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Will Williamson

Creative Director, The JDR Group
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Recent Posts

How LinkedIn Video Ads Can Secure New Sales For Your Business

Posted by Will Williamson on 17-Feb-2020 16:36:00

Lead generation is a central part of business development. Without qualified leads, your sales team won't have the building blocks you need to make conversions and grow your company. LinkedIn Video Ads can play a big part in this – let's take a look at how.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

How Important Are Google Reviews For My Business? (4 Reasons Why They Are Very Important!)

Posted by Will Williamson on 14-Feb-2020 16:51:22

With 1 in 4 UK consumers now using TripAdvisor before they book their holiday, the importance of reviews in todays consumer-led society has never been higher. This week someone came to JDR for an interview, and had read all our Google reviews ahead of the interview. Many potential customers read our reviews before finally deciding to work with us. Your customers do too.

It’s not always easy to get these reviews – your customers will mostly take your good service for granted and Google don’t let you write a review without opening an account so unless they are extremely motivated they will be easily deterred. In the company marketing department, you may not have easy access to your customers, and many directors dislike the idea of ‘bothering’ customers to ask for reviews. So is it worth the effort? Here are 6 great reasons:

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Topics: Sales & CRM, Strategy

Why Is My SEO Not Working?! (Here Are 8 Reasons Why)

Posted by Will Williamson on 13-Feb-2020 17:26:00

Being an SEO consultant isn’t easy. Many clients expect overnight results, and blame you if they don’t achieve sales. Most people you meet don’t understand what you do and some treat you with a combination of mistrust and contempt, as if you are a practitioner of some kind of black magic.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Is 2020 The Year Voice Search Changes Digital Marketing?

Posted by Will Williamson on 07-Feb-2020 09:55:28

Voice search has been touted as the next big thing for many years now. It's frequently looked as though it was about to take off – but it's never quite happened. 2020 may just be the year to change all that. Here's why.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

No Email Marketing List? Here’s How To Build One From Scratch

Posted by Will Williamson on 04-Feb-2020 12:36:00

Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email marketing can deliver an excellent ROI, potentially as high as 38 times what you spent. But what if you don't already have a list of prospects to send emails to? Start here.

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Topics: Marketing Automation & Email Marketing

Quick Tips On How To Use LinkedIn Groups Effectively

Posted by Will Williamson on 08-Jan-2020 15:03:00

LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused social network. LinkedIn Groups offer you the chance to get together with people in virtual meeting rooms. Everyone in a Group is there because they share the area of interest that drew you there – this is usually a specific industry, but it can sometimes also mean things like workplace diversity or management trends.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

5 Tips To Spice Up Your Marketing Strategy

Posted by Will Williamson on 03-Jan-2020 13:10:00

Businesses cannot succeed without effective marketing. You've doubtless developed, or are currently developing, a marketing strategy for your company. What works now, though, might not work so well in the future. Innovation is the key to keeping up with the ever-changing business climate and ensuring business growth. Here are five ways to keep things fresh and up-to-date:

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

4 Digital Marketing Myths – Busted!

Posted by Will Williamson on 28-Dec-2019 13:01:00

As digital marketing has become increasingly a part of the online business scene, a number of myths have established themselves. These are often quoted as though they were inarguable facts, but in fact some of them can actively harm your business model. Here are a few of the most common myths to avoid falling for.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

6 Ways A Business Can Differentiate Itself From Its Competitors

Posted by Will Williamson on 19-Dec-2019 14:07:00

Have you ever struggled to differentiate your business from that of your competitors? If so, you’re certainly not alone. In any sector, there are multiple businesses providing the same or very similar services, to the same group of customers. Any marketing message a prospect hears from you, they are likely to have heard in very similar terms from a competitor – and most company USPs are, in reality, far from unique.

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Topics: Strategy

Case Study: Specialist Engineering Company Go From Nowhere To Achieve 5,000+ Monthly Website Visitors & Generate 100+ Leads Per Month

Posted by Will Williamson on 17-Dec-2019 17:21:47

This case study is from a client who came to one of our events two years ago. Based on the information they received at that event, they decided to engage us firstly to develop their website, and then to run an inbound marketing programme. This is a small company with (at first) no salespeople, and no marketing team - and run by a business owner in their mid-60's and looking to develop the business for a future generation.

The nature of the business is that just one new customer can create a lot of revenue - for example, a recent order from a website enquiry generated a £90,000 project.  Once they have designed and installed a system for a client, they also offer ongoing maintenance and support, providing a regular revenue stream in the future.

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Topics: Case Studies