Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target the correct people. But there's a difference between knowing the kinds of people that could potentially buy your product, and understanding the goals, challenges and motivations of those people in order to customise a unique and specialised marketing strategy that draws them in.
As a business owner, you're under constant pressure to make a profit. You want a steady flow of customers and you know that you can achieve this through marketing. However, when you're marketing, should you be doing it for yourself or for your customers? Well, to understand that you first need to know what marketing is supposed to accomplish.
Inbound marketing can sometimes come across as being useful only to knowledge-based, industrial, B2B businesses but that is not the case. There are tons of Inbound Marketing tactics that will help your arts & entertainment business gain new viewers, readers, customers and more.
The world of inbound marketing is forever changing and every day new statistics, trends and discoveries are being made. These help shape the future for inbound marketing and allow marketers to adapt their strategies to the new discoveries.
YouTube is a great resource that every business can make use of, however, if you don't know the rules you may end up doing more harm than good. As a platform designed around content creation, YouTube has to take certain steps to protect their content creators in order to maintain a healthy stream of videos and allow its users to make a good revenue.
The way YouTube protects its creators is via Copyright Strikes.
Content marketing and social media go hand in hand. Social media is really the best way to promote and distribute your content. With billions of daily users, you're sure to find a platform that your buyer personas regularly visit.
While many social media platforms allow for many formats of content, there is some that focus on specific types of content such as YouTube and Instagram. If you find that your buyer persona enjoys these sites, it may influence the kind of content you produce. Alternatively, if you find that your buyer personas enjoy more broad platforms like Facebook and Twitter you can be as varied as you like with your content.
An eCommerce website has many additional benefits and challenges compared to a brochure or information website. They allow a business to make sales with much less personal involvement or time investment but that also means that marketing can be somewhat more limited as you will struggle to create a relationship with your clients.
In this instalment of Inbound Marketing Discussions, we're going to look at trends and talk about if you can use them in your digital marketing campaigns.
As a business, your job is to solve people’s problems. In order to be successful, you need to make sure that people want or need what you're selling. Whether it's something crucial like a medicine that is needed by doctors or something recreational like a table top game that solves the issue of boredom, your product has to solve an issue and has to be desirable if your business is to succeed.
This week we're continuing our inbound marketing discussions by talking about the Attract stage of the inbound methodology, and more specifically, the best types of content you can use at this stage. We'll talk about the inbound methodology and what its purpose is, the Attract stage and why it's important, the various types of content you can use during this stage and then we'll finish with a discussion on what you consider the optimum content format for attracting new inbound leads.
Let's begin with a basic refresher in the inbound methodology...
Inbound marketing is all about achieving the strongest, most trusted leads that your sales team can use to form relationships and achieve deals. One of the most useful features of an inbound marketing CRM platform (such as Hubspot) is the contacts area. This can be used to store the data of thousands of potential customers, from your website viewers to your partners and everyone in-between. This is where you turn your leads into customers, so having an area that your marketing and sales team can share will help you find and attract your perfect leads, determined by your buyer personas.
But when adding new contacts should you be manually inputting them or can you rely on website automation? Let's take a look at our options...