Inbound marketing centres on attracting new consumers through helpful and relevant content, which adds value to each and every stage of your customer's buying journey. However, if you are to implement this successfully at your business, you are going to need to get your team onboard.
To do this, you need to demonstrate the power of Inbound Marketing, so they can understand how it is going to benefit everyone in terms of growing the business and reaching business objectives. So, let's take a look...
Explain The Impact On Customer Relationship Management
Your employees need to know that Inbound Marketing is going to help them to do their job better, and one of the ways it does this is through improved customer relationship management. Explaining this is a good way to start when getting your team on board.
Give Them Some Powerful Statistics
One of the best ways for you to convince your team that inbound marketing is a powerful solution for your business is to present them with a number of compelling statistics. After all, no one can argue with facts! For example, 68% of Inbound Marketers believe that the marketing strategy their business or organisation uses is successful.
Show Them Some Examples Of Inbound Marketing In Action
As well as providing compelling statistics, you should present some examples of Inbound Marketing too. Introduce them to different forms of inbound Marketing and showcase how this leads to results. People are going to be more likely to buy into something when they see how it actually works and the results it harvests. Some examples you can use include email marketing as part of the sales funnel, social media to engage leads, and content marketing through a company blog.
Explain How It Enables Them To Track Their Efforts
A final benefit associated with Inbound Marketing is that it gives you the platform to track all of your marketing efforts effectively. Platforms like HubSpot are ideal for this. You can view valuable data, so you know which parts of your marketing strategy are working and which parts are not. This helps you to continue to improve your efforts so that you achieve more.
Finally, the best way to convince your team about the power of Inbound Marketing is to align with an expert company that can implement this successfully into your marketing strategy. This is exactly what you have with the JDR Group. Contact us today on 01332 343 281 for more information.
Source for statistics: https://blog.hubspot.com/marketing/state-of-inbound-stats