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Will Williamson

Creative Director, The JDR Group
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Recent Posts

Worldwide WordPress Hack - And Why You Should Consider Moving Your Website To A Different CMS

Posted by Will Williamson on 17-Sep-2020 12:49:23

Over the past week our development team have been fending off a significant cyber security attack on a number of websites we host, part of a worldwide hack attempt affecting over a million websites. In light of the scale and sophistication of this attack, we are no longer recommending WordPress as a website platform.

So what is this hack, why did it affect WordPress websites and what are the alternatives to WordPress?

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Topics: Website Design, Hubspot

A Practical 4 Point Growth Plan For Your B2B Business You Can Implement This Year

Posted by Will Williamson on 16-Sep-2020 11:00:00

Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and embracing change as an opening for improvement. If you'd like to take your B2B business to the next level in 2020 – and yes, it is possible, despite Covid-19 and whatever else – here are the essential steps to take.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

11 Video Selling Examples - How One-To-One Video Can Be Used Throughout The Sales Process

Posted by Will Williamson on 09-Sep-2020 08:38:36

At JDR, we have been using one-to-one video for several years - and in the increasingly virtual post-COVID world, we have been using it more and more. These are quick videos where we record a video of our screen, or using our webcam, or both, and embed these into emails.

In this article we will share 11 ways you can use video emails as part of your sales and customer service process.

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Topics: Sales & CRM

How To Understand Your Customer’s Goals And How Your Business Fits In

Posted by Will Williamson on 26-Aug-2020 11:00:00

It is crucial to respond to your customers and where their needs are at this point in time. This might sound too obvious to repeat, but, still, many business owners compare their companies against what their competitors are attempting to offer, rather than aligning with their customers' goals. Customer metrics can all too easily become an abstract calculation, but without a deeper understanding of what drives their behaviour, it is difficult to know how best to serve them personally.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

The 6 Benefits of Customer Testimonials & How To Ask For Them

Posted by Will Williamson on 25-Aug-2020 15:57:18

It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates much more than they do the claims of marketers. Testimonials, the recorded experience of real customers, step beyond informal referrals to give what marketing experts call the 'social proof' of a business's offering. Unsurprisingly, a glance at the websites for any number of industry sectors indicates the value placed on testimonials.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Moving Out of Lockdown – Why You Should Increase Your Marketing Efforts Today

Posted by Will Williamson on 21-Aug-2020 11:00:00

While things aren't back to normal for the UK's businesses yet, many companies are ramping up their operations again – and the good news is that the economic hit hasnt (so far) been as bad as many people had feared. Therefore, if you want to strengthen your hold in the marketplace, you need to show people that you're ready to do business today. Whether you've continued, reined in, or even halted your marketing activities during the Covid-19 lockdown, you should increase your efforts now. Read on to find out why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Do You Really Need An Agency To Generate Leads?

Posted by Will Williamson on 19-Aug-2020 11:00:00

SMEs face many challenges but one of the biggest is sales lead generation. Search online and you'll find a host of companies claiming to be able to help you identify potential clients. However, is outsourcing this aspect of your operations a sensible solution, especially if your operating surplus is limited? How can you ensure that you're not wasting your hard-earned cash?

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Topics: Strategy

How To Get Free Local Leads With Google My Business

Posted by Will Williamson on 17-Aug-2020 11:00:00

To boost your profits and cultivate new opportunities as we move out of lockdown, you'll need to make sure that new customers keep coming through your door. Therefore, it's crucial that prospective clients in the local area can find your business with ease. One of the simplest (and cheapest) ways to ensure that people in your area can find your company is to use Google My Business. What exactly is this service and how can you use it to grab a larger slice of your local market?

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Topics: Strategy

How To Boost Your Sales And Marketing ROI Post-Covid-19

Posted by Will Williamson on 15-Aug-2020 11:10:00

While the modern business world has dealt with downturns before, the current situation is unlike any that we've previously experienced. This doesnt mean the worst predictions are necessarily accurate – they rarely are – but it's hard to predict what's going to happen. However, by taking steps to maximise the return that you're getting from your investment in sales and marketing now, you'll be better placed to grow your business whatever the future brings.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM

In-House Sales and Marketing Staff Or An Agency? Which Hiring Strategy Makes More Sense?

Posted by Will Williamson on 12-Aug-2020 11:00:00

With many companies struggling due to the impact of corona virus, it's even more important for business owners to make savvy financial decisions. Determining where you can trim unnecessary costs and make efficiencies is a good place to start. However, you also need to continue investing in sales and marketing so that a steady stream of new clients come through the door. After all, the best answer to a cash flow issue is not to reduce expenditure, but to increase your income! So, should you employ more sales and marketing staff yourself or would outsourcing some of your activities make more financial sense? Let's consider the advantages and disadvantages of each choice.

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Topics: Strategy