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JDR Group's 'Digital Prosperity' Blog

Will Williamson

Creative Director, The JDR Group
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Recent Posts

5 Effective Marketing Ideas For Start-ups

Posted by Will Williamson on 20-Apr-2017 15:44:53

Inbound digital marketing strategies depend on having an established brand and a receptive audience that you can nurture for lead generation. This can be a problem for start-ups, as most people in your target market will not have heard of your business.

Can you still use digital marketing techniques to grow your business? Of course, but to be effective we suggest you follow these five marketing ideas:

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Topics: Marketing Strategy

Why Use Video Marketing?

Posted by Will Williamson on 17-Apr-2017 14:10:00


Good video content is powerful. There’s a statistic which claims a sixty second video can deliver as much information as 1.8 million words! Whether this is entirely accurate or not, there is scientific evidence to prove that video content is more memorable than the written word. 65% of people are visual learners and 30% are auditory learners. Video combines the learning capacity of both visual and auditory stimulus. When used in conjunction with well written content, video is an effective medium for increasing brand and product awareness.

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Topics: Marketing Strategy

4 Important Things To Know About Technical SEO For Websites

Posted by Will Williamson on 14-Apr-2017 11:15:00

Organic search results from Google are a powerful way to reach your potential customers. It is estimated that the top five results from a Google SERP (Search Engine Results Page) drive more than 50% of the organic traffic that websites receive. If you are going to use Google to reach your customer base, you need to use SEO (Search Engine Optimisation) to your benefit.

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Topics: Search Engine Optimisation

How To Use Google AdWords For Video

Posted by Will Williamson on 12-Apr-2017 16:20:00

The attention span of a goldfish now exceeds that of the average human. It goes without saying that people are reading less and less while video views are growing. The average consumer with an Internet connection watches roughly 206 videos per month, and videos are processed by the brain 60,000 times faster than text. With these facts in mind, it’s necessary for marketing to keep up with these ever-increasing demands. Google AdWords has done just that. Google AdWords for video allows you to display video ads on their own or within other streaming video content, on YouTube and across the Google Display Network. 

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Topics: Marketing Strategy, Google Adwords

3 Misunderstandings About How Google AdWords Works

Posted by Will Williamson on 11-Apr-2017 15:25:00


Google has an incredible reach when it comes to potential customers, so it is easy to see why their AdWords application has been so successful. It is important to realise that while Google AdWords is a very powerful marketing tool, how you implement your campaigns is important. There have been a lot of changes in online marketing recently, but AdWords can still offer your company new ways of reaching clients. 

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Topics: Google Adwords

Google Analytics For Mobile Apps & Websites: What You Need To Know

Posted by Will Williamson on 10-Apr-2017 11:45:00

Google Analytics offers businesses an extremely effective way to keep track of the traffic to their website and mobile apps. While the service will be free to most businesses, setting up an effective system requires some skill. The implementation will vary depending on what you want to keep track of, and how complex your web presence is. 

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Topics: Marketing Strategy

SEO For YouTube: How To Get Maximum Reach For Your Video Content

Posted by Will Williamson on 05-Apr-2017 15:05:00

Next to Google's search results page, YouTube is the largest market for sourcing new potential customers for your company. But YouTube is a busy place, and there is around 100 hours of new video content uploaded every minute. The good news is that by applying SEO strategies to your video content, the chances that you will be able to get your media in front of potential clients improve.

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Topics: Search Engine Optimisation

YouTube vs Facebook Video: Which is the Best Option for Business?

Posted by Will Williamson on 05-Apr-2017 14:00:04

 

When it comes to marketing your company on the internet, using videos makes a lot of sense. For a long time YouTube was the only game in town, but over the last few years a number of competing platforms have come along. While YouTube is still the biggest video hosting site there is (by a long margin), Facebook Video is becoming more popular as an alternative channel.

Both sites have something different to offer you, and can help you to reach your target market effectively. You can use pay for placement adverts on either site, or try to generate organic interest. Using a combination of both makes a lot of sense, and will let you take full advantage of the opportunities these sites create.

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Topics: Marketing Strategy

Lead Generation Basics: How To Create A Winning LinkedIn Account For Your Business

Posted by Will Williamson on 31-Mar-2017 16:01:34

As a worldwide business networking platform, LinkedIn can be an invaluable lead gen tool, as well as a platform for strengthening customer relationships and keeping up with news in your industry. Establishing a business presence on a social networking platform can take some time, as you go through all the setup and learn how it works.

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Topics: B2B Marketing

5 Reliable Email Marketing Ideas For 2017

Posted by Will Williamson on 24-Mar-2017 13:00:00


Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

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Topics: Email Marketing

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