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JDR Group's 'Digital Prosperity' Blog

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Lewis Dillingham

Recent Posts

Inbound Marketing Discussion – Manually Inputting Contacts Vs Using Automation To Collect Data

Posted by Lewis Dillingham on 22-Feb-2018 12:46:59

Inbound marketing is all about achieving the strongest, most trusted leads that your sales team can use to form relationships and achieve deals. One of the most useful features of an inbound marketing CRM platform (such as Hubspot) is the contacts area. This can be used to store the data of thousands of potential customers, from your website viewers to your partners and everyone in-between. This is where you turn your leads into customers, so having an area that your marketing and sales team can share will help you find and attract your perfect leads, determined by your buyer personas.

But when adding new contacts should you be manually inputting them or can you rely on website automation? Let's take a look at our options...

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video)

Search Engine Optimisation: The Cure For Your Poor Performing Website

Posted by Lewis Dillingham on 07-Feb-2018 14:16:12

Search Engine Optimisation (SEO) is the process of taking your website and making changes to it that will help make it a perfect candidate for particular search terms. A search term refers to the keyword a person uses when searching on one of the many various search engines. SEO helps your website become a trusted result for your chosen search terms but in order to achieve this, your website needs to become a source of relevant, useful and trustworthy information.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

4 Ways To Ensure Your Technical SEO Is On Point!

Posted by Lewis Dillingham on 30-Jan-2018 11:00:00

Technical SEO saw a dip in the past as new exciting methods came to the forefront of search engine marketing but in recent years it's been making a major come back. This is thanks to the incredible rate that technology is growing and the internet is expanding. As a business owner, you need to keep up with new techniques or your business may get forced out by search engines that are all competing to keep their users the happiest.

Here are 4 types of technical SEO that will help you keep your hard-earned Google ranking.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

A Well Optimised Website Or A Well Designed Website: Which Is More Important?

Posted by Lewis Dillingham on 19-Jan-2018 11:04:45

When building a website it's important to consider both the design and the functionality of the website. Both will play a big role in portraying the way you will be seen by your traffic and they can both make or break your website, but which is more important?

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Topics: Website Design

Which Website Design Trends Are Going To Take Over In 2018?

Posted by Lewis Dillingham on 12-Jan-2018 09:40:00

2017 was a great year for website design. There were many innovations regarding both visuals and technology. Now, as a new year begins, it's a great time to look to the future and make some predictions in order get ahead of the game. Here is a quick look at 5 website design trends we expect to rule 2018!

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Topics: Website Design

4 Important Guidelines To Follow When Uploading Images To Your Website

Posted by Lewis Dillingham on 04-Jan-2018 14:00:00

When the internet first came about, websites could only be made of text and hyperlinks. Now though, it is difficult to find a website that doesn't include at least a single image. They're used for page decoration, thumbnails, to show product examples, buttons and much more. With so many uses, it's not hard to fill a page with big, beautiful imagery. However, if you're planning on adding images to your website there are a few guidelines that you need to follow.

Let's take a look...

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Topics: Website Design

How Do Website Designs Vary Based On Industry & Do You Have To Follow The Trend?

Posted by Lewis Dillingham on 20-Dec-2017 13:30:00

Websites have a lot of variety, both in design and purpose. You could have a brochure site to raise brand awareness, you could have an ecommerce site to sell your product or you could have an online gallery to show off your content.

A major factor in deciding on the design of your website is the industry in which you work. The work you do will dramatically change what is needed on your website. If you produce chemical bonding agents, you will have no need for a gallery while if you're a designer you're going to need to show off your previous work.

Let's take a look at the difference in website designs for a few diverse industries...

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Topics: Website Design

B2B vs B2C Lead Generation - Should Your Tactics Be Different?

Posted by Lewis Dillingham on 14-Dec-2017 11:21:39

Previously, marketing tactics would be the same no matter what kind of business you were running. You'd put an advert in a newspaper, create a video Ad for television or hand out flyers and business cards to people indiscriminately. But now, the availability of digital marketing has allowed different businesses to target their specific audience whether that be consumers or other business owners.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Marketing Automation Trends For 2018

Posted by Lewis Dillingham on 06-Dec-2017 11:45:00

Marketing automation is a tool that more businesses are seeing the potential in every day. Hubspot reported that businesses using marketing automation to nurture leads received a 451% increase in qualified leads so it's not hard to see why many businesses owners are taking advantage of this system. Marketing automation is always evolving and new software, systems and features are being developed every day. Because of this new automation trends appear all the time and some popular methods are replaced by improved tactics.

Let's talk about what marketing automation actually means...

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Topics: Marketing Automation & Email Marketing

Why Just SEO Link Building Isn't Enough: 3 Marketing Trends You Should Try In 2019

Posted by Lewis Dillingham on 22-Nov-2017 14:42:27

When trying to improve the traffic your website receives, many business owners will rely heavily on SEO. This is completely understandable as researching the topic for even a few minutes unearths a hoard of articles and video that preach SEO as the saviour of websites everywhere. And to be perfectly honest this is somewhat true. SEO is very important to your website and a vital starting point! But a lot of people forget (or fail to realise) that it is just a starting point.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

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