Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is a great way to track and monitor your marketing campaigns, so you can improve them too.
Not only this, but you will benefit from increased revenue and improved customer retention rates. However, you are only going to achieve this if you go about marketing automation in the right way. With that being said, read on to discover some useful marketing automation tips for beginners.
Choose HubSpot As Your Automation Platform
One of the most important decisions you need to make is what automation software you are going to use. HubSpot is undoubtedly one of the best options, and there are a number of reasons why this is the case. This includes the fact that the marketing tools are easy to use, even with the most basic of marketing experience. Not only this, but the content management system is straightforward to use, with more than enough features. Plus, software updates are frequent too.
Maintain A Human Touch
Marketing automation is great because it means you can connect with thousands of current and potential customers with ease, providing them with exactly what they are looking for. Nevertheless, you need to be mindful that you do not allow the relationship to become robotic. Maintaining a human touch is pivotal. It is all about balance. People don’t want to feel like they are receiving messages that have been put together by a computer bot.
Build Lists, Don’t Buy Them
On your quest to make your marketing efforts more effective and efficient, you may be tempted to buy lists. However, this is not recommended, as you are going to end up wasting your time emailing people that have no interest in the products or services you provide. For marketing automation to be effective, you need to know when to cut corners, and when it comes to your leads, you certainly shouldn’t.
One of the best things you can do if you are new to marketing automation is align with a company that has a great level of expertise in this area. This is exactly what you have with the JDR Group.
We are platinum HubSpot partners, which means we can offer you the best knowledge and capabilities in this area of expertise. If you have any queries, please call us on 01332 343281 for an informal chat.