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JDR Group's 'Digital Prosperity' Blog

Will Williamson

Creative Director, The JDR Group
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Recent Posts

3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout

Posted by Will Williamson on 08-May-2019 11:29:46

A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don’t come without their challenges and they can be turbulent.

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Topics: Strategy

Facebook Advertising Targeting Methods – How To Run Ads To The Right Audience With Ease

Posted by Will Williamson on 03-May-2019 09:34:40

Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it's vital to target the correct members if you want to get results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Does Marketing Automation ‘Fit In’ With My Current Sales Strategy?

Posted by Will Williamson on 01-Apr-2019 16:27:26

Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.

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Topics: Marketing Automation & Email Marketing, Strategy

Is Hiring A Marketing Agency Worth The Money?

Posted by Will Williamson on 22-Mar-2019 14:27:46

As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help them increase leads and build value from existing customers. Marketing agency fees vary depending on the scope and their specialism/experience but can be a significant investment for a business. Is the investment worth it in terms of ROI? Let’s examine the pros and cons of working with an agency.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Build And Expand Your Customer Database By Investing In HubSpot

Posted by Will Williamson on 15-Mar-2019 11:11:51

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.

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Topics: Hubspot, Strategy

Case Study: Specialist Manufacturer Rebrands & Grows To Largest In UK

Posted by Will Williamson on 28-Feb-2019 16:58:45

This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.

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Topics: Case Studies, News

Does My Website Need Redesigning Or Should I Invest In A Marketing Company?

Posted by Will Williamson on 12-Feb-2019 14:30:13

Websites are not like fine wines – they don’t age gracefully. If your website is more than a few years old and you haven’t had it updated, the likelihood is it will look tired and out-of-date at best and lacking in functionality at worst. Older websites often need a complete redesign rather than tweaking around the edges, and this can be a considerable investment.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

Traditional Vs Contemporary Marketing Strategies

Posted by Will Williamson on 25-Jan-2019 11:30:00

Marketing has most definitely evolved over the past 5 decades, with new ideas and theories developing yearly from a variety of different academic scholars and strategists alike. For this reason identifying which tools are best suited for your marketing message are crucial. This article seeks to explain which traditional marketing theories exist and which contemporary marketing theories you should consider in the future.

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Topics: Strategy

What Strava Can Teach Us About Marketing - Season 4 Episode 1 of the Digital Prosperity Podcast

Posted by Will Williamson on 24-Dec-2018 22:55:05

The Digital Prosperity Podcast is the show for small- to medium-sized businesses who want to get more enquiries, increase conversion and, ultimately, get more customers.

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Topics: Strategy

Is HubSpot Worth The Investment?

Posted by Will Williamson on 18-Dec-2018 15:21:25

The world is flooded with new technology products and software to help with sales, marketing and customer service. But with so many different solutions out there, it can be hard to know which ones are worth the investment.

 For those of you who are looking into new technology, you may have come across the inbound marketing giant HubSpot, which is used by 52,000 customers in over 100 countries. But is it worth the investment for your company?

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Topics: Hubspot

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