It's infuriating when, despite your best efforts at online marketing, your closest competitor's website consistently ranks higher than yours in the search engine results pages (SERPs). What's more, as most business owners know that the better a website performs in the SERPs, the more traffic it's likely to get, it's a dilemma that prompts many people to turn to us for help. So, let's consider the matter in more depth.
Although many business owners know how beneficial it can be to use video content as part of their marketing activities, not all of them can afford to splash out on the services of a professional production company. Luckily, you can create an array of creative videos in-house using fairly inexpensive equipment. Let's take a look at some of the options available to you.
If you use Facebook for marketing purposes, you may already know that you can pay to 'boost' your posts in order to increase their reach. However, if your company is working on a tight budget, you'll need to consider whether doing so is worthwhile. So, when should – and shouldn't – you boost your Facebook posts, what else do you need to bear in mind, and what other options are available? Let's take a look.
Have you heard? LinkedIn is following in the footsteps of Facebook and Instagram and have jumped on the live streaming wagon! Live video streaming allows broadcasters to share videos with their network in real-time. LinkedIn is currently piloting live video streaming with a few broadcasters, so the feature isn't available to all members or pages yet, but I’m sure it won’t be long before it is available to all!
If you’re new to the world of digital marketing, you might be asking ‘What does Strava have to do with all this?’ You’re not wrong to ask. Let’s get into it…
Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. However, not only is Google now believed to view long-form content as more authoritative than shorter pieces, more of us are choosing to read detailed articles and blog posts online. Let's discuss how long-form content can become an integral part of your marketing strategy.
You may already be familiar with Mailchimp, as it's used by companies around the world. It was originally an email marketing service provider but, earlier this year, it announced it had become an all-in-one marketing platform. So, what features does it have and how does it compare to its competitors, particularly HubSpot? Let's examine it more closely.
Hiring a professional agency to assist you with your inbound marketing strategy can help you achieve outstanding results. However, when you're working with an agency, it's important to remember that you're acting as a team and that you each have a part to play. Let's consider how you can contribute.
In a world in which more and more people prefer to carry out extensive research about products and services before speaking to salespeople, having an inbound marketing strategy in place is a must. It can help you attract, engage, convert and retain customers, and ultimately have a positive effect on your company's bottom line. If you're hoping to see instant results, however, you may need to adjust your expectations: inbound marketing is usually a longer-term investment. Let's delve into the subject a bit deeper.
Webinars can be effective promotional tools for your business, enabling you to demonstrate your company's industry expertise and generate new leads and sales. Many business owners find the thought of hosting one intimidating, but the process is surprisingly straightforward. We'll take you through it one step at a time.