This client, an international book distributer, initially approached JDR for a website redesign which led to hosting their website with us. They originally planned to hire their own employee to handle all of their marketing in-house but made the decision to outsource to the JDR team instead. Here’s how we helped this business.
How We Started
After a few years as a website client, this company’s Managing Director attended our free full-day workshop ‘The Magic of Marketing’ where we suggested a range of tactics for increasing website leads. We talked about the latest SEO trends, the best ways to use social media, how to implement email marketing, and much more. Off the back of this workshop, the client decided to dive into the world of social media and promote themselves as a book distribution business. Their main aim was to attract and engage publishers, wholesalers and retailers across the world – an ambitious goal that was better left to a team of experts rather than one in-house worker. The client decided to begin the Inbound strategy with JDR.
We carried out a full audit of their market, including their competitors’ tactics and results, and then presented our six-step marketing system to the client. We emphasised that with JDR, digital marketing encompasses so much more than just Twitter and Facebook updates – to build awareness we focus on continuous research and compelling content to ensure that our clients stay relevant and are shown to be trustworthy figures within their respective industry.
We proposed a solution that included:
- Content Marketing - primarily through regular blog articles and also eBooks/whitepapers
- Google AdWords
- Social Media Marketing
- Email marketing
We recommended HubSpot as the software platform to help us implement and measure the results (to find out more read How JDR can measure sales and marketing results with HubSpot). As part of our service we also provided:
- CRM configuration and set-up
- CRM training
- Website integration (so all leads from the website go directly into the CRM)
- Automated email responses
After two years, this client has quadrupled their website traffic. They have amassed an impressive following on social media, seen a huge improvement in their organic visibility and can be found for a variety of search terms including searches for individual publishers, book titles, and more.
The JDR Group inbound marketing approach has significantly raised the profile of this business, helping them to attract new publishers, authors, distributers and partners who wish to be associated with them, and has opened doors to a number of fantastic opportunities. We are proud to say that this client’s business has grown to become the largest company in their particular niche in the world. JDR have been working with this client over many years and they consider us an extension of their internal team – we even get invited to their Christmas parties!
If you are an established business in need of marketing, you can book a free consultation today. Just call us on 01332 343281 to get started or click here to fill out an enquiry form. You can also read some of our other success stories here.