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JDR Group's 'Digital Prosperity' Blog

Will Williamson

Creative Director, The JDR Group
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Recent Posts

Will Changing Your Website Address (URL) Affect Your SEO?

Posted by Will Williamson on 28-Jun-2019 14:19:45

Whether you're just revamping the design of your company website or rebranding and changing the name of your entire company, changing your domain name might be at the top of your "to do" list. But will it affect your rankings in the search engine results pages (SERPs)? Let's look at the matter in more depth.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

3 Ways Marketing Automation Can Reduce Your Business Backlogs

Posted by Will Williamson on 21-Jun-2019 10:00:00

Effective marketing is one of the cornerstones of business success, but there’s something even more important: the ability to manage your marketing campaigns efficiently so they boost your bottom line and improve productivity. This is where marketing automation comes into place, as this system uses advanced software to follow up on leads, reach out to customers, and perform other critical and highly targeted marketing tasks.

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Topics: Marketing Automation & Email Marketing

Will Buying Extra Domain Names Boost Your Website's Search Engine Rankings?

Posted by Will Williamson on 24-May-2019 16:35:12

As business growth specialists with more than 10 years of experience with search engine optimisation (SEO), we're often asked if there's any benefit to buying a number of keyword-based domain names and automatically redirecting people who visit them to a single, main website. The short answer, in terms of SEO, is no – but that doesn't mean the tactic can't be advantageous in other ways. Let's examine the issue more closely.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: B2C Home Improvement Company Grows Web Traffic 10x, Generates £1.5m+ In New Business

Posted by Will Williamson on 23-May-2019 08:53:00

This B2C home improvement company were no strangers to digital marketing but had become disillusioned after their experiences with a PPC agency who failed to deliver. This client had built themselves a website in-house, and employed a team member to maintain it but decided to give outsourcing their marketing one last chance, with spectacular results...

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Topics: Case Studies

3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout

Posted by Will Williamson on 08-May-2019 11:29:46

A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don’t come without their challenges and they can be turbulent.

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Topics: Strategy

Facebook Advertising Targeting Methods – How To Run Ads To The Right Audience With Ease

Posted by Will Williamson on 03-May-2019 09:34:40

Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it's vital to target the correct members if you want to get results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Does Marketing Automation ‘Fit In’ With My Current Sales Strategy?

Posted by Will Williamson on 01-Apr-2019 16:27:26

Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.

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Topics: Marketing Automation & Email Marketing, Strategy

Is Hiring A Marketing Agency Worth The Money?

Posted by Will Williamson on 22-Mar-2019 14:27:46

As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help them increase leads and build value from existing customers. Marketing agency fees vary depending on the scope and their specialism/experience but can be a significant investment for a business. Is the investment worth it in terms of ROI? Let’s examine the pros and cons of working with an agency.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Build And Expand Your Customer Database By Investing In HubSpot

Posted by Will Williamson on 15-Mar-2019 11:11:51

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.

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Topics: Hubspot, Strategy

Case Study: Specialist Manufacturer Rebrands & Grows To Largest In UK

Posted by Will Williamson on 28-Feb-2019 16:58:45

This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.

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Topics: Case Studies, News

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