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JDR Group's 'Digital Prosperity' Blog

will williamson

Creative Director, The JDR Group
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Recent Posts

5 Reliable Email Marketing Ideas For 2017

Posted by will williamson on 24-Mar-2017 13:00:00

Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

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Topics: Email Marketing

SEO For Law Firms Made Easy

Posted by will williamson on 21-Mar-2017 22:40:00

Using SEO focused content to connect with potential clients online is more necessary than ever for law firms today. Google will allow your potential customers to find you quickly, and convey information about your services in a way that is direct and nearly instant.

People use Google to find everything they need, solicitor’s services included. But there are a lot of misconceptions when it comes to online promotion. Google is partly to blame for this, as they change what is favoured by their algorithms from time to time. 

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Topics: Search Engine Optimisation

How Does Google AdWords Work And Why Start Using It For Your Business Today?

Posted by will williamson on 10-Mar-2017 13:51:01

AdWords can help your business get noticed online in a way that no other service can. Google's search engine handles more than 40,000 unique searches every second. If properly used, AdWords can help your company connect with potential clients for a fraction of what other forms of advertising cost.

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Topics: Pay Per Click Advertising

How Much Does Blogging For Business Cost?

Posted by will williamson on 09-Mar-2017 16:11:41

Content based marketing is a great way to get your business's message out there. When a potential client finds you organically, your chances of a successful conversion are much higher. But it can be tricky to generate great content, and many businesses fall into the trap of trying to produce it in-house.

There are any number of difficulties that a business can encounter when creating content, and the dangers are very real. Your web presence is how people see you online. What you present is how you will be known, for better or worse. When your business isn't actively involved with marketing, considering some professional help will take you a lot further.

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Topics: Content Marketing

Online Marketing For Dummies: The 4 Biggest Mistakes To Avoid

Posted by will williamson on 08-Mar-2017 11:35:00

Online marketing is a business’s single biggest opportunity to connect with their target demographic, no matter what sector they operate in. Google provides around 40,000 unique searches every second, and social media platforms like Facebook have become ubiquitous in people's lives.

There are a lot of mistakes that small businesses make when it comes to online marketing and they are not always cheap. Let's have a look at the four most common mistakes and how to avoid them:

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Topics: Marketing Strategy

How To Use Google AdWords For Your B2B Business To Skyrocket Your Profits!

Posted by will williamson on 03-Mar-2017 16:00:00

Google AdWords gives your business a powerful tool for generating leads and converting them into sales. If you are advertising in the B2B sector, AdWords can help your profits grow exponentially when used correctly, but getting AdWords to run profitably can take some careful effort.

A lot of what makes an AdWords campaign successful happens outside of the Google universe, and is just as important as how you market your company. AdWords gives you a lot of flexibility in how you use it, and you need to take full advantage of this. Done well, a managed AdWords campaign can blast your profits into the stratosphere and make potential leads jump onto your landing pages.

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Topics: Pay Per Click Advertising

Google AdWords for Dummies 2017

Posted by will williamson on 01-Mar-2017 14:00:00

The Google AdWords advertising platform is probably the best online marketing tool there is based on market size. Google is the premier name in search engine technology and their AdWords tool can quickly get your message right in front of the people who are most likely to buy your product or service.

In the world of online advertising a new lexicon has been forged, and while it is different to traditional advertising, it isn't illogical. AdWords is not inherently difficult to understand, although it is certainly nuanced.

Using Google's AdWords can add a lot to your marketing presence. If you are able to optimise it to your needs it can make a huge difference to your marketing strategy.

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Topics: Pay Per Click Advertising

LinkedIn For Business Tips: 5 Mistakes You Should Avoid At All Costs

Posted by will williamson on 28-Feb-2017 17:00:00

The world of social networking is growing all the time, but for B2B professionals there really is only one place to be; LinkedIn.

Using professional social media is unique. Many of the things that are acceptable on websites like Facebook or Twitter are downright dangerous on LinkedIn.

When you are using LinkedIn for business, there are some really important things to be aware of. This article will help you to avoid making grievous errors on LinkedIn, and possible damaging your lead generation prospects.

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Topics: Social Media Marketing

What Is Landing Page Optimisation?

Posted by will williamson on 25-Feb-2017 11:00:00

When a visitor arrives on your site, the page they land on is your one opportunity to capture their attention and start a dialogue. Many businesses invest in paid search methods, only to guide traffic to a generic home page. From here potential customers are expected to navigate onto the product which matches their needs. With so much competition, too much is left to chance.

Optimised landing pages are strategically created web pages, which act like signposts to guide visitors towards a further interaction. Each page can be set up to capture traffic from a specific search enquiry or phrase. This helps to attract the right type of visitors for each product, creating more inbound leads, which leads to higher conversions. By including highly specific images, questions or messages, visitors are directed to the information they want more quickly. As far as search engines are concerned, that’s good news for your rankings too.

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Topics: Website Design

Marketing Automation For B2B Made Easy

Posted by will williamson on 22-Feb-2017 15:20:00

Do you know the potential value of each visitor to your website? How do you decide which prospects need nurturing and which are ready to make a purchase? How can you understand the value of your marketing campaigns? Marketing automation provides these answers.

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Topics: B2B Marketing

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