Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for your brand, while a negative review can break a business. In this day and age, a business needs to do everything it can to utilise positive online reviews and turn them into opportunities.
Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page content may be.
A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have a detrimental impact on your bottom line, and they need to be solved for your business to move forward.
It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates.
1. Activity Cards
If you've searched for and visited a page before, activity cards will remind you where you went. Perhaps you were trying to find the perfect place to have your dog groomed, but you can't remember where? This update will tell you exactly which path to take.
While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. There may be a lot of reviews and opinions about your company posted online, but people are understandably very wary about digital commentary posted by anonymous sources. Despite so many aspects of our lives moving online, real-world chatter still matters in the internet era.
Here’s why you should try to encourage word of mouth advertising, and the best way to go about it.
While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well known that people receive significant amounts of marketing and promotional emails, meaning that you must ensure that yours are something special if you want customers to act upon them.
With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market.
Many businesses are looking into upgrading their general sites to virtual shops in the hope of scaling their operations, minus the sharp costs that come with setting up a traditional distribution system.
However, nobody said that setting up a successful e-commerce website was easy. There are tons of things to consider. So we’ve put together this five tips, for people on a budget, that will dramatically boost your conversion rates.
Topics: Website Design
Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online searches influence about 80% of purchase decisions.
Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exception to this trend: there are several small, but extremely pertinent analytics tools now available on its Google Optimise platform.
The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater ROI, and it only costs a fraction of what you'd spend on winning a new customer. To help you achieve this, we've broken down 10 key steps you can use to boost your customer retention.
Topics: Sales & CRM