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JDR Group's 'Digital Prosperity' Blog

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Leanne Mordue

Operations Director at JDR Group
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Recent Posts

How Do I Make More Sales? (The Power Of Marketing Automation)

Posted by Leanne Mordue on 11-Oct-2019 15:59:00

Marketing automation isn’t a software gimmick or a fancy way of saving time. It is a proven way of generating leads and turning them into profitable customers. Beyond this, marketing automation can help you retain customers and increase their lifetime value. Put simply, marketing automation is a way of making more sales – and a powerful one at that.

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Topics: Marketing Automation & Email Marketing

Building A Relationship With Leads (And How It Can Lead To More Sales)

Posted by Leanne Mordue on 08-Oct-2019 12:24:00

In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business, motivations, stressors and other factors that affect their purchase decisions. Many businesses feel their products and services sell themselves on their own virtue – and in some cases this is true – but all lead nurturing strategies benefit from relationship building.

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Topics: Sales & CRM, Strategy

When Is The Best Time Of The Day / Week To Make A Social Media Post?

Posted by Leanne Mordue on 02-Oct-2019 12:43:15

In a previous article we wrote about finding the Goldilocks zone for social media output: how many posts to send out each day or week on each of the main platforms. So long as you stick to this, does it matter what day of the week or time of day you publish your content? Yes it does. In this article, we briefly discuss the factors that affect content scheduling for social media marketing and make suggestions for Facebook, Twitter, and LinkedIn.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Show Me The Money! Can A Marketing Agency Guarantee You'll Get A Return On Your Investment?

Posted by Leanne Mordue on 25-Sep-2019 11:45:00

If you're spending money on inbound marketing, you'll want to know that your efforts are likely to pay off. You may even want any external marketing agency that you're about to employ to assure you that you'll get a healthy return on investment (ROI) before you sign on the dotted line. Is it possible for anyone to guarantee you'll get an ROI when it comes to marketing, however? If not, what's the point in using an agency? Let's examine these issues in more depth.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Dwindling Sales? - Inbound Marketing Could Turn Things Around & Get Customers Coming To You! “Stranger Things” Have Happened!

Posted by Leanne Mordue on 20-Sep-2019 11:03:24

If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard to believe that harnessing the power of inbound marketing can produce spectacular results for companies in niche industries, but “stranger things” have happened! Let's look at how implementing an inbound marketing strategy could help your business to bloom.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How To Make The Most Of LinkedIn Sales Navigator

Posted by Leanne Mordue on 16-Sep-2019 10:00:00

One of the most common questions we get asked about LinkedIn Sales Navigator is whether it's worth using or not. Our view is that it can be a highly effective tool for sales teams seeking to engage with more prospects and close more deals, but the ROI you get will depend on how you employ it. Let's examine LinkedIn Sales Navigator more closely and discover how you can make it work for you.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Get The Lowdown On SharpSpring's New Sales Features

Posted by Leanne Mordue on 11-Sep-2019 14:49:47

In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly are they and how can they benefit sales teams seeking to improve their processes and results? Let's examine each one more closely.

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Topics: Marketing Automation & Email Marketing, Sales & CRM

What Can You Automate? 43 Ideas For Sales & Marketing Automation Workflows

Posted by Leanne Mordue on 05-Sep-2019 16:45:30

Marketing automation software can automate important sales and marketing tasks, saving countless hours, reducing errors and improving efficiency. But how can you use this software in practice? Here are 43 ideas for sales and marketing automation workflows:

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Topics: Marketing Automation & Email Marketing

Do I Need A Website For My Start-up Business?

Posted by Leanne Mordue on 04-Sep-2019 10:36:29

It may be a cliché to say this in 2019, but yes, it is essential for all businesses to create a website as soon as possible – even start-ups and local businesses. Many small start-ups used to depend on local advertising, referrals and word-of-mouth to get their first few clients, and only then invest in a website, but this is a risky strategy these days because of the way people research information.

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Topics: Website Design

7 Ways You Can Use Long-Form Content To Improve Your Inbound Marketing Results

Posted by Leanne Mordue on 27-Aug-2019 12:37:17

Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. However, not only is Google now believed to view long-form content as more authoritative than shorter pieces, more of us are choosing to read detailed articles and blog posts online. Let's discuss how long-form content can become an integral part of your marketing strategy.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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