Most of your suppliers, competitors and customers will have a presence (formally at least) on the big three social media platforms: Twitter, Facebook and LinkedIn. You may well use social media for business yourself.
However, for every small business that successfully uses social media to generate leads and get sales, there are 10, 25, 50 other businesses that fail to make an impact. What are the reasons for this? The success stories prove that social media marketing does work and it does bring results, but many business users fall prey to the same few common mistakes.