JDR Group's 'Digital Prosperity' Blog

Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert into sales, higher advertisement revenue and greater brand awareness.

It is essential to fully understand the methods you can use to generate these additional clicks. While the internet is full of ‘how to guides’, many of these provide useless and even contradictory advice. Our experts have listed three proven tactics to boost clicks.

With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly sells your product, encapsulates your business messages and encourages repeated use.

Social media can be a valuable part of your marketing strategy. If you're thinking, "but we've tried Facebook before and it didn't work for us", you're being left behind. More than 1 in 4 of the entire global population use Facebook alone, and that number is growing all the time.

Is Instagram’s IGTV right for your business organisation?

LinkedIn is becoming the new king of social media for companies. Facebook is starting to reduce the natural organic reach of companies in favour of their paid ‘sponsored’ methods, and Twitter is generating far less referral traffic than it did several years ago, so many businesses are switching to LinkedIn to help spread their brand, company and core messages. Social media marketing is moving away from the traditional big companies, and LinkedIn is moving in to fill this void.

What do all 3 of these companies have in common, other than raking in billions in profit each year?

It takes ‘the customer is always right’ to a new level: Usability testing allows your product or service users a direct say in identifying its weaknesses and highlighting improvements. By observing how your intended audience actually interacts with your product, usability testing offers an unbiased perspective.

Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is a great way to track and monitor your marketing campaigns, so you can improve them too.

eCommerce is a continuously growing industry with more and more business owners opting to either take their business online or start from scratch by selling there. The internet is a global marketplace, offering companies the chance to sell to customers all over the world at the click of a button in a seamless and easy fashion.

However, growing your business in such a competitive market can be difficult. Here are four tips to help you. 

Web 2.0, the age of advanced digital technology and the nascence of the internet, is something that ties together modern global society and is something you cannot avoid.