Social media has now become a part of our daily lives. In fact, many businesses are now recognising it as more than just a social platform, but also as a way to connect to customers and to increase brand awareness.
All websites should feature a blog. Whether you run the website for a multinational corporation or your own personal website for business, a blog is extremely helpful. Not only does it allow your potential customers to read and gain new information about your products, service and industry, thereby answering any potential questions they have, they can also be used to drive search engine optimisation (SEO) strategies by incorporating keywords that search engine algorithms pick up on.
All Google users will be familiar with the traditional results displayed for search queries - a list of websites and a text summary. But now, Google is making its search experience more targeted. When searching for certain terms, users will see a much richer display of content in the form of a contextual information block.
Every decision that every customer makes when completing the consumer journey involves a huge number of conscious and subconscious decisions; the important thing to do as a salesperson is to tap into this and influence their decision making processes with your acute understanding of human psychology and behaviour.
Plotting a graph of digital technology’s development in sophistication over the last two decades results in an ascending line steeper than the north face of the Matterhorn, but sometimes keeping track of so many different multimedia platforms can be a headache.
So, you want to grow your business, but your marketing isn't quite having the impact you'd like it to? Marketing is still the most effective way to attract new customers, up-sell to existing customers, and advertise new products and services to your customer base.
Inbound marketing centres on attracting new consumers through helpful and relevant content, which adds value to each and every stage of your customer's buying journey. However, if you are to implement this successfully at your business, you are going to need to get your team onboard.
Brand awareness and lead generation can often feel like a battle, but in truth, it should be a balancing act. It should not feel like you are constantly having to decide whether to push lead generation or your brand identity. In fact, when used effectively and strategically, the two methods can work in harmony with one and other.
Considering that most new potential clients first interact with a company through their website, ensuring that your web design makes a great first impression is essential. As well as ensuring your website is easy to read, simple to navigate and clearly gets your business messages across, making sure that your website is on trend will really help to impress users.
Topics: Website Design
If there is one thing that we can safely say about SEO, it is that it never remains stagnant. With every year that passes by, there are new trends that emerge, and there are others that fall by the wayside.