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JDR Group's 'Digital Prosperity' Blog

Will Williamson

Creative Director, The JDR Group
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Recent Posts

Case Study: Building Design Company Reduces Reliance On Paid Leads

Posted by Will Williamson on 18-Jun-2018 10:49:30

This case study is from a local, family-run building design company who approached us looking for a marketing company to help them to generate their own leads and enquiries. Their main source of new customers, apart from word of mouth, was paying for leads from an online portal. This was a) expensive and b) the leads were often price shoppers who were getting several quotes. The goal was to build a pipeline of regular inbound website enquiries, but being a small business run from home, the decision to invest in an all-in-one marketing programme was a big one. Here is how they got on...

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Topics: Case Studies

Case Study: Specialist Precision Engineering Firm Build The Best Web Presence In Their Industry

Posted by Will Williamson on 04-Jun-2018 10:29:00

Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, and so on. After working with this client for 12 months, we decided we'd look back at this original audit and evaluate the progress since November 2016. 

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Topics: Case Studies

7 Takeaways From HubSpot's Dublin #partnersummit18

Posted by Will Williamson on 21-May-2018 09:22:16
 
Last week myself and our MD, David Roberts, were in Dublin for HubSpot's EMEA partner summit. Hosted at Croke Park, this annual event brings together the top HubSpot partner agencies from around Europe, the Middle East and Africa. Over the two days, HubSpot unveiled a remarkable series of new features and developments - some of which are available immediately, some of which will be coming very soon.
 
So here's a run down of the 7 key takeaways from the event:
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Topics: News

Case Study: Specialist Consultancy Business Goes From 0 To 50 Leads Per Month

Posted by Will Williamson on 14-May-2018 09:44:11

This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.

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Topics: Case Studies

5 FAQ’s When Considering Working With JDR

Posted by Will Williamson on 08-May-2018 16:35:44

If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outsourced digital marketing department, and to implement our sales and marketing system.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Case Study: Specialist Welding Company Goes Beyond SEO To Develop Full Inbound Marketing System

Posted by Will Williamson on 30-Apr-2018 16:01:49

In 2016 we met with a specialist welding company (machinery, tooling & welding services). They had been using SEO as their only real marketing channel (other than word of mouth), and were not convinced it was generating much in the way of new enquiries, despite being high in Google already for a number of important search phrases.

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Topics: Case Studies

Case Study: Automotive Racking Manufacturers Double Website Traffic & Leads

Posted by Will Williamson on 26-Apr-2018 16:05:00

This example comes from an international automotive racking manufacturer who already had an effective website, and had some of the biggest names in the industry as customers. They saw that there was a much wider market available for their products, so they decided to take the plunge and look to take their online marketing on to the next level with JDR..

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Topics: Case Studies

Case Study: Specialist Engineering Company Achieve 550% Increase In Website Traffic & 450% Increase In Leads

Posted by Will Williamson on 25-Apr-2018 12:16:00

This case study is from a client who came to one of our events two years ago. Based on the information they received at that event, they decided to engage us firstly to develop their website, and then to run an inbound marketing programme. This is a small company with (at first) no salespeople, and no marketing team - and run by a business owner in their mid-60's and looking to develop the business for a future generation.

The nature of the business is that just one new customer can create a lot of revenue - for example, a recent order from a website enquiry generated a £90,000 project.  Once they have designed and installed a system for a client, they also offer ongoing maintenance and support, providing a regular revenue stream in the future.

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Topics: Case Studies

Work With JDR Group: Increase Your Website Traffic By 191% & Lead Generation By 654% In Just 12 Months

Posted by Will Williamson on 23-Apr-2018 09:12:00

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.

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Topics: Case Studies

How JDR Can Track & Measure Your Sales & Marketing Effectiveness With HubSpot

Posted by Will Williamson on 21-Apr-2018 13:28:00

HubSpot is the marketing leading sales and marketing software platform for small businesses. While not the ideal fit in every single case, for the majority of business owners we work with it is the platform we'll recommend. 

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Topics: Marketing Automation & Email Marketing, Sales & CRM

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