JDR Group's 'Digital Prosperity' Blog

Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well overdue spring clean of your marketing strategy!

Influencer marketing is where brands and businesses use other people (influencers) to increase their exposure in the hopes of increasing revenue. Influencers tend to be specialists in their niche and tend to have a large, pre-existing following on social media. Examples would be well-known individuals, industry leaders and bloggers.

Imagine you've slaved away making a superb video on one of your keywords to help your business generate new leads. You've uploaded it to YouTube and yet it doesn't appear in the search engine results. You feel annoyed and confused right? What do you do?

Internet giant Facebook is altering their beloved news feed algorithms. At the moment Facebook aims to find and display content the user will find relevant and insightful, whereas the new goal will be to help create more “meaningful interactions”.

We live in a society where people expect excellence, especially where customer service is concerned. People like to vent their annoyance online in the form of online reviews and social media comments. So what happens when your business is on the receiving end of such negativity?

The worst thing you can do in this situation is stick your head in the sand and ignore it, and under no circumstances should you delete the comments entirely without taking the appropriate steps to resolve the matter. This type of behaviour will tarnish your reputation and your conversions.

Generating sales online isn't rocket science. In fact, selling items online is easier than marketing them in store. We live in a society where time is precious. People would much rather shop online as opposed to trekking up and down the high-street.

Your website's visibility can be compared to footfall traffic outside a shop in the town centre. As a rule, the more visible you are, the greater the likelihood of customers investing in your business. The type and amount of attention you need will vary depending on the maturity of your business, the nature of your product / service and your ability to satisfy the growing demand.

Curated content is a huge part of the social web as we know it - in fact, it's virtually impossible to scroll through your personal news feeds without seeing it in one form or another. Content curation is the act of finding and sharing content from other sources (other writers and businesses) with your own follower base.

Quick question, when you're in need of information where do you go to find it? I can guarantee that the vast majority of people will perform a quick Google search. Right, so what's the first thing you notice about a website? The design and overall functionality. Poorly designed websites won't make the cut and your customers will jump ship and side with your competitors.

Redesigning and implementing new features on your website will improve your conversion rate and annual sales. This article will cover 7 upcoming website design trends for 2018!

You've heard about it, you know plenty of marketers are infatuated with it, but at the end of the day what is marketing automation?

Any respectable digital marketing expert will tell you that the best performing small to medium-sized companies (both B2B and B2C) use marketing automation tools to boost their productivity, however, the majority of business owners are still dubious of marketing automation services for the following reasons: