Easy & Innovative Ways To Use Videos To Promote Your Brand

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Harnessing the power of video marketing doesn't have to be costly or time-consuming. In fact, your team could even shoot videos on a smartphone or tablet and edit these in-house. Here are four cost-effective ways that you can use videos to increase awareness of your company and engage with potential buyers.

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Use Videos In Your Marketing Emails

According to Vidyard, a leading video creation platform for businesses, simply including the word "video" in your subject line can lead to 19% more people opening your emails, while including a video thumbnail can boost click rates by as much as 50%. If you don't have any videos that you can include, don't worry. You don't need to produce something worthy of an award. Simply film a member of your team explaining your product or service, or answering frequently asked questions about your brand.

Share Your Sales Videos Online

Sharing your videos with the people on your mailing list could result in extra sales, but if you're serious about growing your business, you'll also need to increase awareness of your brand and generate more leads. You can do this by placing the videos that you've made on your website, on dedicated landing pages, or on your blog, and including them in your social media posts to maximise the number of views you get. Reusing videos on different platforms – or multiple videos on the same theme but tailored to different audiences - will help you reach more people, potentially reducing your acquisition costs and giving you a better ROI.

Video Your Company Events

Face to face events have been thin on the ground in 2020, to put it very mildly, but they will someday return. Whether your business is holding a conference, running a seminar, or sponsoring a trade event, try to film engaging footage which you can share with potential and existing clients. If your office or place of work is open, you can even broadcast ‘business as usual’ scenes from your location. (This is a good way to demonstrate covid-safe working practices, among other things.)

This process can be easily adapted to virtual and online events. Most social media platforms now have live streaming capabilities and, with the market for live video predicted to be worth more than $184 billion by 2027, use of this type of content is set to rise.

Video Chat With Your Prospects And Clients

Not only can videos play an important role in how you communicate with existing customers and prospects, they can be put to good use by your sales team too. As a result of the Covid-19 pandemic, video conferencing has become more commonplace in sales – and you can take advantage of this to communicate more effectively with buyers – restoring the ‘personal touch’ that was lost when face to face meetings were banned. The move to video meetings could enable your sales team to talk to prospects face to face at an earlier stage of the sales process, allowing them to build relationships faster and address any objections that the buyers have to your offering immediately. You could also consider pre-recording personalised sales videos for prospects, either as follow-ups or in lieu of real-time video chats.

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Remember, however, that you're likely to get better results from your video content if you use it as part of a holistic sales and marketing strategy that's been tailored to suit your company. For more information about how this works in practice, contact our business growth team today.

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