“Search Engine Optimisation doesn't work” and “I don't trust Search Engine Optimisation companies” are quotes that I hear on a day to day basis! The truth of the matter is that it all comes down to the company you are working with and how they carry out your SEO campaign. This article will help you find your way if you feel lost when it comes to looking for the best Search Engine Optimisation company that will deliver results for your business.
1) Do Your Research
Finding the right SEO company all starts with doing some research. Research is essential in all areas of life and it is the first step in your hunt for the best SEO company. Where should you start with your research? Here are some ideas:
Google: The best place to start is by doing some Google searches for SEO companies in your area or in the UK in general. Take a look at a few different websites that are ranking and make notes of them. Be sure to check out their Google reviews or on trusted sites like Trust Pilot. Also, have a read of their case studies and client testimonials. Have they had successful campaigns for businesses in your industry?
Local Adverts: Although we are living in a digital and connected world through the Internet and Social Media, local adverts should not be overlooked. Check out the advert section in your local newspapers and magazines to see if any SEO companies are advertising there. If they are, then take a look at them, visit their websites and find out more about the types of services they can offer.
Ask Around: It is always worth asking any friends you have in the business community or any like-minded business owners that you know. Ask them about their experiences with SEO companies and if there are any that they can personally recommend.
“Research is key so don't rush”
2) Make A Shortlist
After you are happy with the amount of research you have done, make a shortlist of the top SEO companies you have found so far. Make a note of which ones you like the best and why. Also note their individual differences and selling points. I would recommend making a list of between 5 - 10 companies.
3) Get In Touch With The Companies
Okay, so your research is done, your shortlist has been put together, it is now time to start contacting the companies. Call each company on the list and speak to one of their SEO experts. Ask them important questions like:
- Do you have any accreditations or proof of past results?
- Have you worked on campaigns for business in my industry before?
- How much will SEO cost for my business?
- How long can I expect to wait before I get results?
Whilst speaking to them make sure you make notes of what you like and dislike about each of the SEO companies on your list.
If a company promises you page 1 rankings in a matter of weeks then stay away from them as they will likely be using black hat techniques that could damage your website's future rankings and search visibility.
4) Don't Rush
Now you have finished contacting the various companies on your list it is time to make a decision. However, this decision is very important and one you shouldn't take lightly. Make sure you don't make a rash decision and don't rush into making one if you start feeling pressurised by any of the companies you have contacted. Take your time, weigh up the pros and cons of each company and make the right choice for your business.
Before starting your journey on looking for the best SEO company, get more clued up about it by reading the below articles:
- SEO For Google 2012 – 2017: What Has Changed? What Remains The Same?
- What Are The Best SEO Techniques In 2017?
- How SEO Has Changed Since 2007
Why Work With JDR?
Here at the JDR Group, we are not just an SEO company, we are an inbound marketing agency. Yes, we can run just an SEO campaign if you would like but we always recommend using a variety of online marketing tactics to attract more customers and grow your business. Never put all your eggs in one basket. Inbound marketing covers SEO, Pay Per Click, Blogging, Email Marketing and much more! Find out more about Inbound Marketing here: https://www.jdrgroup.co.uk/inbound-marketing
Finally, you have reason to trust us.
- Certified HubSpot Gold Partners
- Google Partner Specialists
- Infusionsoft Certified
- Certified Duct Tape Marketing Consultants
If you have any questions about the services we can offer or would just like some advice, call our friendly team today on 01332 343281 or submit an enquiry through our contact form.