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JDR Group's 'Digital Prosperity' Blog

How To Use Google AdWords For Your B2B Business To Skyrocket Your Profits!

Posted by will williamson on 03-Mar-2017 16:00:00

Google AdWords gives your business a powerful tool for generating leads and converting them into sales. If you are advertising in the B2B sector, AdWords can help your profits grow exponentially when used correctly, but getting AdWords to run profitably can take some careful effort.

A lot of what makes an AdWords campaign successful happens outside of the Google universe, and is just as important as how you market your company. AdWords gives you a lot of flexibility in how you use it, and you need to take full advantage of this. Done well, a managed AdWords campaign can blast your profits into the stratosphere and make potential leads jump onto your landing pages.

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Topics: Pay Per Click Advertising

Facebook Vs Google Advertising: How To Target Your Resources For The Best Results

Posted by leanne mordue on 02-Mar-2017 11:30:00

For a B2B service business with an online advertising budget, choosing between using Facebook and Google can be a little bit challenging. They are both effective, but they approach promoting your company from differing angles.

In addition to some very different foundations, they also offer some unique abilities. Taking their individual strengths and weaknesses into account is vital when you plan your online marketing strategy.

A solid understanding of what they are great at will help you to get the most from your budget, and reach people who are the most likely to click and convert.

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Topics: Pay Per Click Advertising

Google AdWords for Dummies 2017

Posted by will williamson on 01-Mar-2017 14:00:00

The Google AdWords advertising platform is probably the best online marketing tool there is based on market size. Google is the premier name in search engine technology and their AdWords tool can quickly get your message right in front of the people who are most likely to buy your product or service.

In the world of online advertising a new lexicon has been forged, and while it is different to traditional advertising, it isn't illogical. AdWords is not inherently difficult to understand, although it is certainly nuanced.

Using Google's AdWords can add a lot to your marketing presence. If you are able to optimise it to your needs it can make a huge difference to your marketing strategy.

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Topics: Pay Per Click Advertising

LinkedIn For Business Tips: 5 Mistakes You Should Avoid At All Costs

Posted by will williamson on 28-Feb-2017 17:00:00

The world of social networking is growing all the time, but for B2B professionals there really is only one place to be; LinkedIn.

Using professional social media is unique. Many of the things that are acceptable on websites like Facebook or Twitter are downright dangerous on LinkedIn.

When you are using LinkedIn for business, there are some really important things to be aware of. This article will help you to avoid making grievous errors on LinkedIn, and possible damaging your lead generation prospects.

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Topics: Social Media Marketing

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

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Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

What Is Landing Page Optimisation?

Posted by will williamson on 25-Feb-2017 11:00:00

When a visitor arrives on your site, the page they land on is your one opportunity to capture their attention and start a dialogue. Many businesses invest in paid search methods, only to guide traffic to a generic home page. From here potential customers are expected to navigate onto the product which matches their needs. With so much competition, too much is left to chance.

Optimised landing pages are strategically created web pages, which act like signposts to guide visitors towards a further interaction. Each page can be set up to capture traffic from a specific search enquiry or phrase. This helps to attract the right type of visitors for each product, creating more inbound leads, which leads to higher conversions. By including highly specific images, questions or messages, visitors are directed to the information they want more quickly. As far as search engines are concerned, that’s good news for your rankings too.

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Topics: Website Design

Things NOT To Include In A Mobile App Landing Page

Posted by leanne mordue on 24-Feb-2017 11:30:00

When marketing a new mobile app for your business, it is helpful to set up a dedicated landing page to drive traffic. This will increase your number of clicks and maximise the chance of the app being downloaded in greater numbers by your target market. Of course, simply setting up a landing page does not guarantee traffic, nor –crucially – does it guarantee conversions when visitors arrive. For a marketing campaign to be effective, your landing pages have to be geared up for the highest possible conversion rate.

So what should, and should not be included on a mobile app landing page?

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Topics: Mobile Marketing

The Impact Of Social Media On Society & Business: What This Means For Your B2B Brand

Posted by leanne mordue on 23-Feb-2017 16:54:31

Social media has developed quickly and is changing the way that people interact with information and communicate. While most companies will recognise social media's importance for B2C (Business to Consumer) marketing, the B2B (Business to Business) market still remains relatively underdeveloped.

This is not a surprise, given the self-image that many B2B companies have.

It is hard to get excited about an adhesives company, even if it is yours. And this is emblematic of the issues that the B2B sector has when using social media.

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Topics: Social Media Marketing

Marketing Automation For B2B Made Easy

Posted by will williamson on 22-Feb-2017 15:20:00

Do you know the potential value of each visitor to your website? How do you decide which prospects need nurturing and which are ready to make a purchase? How can you understand the value of your marketing campaigns? Marketing automation provides these answers.

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Topics: B2B Marketing

4 Ways To Know If Your Google AdWords Is Spiralling Out Of Control

Posted by Adam Jones on 21-Feb-2017 16:10:00

Google AdWords can be an expensive marketing tool for your business when it’s not correctly managed. Many businesses are scared of trying Google AdWords either because of bad experiences personally or hearing horror stories from other people. Google AdWords can, however, work wonders for your business when it is managed in the correct manner. In this article, I will be discussing 4 ways you can tell if your Google AdWords is spiralling out of control along with how you can prevent this.

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Topics: Pay Per Click Advertising

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