When trying to promote your business, having a great product or service does not automatically guarantee success.

Whether it be computer operating systems, physical video formats or soft drinks, history is full of examples of products that cornered the market not because they were necessarily superior to their competitors, but because of how effectively they were marketed.

Therefore, it is important to recognise the value in sound marketing strategies in order to make your product succeed.

Despite the temporary lull in business activity, competition in most sectors is as strong as ever, so effective marketing is a must. Uncertain times are always potentially around the next corner, which is why the smartest companies strive to nullify its effects and stay ahead. If you run a small or medium-sized enterprise (SME), read on to discover more.

Below, we offer free tips from business experts on how to overcome the obstacles, maintain your market position, compete with larger organisations and grow your company – whatever the weather outside.

What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.

Entrepreneurs know that keeping customers coming back is good for business. Returning customers deliver larger lifetime returns on investment (ROI), and save money and time on marketing and sales.

Looking after existing customers usually costs only a fraction of what one might spend on gaining new customers. So, to enjoy the benefits of this tried and trusted principle, what customer retention strategies should a business follow?

In uncertain times like these, you will already be aware that your client base is the lifeblood of your company. While retaining existing customers should always be a priority – regardless of what the economy is doing – retention alone won’t make your company grow, and will leave you vulnerable should a customer cancel or go out of business.

Even during the Covid 19 shutdown, active marketing efforts can help your company to grow by reaching out to new customers. In fact, getting your business in front of customers has never been easier – what with more people than ever spending time online during the shutdown.

Creating relevant quality content and building or attracting relevant links are two of the biggest pieces of the SEO jigsaw among many other factors. However, both of these vital components in any SEO campaign are often two of the most difficult to carry out well. In this article we are going to look at some tips on content creation and link building and which of these you need to focus on to increase your results...

This client is a manufacturer who sell via resellers and to trade customers, but decided to open up an E-commerce website in 2013 to allow them to sell direct to the general public. The new website provided a useful source of additional leads as well as sales with better margins and better cash flow, but did not take off so after a frustrating experience with a previous marketing agency, they decided to start working with JDR in 2017. 

Many small business owners get frustrated when their companies don’t expand rapidly, but to make sustainable progress, you should be aiming for a steady increase in sales, not for sales spikes. This will allow you to scale your operations up gradually.

However, you’ll need to continuously attract new leads, qualify them, and nurture them so that they become customers. The best way to do this is to develop a lead generation system that you and your staff can follow with ease.

If you aren’t sure where to start, here are our top five lead generation and conversion tips.

If you’re failing to hit your sales targets, your business won’t grow in the way you hope and expect. It may be tempting to push your sales team harder, but the issue may not lie with them.

Stalled sales and sluggish KPIs can be a sign you need to develop a better marketing strategy. Let’s look at this in more detail.

Today’s Internet users want to access websites in a variety of ways. Some consumers want to research products and services from their office computers and laptops, while others want to do so on the move, using phones and tablets.

With more and more people making the Internet their first port of call when choosing suppliers, it’s crucial to have a user-friendly site.

How can you provide all your website visitors with an experience they’ll love?