Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”
Topics: Google Adwords
In this modern and hectic world we live in, people are extremely busy bustling and dashing around. A lot of us live tireless lives, whether it be commuting to work, taking the children to school, going to see relatives, etc. Of course, some are busier than others and your business target market may fall into that bracket. If you're a B2B business, a portion of your target customers will likely be business owners and business owners as people are often very busy.
Google AdWords is and has been a successful advertising platform for many businesses. However, there are so many businesses I see advertising on it that are simply just wasting money. Some accounts and campaigns I see are set up so poorly that the person running it might as well be taking money from their wallet and throwing it in the drain!
One of the key things to a successful AdWords account is the account structure. In this article, I am going to delve into some areas that make up a great account structure.
Topics: Google Adwords
I'm going to start today with a powerful quote... "If you can't measure it, you can't improve it”. Just take a few seconds to let that sink in and really think about what that means. This quote can be applied to absolutely everything and a marketing strategy is no different. If you can't measure your marketing strategy or simply aren't measuring it, then how do you know it's working for your business and how can you possibly make it better? You just can't. Without measurement, testing and analysis, your marketing strategy will surely fail. Here's how to successfully measure your business marketing strategy.
Since the dawn of the internet and the age of SEO, keywords have sat high at the top of a mountain. They have been paramount to any SEO campaign and the number one focus. Many businesses will have looked for companies and asked them things like, “get me to number one of Google”, “I want to be at the top of Google” etc. Anyway, I'm sure you get the picture, keywords have been crucial and looked at as a measure of SEO success.
However, with the ever-changing landscape and the ever evolving online world, are keywords still important or should your focus be on something else entirely?
For the last number of years, page speed has been a clear and solid ranking factor in Google's algorithm for desktop searches. Now, Google is looking at introducing this in mobile search results! Google has recently announced what they are calling the “Speed Update”. In this article, we cover the key things you need to know about the update...
Topics: Website Design
We are over 2 weeks into the new year now so hopefully, you're back into the swing of things. Many businesses this year are going to be revitalising their websites and revamping their marketing strategies to pave a way for success. Are you on this same path? Have you considered your business website or marketing strategy for 2018 yet? If you are still thinking about strategies and heard about video advertising or thought about setting up a business YouTube channel, now is the time.
A lot of businesses that are investing in marketing these days probably have a blog. The amount that do has certainly grown over the last couple of years. However, although a lot of businesses will have a blog there are many that are desolate. A large number of businesses still don't blog regularly or fully take advantage of their blog. Do you fall into this bracket? In this article, I explain how you can start using your blog more effectively to boost your SEO efforts, drive more traffic and get more conversions!
Being a small business in a vast sea of bigger fish can be a difficult journey at times. There are plenty of small businesses that fail and fall by the wayside due to their lack of online presence. So just how, as a smaller fish in this online sea of competition do you survive and thrive? Well, having a solid marketing plan and brand management strategy can go a long way!
In this article, we look at a number of ways to help your business improve its brand recognition. Dive in...
Twitter has long been one of the most popular Social platforms across the globe since its launch in 2006. Many use the platform for both personal and business use. Since Twitter's inception, the character length for a tweet has been a long-standing debate. With people questioning the ability to get their message across. However, everyone that uses Twitter has managed to get by fine with this limit and it really is what has made Twitter different to many of the other Social Media platforms out there. But the 140 characters are now history. Say hello to their new 280 character limit!