Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.
What Are Facebook Messenger Bots?
A ‘bot’ is a general name used to describe software that automates a task. So messenger bots, or chatbots, are pieces of software that can automate a branching conversation based on keywords and optional answers. While they cannot simulate a perfect conversation, they are extremely useful at directing people to pages which can offer specific answers, as well as answering frequently asked questions.
Why Should Your Business Use Facebook Messenger Bots?
1. Facebook’s Feed Algorithms Have Changed
Unlike several years ago where the average Facebook feed would organically contain large amounts of marketing material, the average Facebook feed today looks very different. Facebook has recently changed the amount of marketing that shows up in a user’s feed, reducing it to approximately 2%, which is bad news for companies relying on Facebook as a market channel. However, by using Facebook messenger bots, the average opening rate for messages is between 50 and 80%, and the average click rate is 20%. This means you can engage with a far greater amount of people through messenger bot software.
2. Facebook Ads That Link To A Chatbot Get Better Rates Of Action
Launching an ad campaign via Facebook can be difficult to plan, especially as you can’t accurately predict your return on investment. However, it has been shown that ads that take the user to a chatbot are between 4 and 50 times more likely to cause the desired action. Equally, mobile ads also convert about 4 times more than desktop ads, with chatbots being essential in this conversion process too.
3. Chatbots Can Mass Message
Just like with email marketing, Facebook messenger bots can send out large quantities of messages, just like blanket email blasting. However, remember that Facebook messages are far more likely to be opened than emails, so marketing this way is expected to convert more people. Equally, using Facebook gives you the option to filter your messages and select specific audiences. This allows you to build up information about your target demographics, while also ensuring that you can tailor your marketing between groups, resulting in higher affinity with messages and thus greater conversion.