JDR Group's 'Digital Prosperity' Blog

This client, a successful crane servicing and repair business, approached JDR because they already had their hands full and couldn’t take on any marketing activities even if they wanted to! The owner of the business was considering bringing in extra help so that the company could expand and grow but instead decided to take some of the weight off their shoulders and entrust their digital marketing to JDR.

This decision has led to organic traffic being tripled (see above), and an overall growth in business of 30% (a turnover increase of £300k).

You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. As generating each lead costs your company money, an effective lead generation strategy should focus on maximising the number of high-quality leads, while filtering out those that are less relevant. How is this achieved?

When a marketing agency writes content on your behalf, how do they do this? After all, if people who have worked for your company for X number of years struggle to create content around your business, how will an agency employee who barely knows you? When an agency writes your content a lot of research goes into ensuring it is relevant and effective for their marketing efforts. However, the core point is that your marketing content is written for your customers, rather than for your business. Everything starts by understanding your customer, and this is an area in which marketing agencies shine.

All the time and effort that goes into an email marketing campaign is worth nothing if the recipient doesn’t see it, or sees it but is too busy to read it – in other words, if it is sent at the wrong time. Is there an optimum time of day and day of the week to send an email campaign? Let’s take a look.

WordPress is the single most widely used CMS and web development platform on the Internet, responsible for over 75 million active websites worldwide – that’s 34% of the total number of websites. You don’t have to look far to discover the reasons for this success. WordPress is free to use, easy to learn, requires no coding knowledge, and is supported by a community of millions of keen developers. What’s not to like? Well, nothing – but does that make WordPress the best platform for marketing and lead generation?

Here's one of the most important things we know about marketing: it works. Therefore, if you aren't getting results from your strategy, there's definitely something wrong. That doesn't mean you need to abandon your current tactics, but you should reassess the methods you're employing and review the goals you've set. Let's consider why your strategy may not be delivering the number of sales or leads you want.

'Winging it' isn't a tactic that you'd employ in most areas of your business operations. Taking this approach on a production line could result in suppliers receiving faulty goods, for example, while HMRC would take a dim view of anyone doing this when calculating their corporate tax liabilities. So, it's surprising that many business owners are happy to do this with their marketing, despite the fact that implementing marketing techniques correctly could generate higher profits for their companies. Failing to plan your marketing activity properly could even have a negative impact on your business. Here are just five reasons why 'winging it' is a bad idea.

Most businesses would agree that social media activity is important for marketing and general branding, but opinions are divided over how often to post on social media. Some companies are content with the occasional update on LinkedIn, while others seem to be on Twitter every 15 minutes. Is the latter posting too regularly and the former not frequently enough? Maybe, or maybe not.

MailChimp has a well-deserved reputation as an efficient and versatile email marketing application – especially considering the low cost and shallow learning curve. We previously discussed the fact that MailChimp have now expanded their capabilities beyond email and are advertising themselves as an all in one marketing platform. We have also compared the paid version of HubSpot with Mailchimp.

If you provide training, coaching or consultancy services, it's essential to maintain a high profile in order to generate leads and sales. However, finding ways in which to demonstrate how much knowledge you have to people who may want to take advantage of your services can be challenging.