Every decision that every customer makes when completing the consumer journey involves a huge number of conscious and subconscious decisions; the important thing to do as a salesperson is to tap into this and influence their decision making processes with your acute understanding of human psychology and behaviour.
Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is a great way to track and monitor your marketing campaigns, so you can improve them too.
Plotting a graph of digital technology’s development in sophistication over the last two decades results in an ascending line steeper than the north face of the Matterhorn, but sometimes keeping track of so many different multimedia platforms can be a headache.
eCommerce is a continuously growing industry with more and more business owners opting to either take their business online or start from scratch by selling there. The internet is a global marketplace, offering companies the chance to sell to customers all over the world at the click of a button in a seamless and easy fashion.
However, growing your business in such a competitive market can be difficult. Here are four tips to help you.
So, you want to grow your business, but your marketing isn't quite having the impact you'd like it to? Marketing is still the most effective way to attract new customers, up-sell to existing customers, and advertise new products and services to your customer base.
Web 2.0, the age of advanced digital technology and the nascence of the internet, is something that ties together modern global society and is something you cannot avoid.
Inbound marketing centres on attracting new consumers through helpful and relevant content, which adds value to each and every stage of your customer's buying journey. However, if you are to implement this successfully at your business, you are going to need to get your team onboard.
Marketing automation is something that more and more businesses are embracing, and rightly so. This presents you with an effective way of reaching thousands and thousands of customers and potential customers with ease.
Brand awareness and lead generation can often feel like a battle, but in truth, it should be a balancing act. It should not feel like you are constantly having to decide whether to push lead generation or your brand identity. In fact, when used effectively and strategically, the two methods can work in harmony with one and other.
Considering that most new potential clients first interact with a company through their website, ensuring that your web design makes a great first impression is essential. As well as ensuring your website is easy to read, simple to navigate and clearly gets your business messages across, making sure that your website is on trend will really help to impress users.
Topics: Website Design