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JDR Group's 'Digital Prosperity' Blog

The 6 Biggest Mistakes You Can Make When Marketing With Social Media

Posted by Leanne Mordue on 07-Apr-2017 13:45:00

Most of your suppliers, competitors and customers will have a presence (formally at least) on the big three social media platforms: Twitter, Facebook and LinkedIn. You may well use social media for business yourself.

However, for every small business that successfully uses social media to generate leads and get sales, there are 10, 25, 50 other businesses that fail to make an impact. What are the reasons for this? The success stories prove that social media marketing does work and it does bring results, but many business users fall prey to the same few common mistakes.

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Topics: Social Media Marketing

SEO For YouTube: How To Get Maximum Reach For Your Video Content

Posted by Will Williamson on 05-Apr-2017 15:05:00

Next to Google's search results page, YouTube is the largest market for sourcing new potential customers for your company. But YouTube is a busy place, and there is around 100 hours of new video content uploaded every minute. The good news is that by applying SEO strategies to your video content, the chances that you will be able to get your media in front of potential clients improve.

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Topics: Search Engine Optimisation

YouTube vs Facebook Video: Which is the Best Option for Business?

Posted by Will Williamson on 05-Apr-2017 14:00:04

 

When it comes to marketing your company on the internet, using videos makes a lot of sense. For a long time YouTube was the only game in town, but over the last few years a number of competing platforms have come along. While YouTube is still the biggest video hosting site there is (by a long margin), Facebook Video is becoming more popular as an alternative channel.

Both sites have something different to offer you, and can help you to reach your target market effectively. You can use pay for placement adverts on either site, or try to generate organic interest. Using a combination of both makes a lot of sense, and will let you take full advantage of the opportunities these sites create.

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Topics: Marketing Strategy

Mixpanel Vs Google Analytics: A Quick Comparison

Posted by Leanne Mordue on 04-Apr-2017 12:48:29

Analysing the traffic on your website is a necessary part of managing online content. Two of the most popular systems that you can take advantage of are Google Analytics and Mixpanel. The good news is that they are both free for smaller businesses. The way that Google Analytics and Mixpanel function is different, though recently Google Analytics has been working to catch-up with some of the features that Mixpanel offers.

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Topics: B2B Marketing

Lead Generation Basics: How To Create A Winning LinkedIn Account For Your Business

Posted by Will Williamson on 31-Mar-2017 16:01:34

As a worldwide business networking platform, LinkedIn can be an invaluable lead gen tool, as well as a platform for strengthening customer relationships and keeping up with news in your industry. Establishing a business presence on a social networking platform can take some time, as you go through all the setup and learn how it works.

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Topics: B2B Marketing

How Much Does Email Marketing Automation Cost?

Posted by Leanne Mordue on 31-Mar-2017 15:41:24

Email remains the single best online marketing tool there is. When you want to reach your target client base, well-crafted emails are the perfect solution. While email is a powerful marketing medium, implementing a commercial email campaign isn't simple. The days when your company could make up a single email to send out every week are gone. Successful email marketing requires a lot more than just a list of names and a generic email template.

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Topics: Marketing Automation, Email Marketing

How To Create The Ultimate Google AdWords Ad In 7 Steps

Posted by Matthew Tudge on 28-Mar-2017 11:19:25


I'm sure all of you reading this are familiar with Google AdWords or have an idea of what it is. If you are currently using the huge advertising platform as a way of driving traffic and leads for your business I'm sure you'll know just how competitive it can be out there. Due to this, your business needs to stand out from the rest. Your ad is one of the key elements to doing this. In this article, I am going to talk you through how you can create the ultimate Google AdWords ad in 7 steps.

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Topics: Pay Per Click Advertising

Branding And Content On Social Media For B2B & B2C Businesses: What Are The Main Differences?

Posted by Leanne Mordue on 27-Mar-2017 17:30:00


The necessity of a social media presence isn't debated anymore, no matter what kind of business you operate. Potential clients for companies that operate in the B2B sector are being reached via social media, so if you aren't taking advantage, you are putting your business at a disadvantage.

There are some pesky ideas that seem to be haunting the B2B community when it comes to social media. Many company directors still cling to the idea that somehow social media marketing isn't necessary for their business, just because they don't operate in the B2C sector.

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Topics: Social Media Marketing

5 Reliable Email Marketing Ideas For 2017

Posted by Will Williamson on 24-Mar-2017 13:00:00


Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

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Topics: Email Marketing

3 Tips To Increasing Brand Awareness On Social Media

Posted by Adam Jones on 23-Mar-2017 12:08:14

One of the hardest parts of using social media for your business is getting your brand known. Not only can this be difficult to do on social media but it can also be difficult to do full stop. Getting your brand awareness increased can be a daunting task and many businesses don’t even begin thinking about this. Social media platforms are massive for businesses to use and when it comes to getting your brand known, social media is a great place to start. In this article, I discuss 3 tips that can be rolled out across your different social media platforms that can really improve your brand awareness!

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Topics: Social Media Marketing

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