In some of my previous articles I have spoken about success stories such as the Million Dollar Homepage and using viral videos like the Harlem Shake craze. Interestingly, both share one common denominator in that they both have a unique way of selling to the customer. They are both fun -and in the modern marketplace, fun sells!
We are exposed to thousands of marketing messages every day, and it is difficult to compete for the attention of our customers. Marketing which is catchy, thought provoking and entertaining has the best chance of doing that.
Furthermore, now that it’s possible to share anything quickly through social media, finding new and unconventional marketing techniques is a must for businesses everywhere!
One solution to this problem is guerrilla marketing.
So what is guerrilla marketing?