<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=208937&amp;fmt=gif">

JDR Group's 'Digital Prosperity' Blog

Will Williamson

Creative Director, The JDR Group
Find me on:

Recent Posts

What Strava Can Teach Us About Marketing - Season 4 Episode 1 of the Digital Prosperity Podcast

Posted by Will Williamson on 24-Dec-2018 22:55:05

The Digital Prosperity Podcast is the show for small- to medium-sized businesses who want to get more enquiries, increase conversion and, ultimately, get more customers.

Read More

Topics: Strategy

Is HubSpot Worth The Investment?

Posted by Will Williamson on 18-Dec-2018 15:21:25

The world is flooded with new technology products and software to help with sales, marketing and customer service. But with so many different solutions out there, it can be hard to know which ones are worth the investment.

 For those of you who are looking into new technology, you may have come across the inbound marketing giant HubSpot, which is used by 52,000 customers in over 100 countries. But is it worth the investment for your company?

Read More

Topics: Hubspot

Your Guide to Customer Acquisition Costs & Customer Lifetime Value

Posted by Will Williamson on 30-Nov-2018 13:12:00

Would you like to see the return on your marketing investment? Or evaluate how good your sales team are at upselling existing customers? Or even understand how loyal your customers are?

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Using Case Studies To Help You Win More Proposals

Posted by Will Williamson on 26-Nov-2018 10:39:00

Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually exaggerated when customers are looking into entering a long-term contract. In these cases, simply reassuring the customer may not be enough, and our experts at JDR have found that it is often better to show customers rather than tell them. The best way to do this is through the use of case studies, showing the benefits of your product and services to customers, as well as offering quantifiable and empirical results.

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

The Science Behind Creating High-Converting Email Marketing Landing Pages

Posted by Will Williamson on 22-Nov-2018 12:33:00

By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introductory or promotional deal, as well as designing a stunningly enticing message filled with excellent copy and clever wordplay.

Read More

Topics: Marketing Automation & Email Marketing

The Art Of Storytelling To Drive Sales For Your Business

Posted by Will Williamson on 21-Nov-2018 12:31:00

Humans have an incredibly powerful connection to stories. It seems that, evolutionarily, they're a key part of how our brains developed. To this day, stories have the potential to be the best way for people to understand even complex data in an evocative, memorable way. In a digital world, there are more ways to share powerful stories than ever before.

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Reasons Why A Business Needs Online Reviews To Thrive

Posted by Will Williamson on 19-Nov-2018 10:57:00

Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for your brand, while a negative review can break a business. In this day and age, a business needs to do everything it can to utilise positive online reviews and turn them into opportunities.

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

6 Link Building Strategies To Boost Off-Page SEO

Posted by Will Williamson on 18-Nov-2018 15:16:00

Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page content may be.

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How To Uncover Your Business' Pain Points To Help You Overcome Them

Posted by Will Williamson on 17-Nov-2018 10:28:42

A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have a detrimental impact on your bottom line, and they need to be solved for your business to move forward.

Read More

Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Google's Latest Search Updates

Posted by Will Williamson on 13-Nov-2018 12:46:00

It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates.

1. Activity Cards

If you've searched for and visited a page before, activity cards will remind you where you went. Perhaps you were trying to find the perfect place to have your dog groomed, but you can't remember where? This update will tell you exactly which path to take.

Read More

Topics: News

Connect With Us

Subscribe to Email Updates

New call-to-action
New Call-to-action
New Call-to-action

Recent Posts

JDR Group Daily Social Media Workout