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JDR Group's 'Digital Prosperity' Blog

Leanne Mordue

Operations Director at JDR Group
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Recent Posts

Read This Before You Invest Money On A New Website

Posted by Leanne Mordue on 26-Jun-2019 11:21:16

In today’s competitive and digital world, successful businesses need to have an attractive and professional-looking online presence. However, there is little point in spending thousands of pounds on a website unless it works well for customers – both at a technical and a personal level. Unfortunately, clunky, unreliable pages or inadequate content means poor or zero ROI (return on investment).

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Topics: Website Design

LinkedIn Advertising Targeting Options: Reach Your Ideal B2B Customers

Posted by Leanne Mordue on 24-Jun-2019 12:58:55

LinkedIn advertising gives you a way of reaching a specific B2B audience with ads, videos, images, or inbox messages. Thanks to LinkedIn's customer targeting options, you can pinpoint the people you want your ads to be seen by.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

What Metrics Can You Track With HubSpot?

Posted by Leanne Mordue on 20-Jun-2019 09:53:27

HubSpot is an award-winning software platform created to help you manage your online marketing, your sales and customer service. You can think about it as a one-stop-shop for everything related to lead generation, customer acquisition, CRM, digital campaign management, and customer service.

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Topics: Hubspot

What Are The Average Timescales For A Website Design Project?

Posted by Leanne Mordue on 17-Jun-2019 15:11:37

So you have decided to set up a website for your business – congratulations! Now that you have started to visualise how your business website will look and all the benefits it will bring, chances are you’ll also want to know when it will be up and running. So how long should you expect your new website to take?

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Topics: Website Design

How Does My Website Compare To My Competitors?

Posted by Leanne Mordue on 30-May-2019 10:00:00

In the digital economy we live in, having a business website is a must. However, having a website alone is not enough: customers will not flock to your site just because you have it; they will browse around and choose the company with the most compelling online presence, and not just through Google either. B2B enquiries now frequently come through LinkedIn or Facebook as well as the company website, so if your website isn’t delivering the results you expected, it’s time to check how it fares when compared to your competitors.

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Topics: Website Design

Can Marketing Automation Increase ROI On Your Marketing Budget?

Posted by Leanne Mordue on 29-May-2019 10:57:30

Marketing automation is software that tracks visitors to your website, and can send emails or texts, create CRM tasks or create internal alerts automatically based on predefined rules. Common marketing automation platforms used by SMEs include Sharpspring, HubSpot and Infusionsoft, and they can be used in a number of ways:

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Topics: Marketing Automation & Email Marketing

Hubspot Vs Salesforce: Which Is The Best CRM Software?

Posted by Leanne Mordue on 21-May-2019 14:43:53

Image source: Tech.Co

As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like you’re navigating a never-ending maze of unfamiliar names, acronyms, and products. In your research, you may have come across CRM and marketing automation software, which can be an invaluable tool helping you achieve business growth goals.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot

How Many Websites Should Your Business Have?

Posted by Leanne Mordue on 16-May-2019 14:14:07

Diversifying can be the road to success when it comes to business growth, whether that's in terms of introducing new products, services, or even brands. Do you really need a separate website for each of your SME's innovations, however, or should you promote them all on a single domain? Let's take a look at some of the things you'll need to consider in order to work out which approach to take.

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Topics: Website Design

Which Industries Does HubSpot Work Well For?

Posted by Leanne Mordue on 10-Apr-2019 10:42:22

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot

Are You Embarrassed By Your Website? Here's How To Fix A Website Failing To Generate Leads

Posted by Leanne Mordue on 16-Jan-2019 12:37:13

Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to help find leads which you can then follow up on. However, some businesses can struggle with this - while there can be a variety of reasons for this, it could be that your website itself that is the big problem. You might get lots of traffic, but just aren't seeing it convert into genuine leads.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

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