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GET MORE VISITORS!  SEO, PPC, Social Media and more...
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Leanne Mordue

Operations Director at JDR Group
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Recent Posts

Using LinkedIn for Lead Generation – Sales Navigator vs. LinkedIn Professional

Posted by Leanne Mordue on 03-Jul-2020 11:15:00

As the world's largest professional social network, LinkedIn membership can bring profound benefits to any business development strategy. The platform offers different levels of paid membership, which offer varying advantages and provide different business functions.

Here's a quick summary.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Digital Marketing Strategies Generate More Customers And Revenue Opportunities

Posted by Leanne Mordue on 26-Jun-2020 09:25:00

What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot, Strategy

Using Content To Boost Your Link Building Efforts

Posted by Leanne Mordue on 22-Jun-2020 07:59:00

Creating relevant quality content and building or attracting relevant links are two of the biggest pieces of the SEO jigsaw among many other factors. However, both of these vital components in any SEO campaign are often two of the most difficult to carry out well. In this article we are going to look at some tips on content creation and link building and which of these you need to focus on to increase your results...

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How To Generate Leads For Your Small Business - JDR Group’s Top 5 Tips

Posted by Leanne Mordue on 13-Jun-2020 10:45:00

Many small business owners get frustrated when their companies don’t expand rapidly, but to make sustainable progress, you should be aiming for a steady increase in sales, not for sales spikes. This will allow you to scale your operations up gradually.

However, you’ll need to continuously attract new leads, qualify them, and nurture them so that they become customers. The best way to do this is to develop a lead generation system that you and your staff can follow with ease.

If you aren’t sure where to start, here are our top five lead generation and conversion tips.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

Getting More Visits To Your Website – How An Inbound Marketing Agency Can Help

Posted by Leanne Mordue on 10-Jun-2020 11:23:00

Spending time and money on any aspect of your digital marketing plan could boost your website visits, but if you want to get the most out of your efforts, take a holistic approach. Inbound marketing techniques are most successful when used as part of a comprehensive online strategy.

In this article, we explain why you should adopt this method and how working with a professional marketing agency could make a positive difference to your results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Doing Business In Uncertain Times – Why You Should Be Investing More, Not Less, In Marketing

Posted by Leanne Mordue on 06-Jun-2020 10:30:00

 

Things are tough for many companies at the moment, due to the coronavirus pandemic. When money is tight, marketing budgets are often the first to be cut, but in uncertain times you could actually benefit from spending more on promoting your brand, not less.

Here are five reasons why increasing your marketing efforts now is the best decision you could make this year.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Marketing Automation Will Help Your Business To Thrive in 2020 (Despite Coronavirus)

Posted by Leanne Mordue on 05-Jun-2020 13:55:00

If you're worried that you won't be able to achieve your business goals this year due to the impact of the coronavirus pandemic, consider automating your marketing processes. Marketing automation will help you to reduce expenditure and increase sales so that you can maximise your profits. Let's look at some of the advantages it provides.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

Google's May 2020 Core Algorithm Update: What Does It Mean For Your Marketing Strategy?

Posted by Leanne Mordue on 30-May-2020 10:15:00

On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the second time this year. So, what does this mean for companies engaging in online marketing activities?

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Google Adwords, Strategy

No Time To Follow Up Leads? – Automation Will Be Your Saviour!

Posted by Leanne Mordue on 05-May-2020 12:34:28

Running a business isn't a job for those who want a quiet life, as you'll know. There can be times when it feels like there just aren't enough hours in the day to get everything you want done. If you feel you're having to let leads slip away as a result, take a look at marketing automation.

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Topics: Marketing Automation & Email Marketing

How Does Marketing Help Your Sales Team?

Posted by Leanne Mordue on 01-May-2020 14:22:39

As an ambitious business owner, you'll know how important growing your sales is to your business. This is why many SMEs invest heavily in their sales team – sometimes at the expense of marketing. But how can you support your sales team to do the best possible job, in the most cost-effective way? A key part of the answer is to have an effective marketing strategy in place. Here's why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM