The ever-evolving whirlwind of modern marketing techniques are often hard to keep up with. Especially alongside managing your workload, a team, and a life outside of the job. However, to remain on top and ahead of the game within your industry field, correct and sufficient marketing is a must.
To attract more attention, more market share and more sales than your competition, it is vital to gain the first mover advantage, and put systems in to practice that your competitors are not using.Not all businesses are quick to catch on with the constantly developing world of technology, and you should not be one of these! The companies that succeed and grow the most always have one foot in the door and one eye on the rivals.
1) Snapchat
I'm sure to many business owner's surprise, Snapchat is THE up and coming way to really get your brand's product or service out there. As of January 2017, there were over 150 million active users viewing over 10 billion videos per day. That's a big audience to be reached.
As a marketing tool, Snapchat can be used in a variety of different ways, the first being the use of Geofilters. This feature captures where you are and what you're doing, and is perfect for marketing and making people aware of events, restaurants, stores and much more!
Snapchat also allows you to set stories which will help grow support and awareness for your brand. It's a way of communicating and engaging with customers, as well as giving a little insight behind the scenes. This makes people feel involved, and over time will increase loyalty.
Learn even more about how snapchat can be used for your business with these great articles:
- How To Use Snapchat For Business Marketing... Is It Even Possible?
- 5 Snapchat Marketing Tips For Small Business Owners
2) Promote Exclusivity
Exclusivity is a long-term strategy that inspires and drives loyalty from customers. By switching the focus from selling to informing, and by concentrating on the company culture, customer experience, and a high-quality product or service, you are adopting a marketing technique that many of your competitors will not have.
Exclusivity is about making people feel important and as though they're part of an exclusive group. Including advertising copy such as “we're not for everyone,” and “membership has its privileges,” often has a very positive effect as people enjoy the idea that not everyone has what they have.
This style of marketing gains attraction from the subtle input in consumer's lives which goes perfectly alongside a well invested clean and streamlined company website.
3) Product Placement
YouTube is at the forefront of video marketing. Today, many of the world's biggest influencers are Youtubers, and this can be used to your advantage. Often, YouTube channels are now willing to incorporate products into their videos for not that much money. If you have a strong product, this is the perfect way to reach a larger, and maybe different audience to what you have been targeting beforehand.
This technique requires little to no cash, and is not likely to be used by your competitors!
Hopefully this article has helped inform you of a few modern marketing techniques that your competitors aren't using! If you have any queries, please comment below or call us on 01332 343281 for an informal chat.
