Lead generation is a central part of business development. Without qualified leads, your sales team won't have the building blocks you need to make conversions and grow your company. LinkedIn Video Ads can play a big part in this – let's take a look at how.

Voice search has been touted as the next big thing for many years now. It's frequently looked as though it was about to take off – but it's never quite happened. 2020 may just be the year to change all that. Here's why.

Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email marketing can deliver an excellent ROI, potentially as high as 38 times what you spent. But what if you don't already have a list of prospects to send emails to? Start here.

LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused social network. LinkedIn Groups offer you the chance to get together with people in virtual meeting rooms. Everyone in a Group is there because they share the area of interest that drew you there – this is usually a specific industry, but it can sometimes also mean things like workplace diversity or management trends.

Businesses cannot succeed without effective marketing. You've doubtless developed, or are currently developing, a marketing strategy for your company. What works now, though, might not work so well in the future. Innovation is the key to keeping up with the ever-changing business climate and ensuring business growth. Here are five ways to keep things fresh and up-to-date:

As digital marketing has become increasingly a part of the online business scene, a number of myths have established themselves. These are often quoted as though they were inarguable facts, but in fact some of them can actively harm your business model. Here are a few of the most common myths to avoid falling for.

Have you ever struggled to differentiate your business from that of your competitors? If so, you’re certainly not alone. In any sector, there are multiple businesses providing the same or very similar services, to the same group of customers. Any marketing message a prospect hears from you, they are likely to have heard in very similar terms from a competitor – and most company USPs are, in reality, far from unique.

This case study is from a client who came to one of our events two years ago. Based on the information they received at that event, they decided to engage us firstly to develop their website, and then to run an inbound marketing programme. This is a small company with (at first) no salespeople, and no marketing team - and run by a business owner in their mid-60's and looking to develop the business for a future generation.

The nature of the business is that just one new customer can create a lot of revenue - for example, a recent order from a website enquiry generated a £90,000 project.  Once they have designed and installed a system for a client, they also offer ongoing maintenance and support, providing a regular revenue stream in the future.