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Will Williamson

Creative Director, The JDR Group
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Recent Posts

Vidyard Teams vs Vidyard Free - What You Get With A Paid Vidyard Account

Posted by Will Williamson on 25-Nov-2020 08:45:00

Video is becoming an increasingly important part of modern business - it can play a part in your marketing strategy, sales strategy and customer service strategy. At JDR, our video platform of choice is Vidyard which allows us to host videos on our website, blog and landing pages - but it also allows our team to send personalised, one-to-one videos.

Vidyard allows us to quickly record our screen or a video via our webcam (or a combination of both) and easily embed that video in an email or on a web page.  We have been finding more and more uses for this technology and are constantly sent messages from prospects and customers who are impressed and surprised at receiving video emails.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Video

In House Vs. Outsourcing Marketing to an Agency

Posted by Will Williamson on 11-Nov-2020 14:46:00

The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-house, or whether outsourcing the role to an agency, such as JDR, offers better value for money.

As a marketing agency ourselves it is fair to say that we have an angle on this question! However, there are pros and cons to consider for both sides of the in-house/outsourcing argument before any decisions are made. If they have the budget to spare, some businesses simply like the convenience of having one or more marketing professionals employed in-house. Whereas for other businesses the choice to outsource is clear-cut; both in terms of cost-benefit and in the skills they can access for a comparatively small investment.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

11 Video Selling Examples - How One-To-One Video Can Be Used Throughout The Sales Process

Posted by Will Williamson on 11-Nov-2020 12:56:40

At JDR, we have been using one-to-one video for several years - and in the increasingly virtual post-COVID world, we have been using it more and more. These are quick videos where we record a video of our screen, or using our webcam, or both, and embed these into emails.

In this article we will share 11 ways you can use video emails as part of your sales and customer service process.

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Topics: Sales & CRM

Loyalty Programmes – Do They Work?

Posted by Will Williamson on 10-Nov-2020 09:30:00

It is a little known fact that new customer acquisition is five times more costly than retaining existing customers. Moreover, your current customers will outspend your new customers by up to 31%, and they are 50% more likely to buy your new products. Whether you presently use a loyalty programme to generate repeat business, or you have yet to try this promotional technique, the data just mentioned highlights the value of a good customer loyalty scheme.

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Topics: Sales & CRM, Strategy

Why The Covid-Recovery Is The Best Time To Scale Up Your Spend On Digital Marketing

Posted by Will Williamson on 23-Oct-2020 11:49:18

If you're an SME, there's a good chance that your marketing budget has come under scrutiny since the coronavirus pandemic. Nonetheless, during crisis periods, businesses that have viewed marketing as a revenue facilitator - rather than an expense - have done well historically. These businesses tend to acquire and retain more customers, while their competitors flounder. Here's three reasons why it is important to keep spending on marketing, even though your gut instinct might be telling you otherwise right now:

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Worldwide WordPress Hack - And Why You Should Consider Moving Your Website To A Different CMS

Posted by Will Williamson on 17-Sep-2020 12:49:23

Over the past week our development team have been fending off a significant cyber security attack on a number of websites we host, part of a worldwide hack attempt affecting over a million websites. In light of the scale and sophistication of this attack, we are no longer recommending WordPress as a website platform.

So what is this hack, why did it affect WordPress websites and what are the alternatives to WordPress?

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Topics: Website Design, Hubspot

A Practical 4 Point Growth Plan For Your B2B Business You Can Implement This Year

Posted by Will Williamson on 16-Sep-2020 11:00:00

Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and embracing change as an opening for improvement. If you'd like to take your B2B business to the next level in 2020 – and yes, it is possible, despite Covid-19 and whatever else – here are the essential steps to take.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How To Understand Your Customer’s Goals And How Your Business Fits In

Posted by Will Williamson on 26-Aug-2020 11:00:00


It is crucial to respond to your customers and where their needs are at this point in time. This might sound too obvious to repeat, but, still, many business owners compare their companies against what their competitors are attempting to offer, rather than aligning with their customers' goals. Customer metrics can all too easily become an abstract calculation, but without a deeper understanding of what drives their behaviour, it is difficult to know how best to serve them personally.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

The 6 Benefits of Customer Testimonials & How To Ask For Them

Posted by Will Williamson on 25-Aug-2020 15:57:18

It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates much more than they do the claims of marketers. Testimonials, the recorded experience of real customers, step beyond informal referrals to give what marketing experts call the 'social proof' of a business's offering. Unsurprisingly, a glance at the websites for any number of industry sectors indicates the value placed on testimonials.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Moving Out of Lockdown – Why You Should Increase Your Marketing Efforts Today

Posted by Will Williamson on 21-Aug-2020 11:00:00

While things aren't back to normal for the UK's businesses yet, many companies are ramping up their operations again – and the good news is that the economic hit hasnt (so far) been as bad as many people had feared. Therefore, if you want to strengthen your hold in the marketplace, you need to show people that you're ready to do business today. Whether you've continued, reined in, or even halted your marketing activities during the Covid-19 lockdown, you should increase your efforts now. Read on to find out why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy