When you join us at JDR Group, we want to help you understand how we can help with your digital marketing efforts so you can reap the rewards of getting your name out online. Here, we explain the JDR process and how you can benefit from collaborating with us.
At JDR we work with small businesses that often don't have anybody in marketing or if they do, it's maybe only just one person. This is in comparison to big companies that will have a whole marketing department with designers, developers, writers, and people with all kinds of digital marketing skills. Most small businesses don't have any of those resources, so that’s exactly what we provide.
To get an understanding of the client and what they offer to their target audience, the initial meeting is at the customer’s premises and is all about getting a project off to the right start. First and foremost, we walk through the JDR Group programme and what’s expected, especially in the first three months. In month one, our team focuses on set-up work and training sessions with you and any of your team who will be working with us. Then, month two is a lot of research analysis, the kind of business that you want to do, or outlining goals that you want to achieve. At this stage, you’ll take a look through the keywords that we researched, the results they produced, and you’ll decide the keywords that you wish to target. Keywords are words or phrases that your target audience may use on search engines such as Google in order to find your product or service. You may also want to highlight the topics you want to cover.
Next, we will explain how content is automated online and how we produce content which is the main driver of getting new traffic to the website. “Content is king” is quite a common phrase bandied about in the digital marketing sphere and it is highly effective on encouraging your target market to start thinking of you as a knowledgeable authority in your industry. Not only will we discuss content, we will also review your website and suggest methods to improve your visibility online. Amendments including adding metadata will help your website rank further in Google.
In the JDR strategy, we undertake tactics rather than simply switching lots of adverts on and starting social media posts. We want to ensure that we've got a good understanding of the business, the people, the systems, the sales process, as well as the pros and cons of the business. We want to make sure that we've got a really good understanding of all of those things including the ideal buyer persona – the person you want buying goods and/or services from you. This way, by starting a little slow at first, we can make recommendations and end up getting results faster.
We also want to understand your goals and what you are looking for in your marketing programme e.g. helping to get your branding correct and finding the right type of person to work on your branding.
You will have a dedicated Campaign Manager who keeps in regular contact with you through email, phone and face-to-face meetings, and feeds information back to the JDR team to enhance your campaign. We believe that the personal touch makes our marketing solutions much more powerful in helping your company succeed.
All our Campaign Managers are highly trained and experienced within digital marketing in areas including search engine optimisation (SEO), pay per click (PPC), targeted online advertising, social media, email marketing, website design and conversion rate optimisation.
We’re keen on supporting you to find the best solutions, so why not call us today and reap the rewards of a close collaboration with JDR Group? Click here to find out more or watch the below video of Louise and I on the road!