As Hubspot states, contacts are at the core of your marketing and sales strategy. Once these individuals are in your system, you can utilise many opportunities to change them from prospects to fully fledged customers. Knowing a little bit about their background will give you the perfect opportunity to tailor content appropriately via email marketing and eBooks, for example. Information such as their company, their job role and the industry they work in will work in your favour.

If all goes to plan, in 2-3 months the UK will start to lift the social restrictions and the UK can go back to work. We all expect there to be a surge in demand when this happens, but it won’t be business as usual - this crisis will change business practices forever and your business will need to adapt to the new world.

Let’s talk about investing in the future of your business. I always remember the Bill Shankly quote which was to “strengthen while you're ahead”. In other words, he bought players before he needed players. He reinvested in the squad before he needed to. As a business owner, you have to do the same thing. Economically, we're in uncertain times, with Brexit AND the coronavirus outbreak worldwide. No doubt the businesses that succeed will be the ones that are efficient, financially well-managed, plus, well-managed from a team and employee perspective. Most importantly, for a business to succeed is to also have a highly effective sales and marketing team that can go out to win customers and beat the competitors.

When you join us at JDR Group, we want to help you understand how we can help with your digital marketing efforts so you can reap the rewards of getting your name out online. Here, we explain the JDR process and how you can benefit from collaborating with us.

These two kinds of pages on LinkedIn certainly both have their uses, but it's important to keep the differences clear in your mind. A good way of looking at this is to think about how Facebook does things: a business page and a personal page are two different things. A LinkedIn company page is like Facebook's business page, while a profile is more like a personal page.

You may have often thought of the following questions when setting aside funds for marketing efforts:

• How much money should I spend on marketing?
• What percentage of my turnover should I put into the marketing budget or spend on marketing?

Many businesses rely on consumer data to reach new audiences, using a generic marketing approach in the hope of making a few meaningful connections. While this strategy may have yielded results in the past, today’s consumers are continually bombarded by marketing messages; whether in-store, online or via the media. With so many channels vying for attention, it’s easy for your message to get missed, filtered or blocked. Over 37% of internet users already use ad blockers, so the content you display in other areas must attract and engage with your customers. Unless your marketing activities are highly focussed to reach and connect with a predetermined target audience, you could be wasting time and resources, as well as destroying the value within your data.