JDR Group's 'Digital Prosperity' Blog

While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well known that people receive significant amounts of marketing and promotional emails, meaning that you must ensure that yours are something special if you want customers to act upon them.

The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in the hope that they take an interest in your brand. But putting a lot of time and effort into this venture is risky, and the rewards are not guaranteed.

With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market.

Many businesses are looking into upgrading their general sites to virtual shops in the hope of scaling their operations, minus the sharp costs that come with setting up a traditional distribution system.

However, nobody said that setting up a successful e-commerce website was easy. There are tons of things to consider. So we’ve put together this five tips, for people on a budget, that will dramatically boost your conversion rates.

Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online searches influence about 80% of purchase decisions.

Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exception to this trend: there are several small, but extremely pertinent analytics tools now available on its Google Optimise platform.

The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater ROI, and it only costs a fraction of what you'd spend on winning a new customer. To help you achieve this, we've broken down 10 key steps you can use to boost your customer retention.

Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way to ensure that a beneficial outcome is received by all parties involved. However, when a customer asks you to lower your prices, it can be all too easy for this relationship to descend into a battle, ultimately leaving both parties frustrated.

As such, our experts at JDR Group have created this easy guide to help you out in these situations, offering you a framework to follow that will leave everyone happy at the end of the transaction. It is important to have a documented and consistent way of dealing with these situations, allowing you to treat every customer fairly, while also ensuring that your company continues making a profit.

Designing a website specifically geared for professional services can be difficult, especially if you haven't had much experience in this area before. While you could just go for it, the chances are that you will miss a crucial factor, or make a common mistake. As such, our experts at JDR Group have created this brief guide on essential elements that you need to include when designing a professional services website, to ensure that your customer will love it, and you achieve a high conversion rate.

Being an effective salesperson means you have to strike a delicate balance between cultivating an excellent relationship with your existing clients, and going out to generate new business. Looking after your existing client base is absolutely a critical part of sales success - but the only way to keep growing is to actively seek out new opportunities.

Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert into sales, higher advertisement revenue and greater brand awareness.

It is essential to fully understand the methods you can use to generate these additional clicks. While the internet is full of ‘how to guides’, many of these provide useless and even contradictory advice. Our experts have listed three proven tactics to boost clicks.