JDR Group's 'Digital Prosperity' Blog

Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.

Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually exaggerated when customers are looking into entering a long-term contract. In these cases, simply reassuring the customer may not be enough, and our experts at JDR have found that it is often better to show customers rather than tell them. The best way to do this is through the use of case studies, showing the benefits of your product and services to customers, as well as offering quantifiable and empirical results.

IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, Instagram Stories, because the length of the video has been increased to up to ten minutes - raising to sixty minutes for verified/popular accounts.

By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introductory or promotional deal, as well as designing a stunningly enticing message filled with excellent copy and clever wordplay.

Humans have an incredibly powerful connection to stories. It seems that, evolutionarily, they're a key part of how our brains developed. To this day, stories have the potential to be the best way for people to understand even complex data in an evocative, memorable way. In a digital world, there are more ways to share powerful stories than ever before.

In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up with original ideas for content can be extremely time-consuming, particularly if you're just starting out building an audience.

Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for your brand, while a negative review can break a business. In this day and age, a business needs to do everything it can to utilise positive online reviews and turn them into opportunities.

Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page content may be.

A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have a detrimental impact on your bottom line, and they need to be solved for your business to move forward.

The internet is a wonderful thing. It is now easier than ever to find answers to questions, connect with others and purchase goods online. Most of us look at this as a good thing, which it is. However, with most good things, there is a downside. The sad truth is that, with the more we can do online, the easier it can be for hackers to steal our sensitive information.