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JDR Group's 'Digital Prosperity' Blog

Matthew Tudge

Internet Marketer, at the JDR Group
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Recent Posts

Pinterest Vs Instagram For Business – Which Is Best?

Posted by Matthew Tudge on 19-Apr-2017 15:18:06

Are you a business owner overwhelmed by the amount of Social Media platforms that are out there? You have probably noticed that in recent years image-based platforms, in particular, have risen in popularity immensely! Platforms like Pinterest, Instagram and Snapchat have and are starting to become a necessity when it comes to business marketing. But where do you start? Which platform is best?

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Topics: Social Media Marketing

How To Create The Ultimate Google AdWords Ad In 7 Steps

Posted by Matthew Tudge on 28-Mar-2017 11:19:25

I'm sure all of you reading this are familiar with Google AdWords or have an idea of what it is. If you are currently using the huge advertising platform as a way of driving traffic and leads for your business I'm sure you'll know just how competitive it can be out there. Due to this, your business needs to stand out from the rest. Your ad is one of the key elements to doing this. In this article, I am going to talk you through how you can create the ultimate Google AdWords ad in 7 steps.

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Topics: Pay Per Click Advertising

Propel Your Content Marketing To The Stratosphere With These 6 Top Tips!

Posted by Matthew Tudge on 22-Mar-2017 09:32:00

Content creation and content marketing have always been a vital component of any digital marketing strategy. However, with the rise of inbound marketing over recent years, the way you create and market your content has grown in importance. If you get your content strategy right first time round it sets up the foundations for a successful and profitable business marketing campaign.

In this article, we will be sharing 6 top content marketing tips with you to help you propel your content to new heights.

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Topics: Content Marketing

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

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Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

5 Ways To Use Facebook Live For Your Business To Improve Engagement And Inspire Your Customers

Posted by Matthew Tudge on 12-Feb-2017 11:10:00


Engaging and interacting with your customers is a must for any business, and creating content is a great way to do this. Videos and image content creation are much more appealing than text alone. What if the video however was live and in the moment?

Back in 2015, Facebook released their Facebook Live feature. When this first began testing it was only introduced to celebrities. However, Facebook Live has since been made available to everyone.

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Topics: Social Media Marketing

Are Organic Keyword Rankings Still Important In 2017?

Posted by Matthew Tudge on 05-Feb-2017 10:35:00

Google is constantly making changes to its search engine on a daily basis. Some of these affect rankings, some affect the layout of the SERPs and more. Recent changes include Google removing the right-hand side ads, the mobile friendly update and many others.

Throughout the digital age and the period that SEO companies and marketers have been improving the web presence of businesses, organic keyword rankings have always been THE top priority. With so much shift in the landscape of the internet over recent years and in SEO, we ask the question “are organic keyword rankings still important?”

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Topics: Search Engine Optimisation

4 Business Marketing New Year Resolutions For 2017

Posted by Matthew Tudge on 13-Jan-2017 17:01:08

The New Year is well underway and already many people have been breaking their New Year’s resolutions, now is really the time to start actually achieving your business goals for the next 12 months. I'm sure by now you've probably already set out some goals (if you haven’t, it’s never too late!) and what better way to help you reach them by setting yourself some business New Year’s resolutions to stick to!

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Topics: Marketing Strategy, Inbound Marketing, B2B Marketing

5 Things To Split Test On Your Landing Pages To Ramp Up Conversions

Posted by Matthew Tudge on 14-Dec-2016 16:36:56

Are you currently using specific landing pages as a part of your marketing strategy? They are a powerful lead generation tool if you have a solid offer and have got your targeting right. The primary goal of most landing pages is to capture prospect details, including their name, email address etc. How are your landing pages currently converting? Are they underperforming? Boosting your landing page conversion rate by a few percent will have a positive impact on your overall bottom line. In this article, I discuss 5 things that you can split test on your landing pages immediately to ramp up your conversions!

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Topics: Conversion Rate Optimisation

A Quick SEO Checklist To Help You Prepare For 2017!

Posted by Matthew Tudge on 02-Dec-2016 14:26:17

With Christmas fast approaching and the year drawing to a close, now is the perfect time to start your preparations for next year. You have probably already planned some of your business marketing and goals for the year ahead but you may have missed some quick SEO points! If you really want to start your New Year on a high, continue reading below and make sure you implement this quick SEO checklist.

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Topics: Search Engine Optimisation

Donald Trump Elected As US President! 5 Marketing Lessons We Can Learn

Posted by Matthew Tudge on 12-Nov-2016 11:02:00

Billions of people across the world were left stunned on Wednesday 9th November as Donald Trump swept to a shock election victory! The 45th president of America shook the world as not many of us expected it! Some celebrities have wished him well whilst many others have announced their disbelief and fear. One newspaper headline even stated, “Dear God, America What Have You Done?” However, whether you love him or hate him there are a few marketing lessons we can learn from his presidential campaign.

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Topics: Marketing Strategy, B2B Marketing

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