this is a risky strategy these days because of the way people research information.
Topics: Website Design
Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. However, not only is Google now believed to view long-form content as more authoritative than shorter pieces, more of us are choosing to read detailed articles and blog posts online. Let's discuss how long-form content can become an integral part of your marketing strategy.