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JDR Group's 'Digital Prosperity' Blog

Sam Collin

Recent Posts

Guerilla Marketing Ideas For Small Businesses

Posted by Sam Collin on 15-Jun-2013 06:19:00

In some of my previous articles I have spoken about success stories such as the Million Dollar Homepage  and using viral videos like the Harlem Shake crazeInterestingly, both share one common denominator in that they both have a unique way of selling to the customer. They are both fun -and in the modern marketplace, fun sells!

We are exposed to thousands of marketing messages every day, and it is difficult to compete for the attention of our customers. Marketing which is catchy, thought provoking and entertaining has the best chance of doing that.

Furthermore, now that it’s possible to share anything quickly through social media, finding new and unconventional marketing techniques is a must for businesses everywhere!

One solution to this problem is guerrilla marketing.

So what is guerrilla marketing?

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How To Do A SWOT Analysis For Your Business Planning

Posted by Sam Collin on 03-Jun-2013 21:38:00

SWOT stands for strengths, weaknesses, opportunities and threats. This analysis can be carried out for a product, a specific project, a whole business or even an entire industry.

The benefits of a SWOT analysis are that it:

  • Provides a framework to guide you through business planning
  • Allows you to assess how to stand against your competition
  • Helps you identify or clarify your USP (unique selling point)
  • Makes you face up to any problems in your business that you may otherwise be ignoring

How to Create A SWOT Analysis For Your Business

Whether it's to help you create a business plan for investors, present to a board or for your own personal use, creating a SWOT analysis is a cornerstone of any good business assessment.

There are two parts to a SWOT analysis:

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An Internet Marketing Success Story: ‘The Million Dollar Homepage’

Posted by Sam Collin on 18-Apr-2013 09:56:00

The ‘Million Dollar Homepage’ was an online page set up in 2005 by Alex Tew, a young entrepreneur from Wiltshire who was about to start his studies at the University of Nottingham. He sat down with a pen and a notepad a few weeks before his course began, and brainstormed some ideas of how he could pay for the university fees and living costs without getting into the kind of debt he saw his brother get into during his time at university.

He titled the page ‘How I Can Make a Million’...

An ambitious title to say the least, however he had the creativity and entrepreneurial mind-set to figure out that if he aimed high and came up short, he would still have enough to accomplish his original target of paying for his three years at university and perhaps a little bit left over for the ‘social’ aspect of university life. 

His idea was to create a page online that consisted of a million pixels arranged in a 1000 × 1000 pixel grid and sell the pixels in 10 x 10 blocks to companies so they could use the blocks as advertising space. Each block cost $1, and the minimum spend was $100 (otherwise the space would have been too small for the advertisement).The purchasers of these pixel blocks provided tiny images to be displayed on them, a URL to which the images were linked, and a slogan to be displayed when hovering a cursor over the link. The aim of the website was to sell all of the pixels in the image, thus generating a million dollars of income for Alex.

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Small Business Marketing Lessons From The Harlem Shake Viral Videos

Posted by Sam Collin on 10-Apr-2013 13:50:00

On 3rd February 2013, the Harlem Shake dance video, based from a song by ‘Baauer’, started a frenzy of spin-off videos. 

Within a few days, the Harlem Shake officially took over social media feeds and computers everywhere as the greatest viral web sensation since Psy’s 2012 hit ‘Gangam Style’.

In case you haven't seen it, here are a selection of some of the best:

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Small Businesses Marketing Lessons From Moneysupermarket.com

Posted by Sam Collin on 22-Mar-2013 15:11:00

Moneysupermarket.com is a British price comparison website which specialises in finance. The site enables you to compare prices on a range of products and services including mortgages, credit cards and loans. The website itself has slowly developed and it now has branches in travel, insurance, energy, broadband, and the mobile phone market – and is now turning over an annual revenue in the region of £200m.

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20 Special Offer Ideas For Marketing Your Business

Posted by Sam Collin on 08-Mar-2013 15:32:00

The JDR Spring Offer is currently up and running and this gave me the idea for a new post. Offers and incentives can be a great way to help replace the 5% - 10% of your customer base that every small to medium sized business loses each and every year. Whilst the profit margin can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a new set of loyal customers which in the long run is highly beneficial!

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A Beginners Guide: How To Create A Pinterest Page For Your Business

Posted by Sam Collin on 20-Feb-2013 20:12:00

So, like many other marketers and directors you have decided to incorporate 'Pinterest' into your efforts to promote your products and services. The next question you’re asking is ‘HOW?’

The truth is Pinterest can seem daunting to inexperienced users and some of you may find yourself in a position where you just don’t have the time to learn how to use the site or you are put off by the technicality of starting your business Pinterest page.

In this 6-step guide you will see just how simple it can be to set up your business Pinterest page, leaving you with another form of communication with your customers and another way in which you can promote your products and services… FREE!

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