Investing in marketing is the foremost way to increase sales and revenue for your business. One of the most effective ways of promoting your products and services to a tightly selected audience is content marketing.

Content marketing, such as on blogs, websites, social media and so on, focuses on creating content for your audience that is engaging, informative and ultimately so enticing they will be persuaded to become customers.

As such, arriving at the right content marketing strategy for your business is imperative to maximising sales.

When trying to promote your business, having a great product or service does not automatically guarantee success.

Whether it be computer operating systems, physical video formats or soft drinks, history is full of examples of products that cornered the market not because they were necessarily superior to their competitors, but because of how effectively they were marketed.

Therefore, it is important to recognise the value in sound marketing strategies in order to make your product succeed.

Entrepreneurs know that keeping customers coming back is good for business. Returning customers deliver larger lifetime returns on investment (ROI), and save money and time on marketing and sales.

Looking after existing customers usually costs only a fraction of what one might spend on gaining new customers. So, to enjoy the benefits of this tried and trusted principle, what customer retention strategies should a business follow?

This client is a manufacturer who sell via resellers and to trade customers, but decided to open up an E-commerce website in 2013 to allow them to sell direct to the general public. The new website provided a useful source of additional leads as well as sales with better margins and better cash flow, but did not take off so after a frustrating experience with a previous marketing agency, they decided to start working with JDR in 2017. 

Today’s Internet users want to access websites in a variety of ways. Some consumers want to research products and services from their office computers and laptops, while others want to do so on the move, using phones and tablets.

With more and more people making the Internet their first port of call when choosing suppliers, it’s crucial to have a user-friendly site.

How can you provide all your website visitors with an experience they’ll love?

If you work in a specialised industry, you might be loath to spend money on marketing, as your products or services will only appeal to a limited number of people. However, if you plan your marketing activities carefully, they could generate significant quantities of sales.

Here’s how to turn your specialist status into an advantage.

Today's corporate decision-makers tend to turn to the Internet when they're looking for new suppliers. That means that you'll need to develop a successful online lead generation strategy if you want your firm to thrive. So, how can you transform your business to business (B2B) website into a lean, mean, lead generation machine?

While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without coming across as pushy? Here are some ideas to try.

Your business probably has sales meetings. (Right now being done via Zoom no doubt) Most companies do, as it's seen as a very important part of helping your business grow, as well as the top way to increase your revenue. But, do you ever have marketing meetings?

If you've created a company blog, but the results haven't been what you'd hoped for, don't panic. It doesn't mean blogging is a bad strategy. It just means you need to take another look at how to grow your blog traffic. Here are some factors that might be contributing: