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JDR Group's 'Digital Prosperity' Blog

3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout

Posted by Will Williamson on 08-May-2019 11:29:46

A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don’t come without their challenges and they can be turbulent.

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Topics: Strategy

Facebook Advertising Targeting Methods – How To Run Ads To The Right Audience With Ease

Posted by Will Williamson on 03-May-2019 09:34:40

Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it's vital to target the correct members if you want to get results.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video)

Which Industries Does HubSpot Work Well For?

Posted by Leanne Mordue on 10-Apr-2019 10:42:22

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot

JDR Interviewed On Radio Derby: Harry and Meghan Break Instagram Records

Posted by Amy Kovulmaz on 04-Apr-2019 14:12:02

JDR featured on BBC Radio Derby last night, joining radio host Steve Jordan to discuss the latest news from Prince Harry and Meghan Markle – the couple joined Instagram, and hit 1 million subscribers only 6 hours later!

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Topics: News, Inbound Marketing (SEO, PPC, Social Media, Video)

How Does Marketing Automation ‘Fit In’ With My Current Sales Strategy?

Posted by Will Williamson on 01-Apr-2019 16:27:26

Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.

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Topics: Marketing Automation & Email Marketing, Strategy

Is Hiring A Marketing Agency Worth The Money?

Posted by Will Williamson on 22-Mar-2019 14:27:46

As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help them increase leads and build value from existing customers. Marketing agency fees vary depending on the scope and their specialism/experience but can be a significant investment for a business. Is the investment worth it in terms of ROI? Let’s examine the pros and cons of working with an agency.

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Topics: Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Build And Expand Your Customer Database By Investing In HubSpot

Posted by Will Williamson on 15-Mar-2019 11:11:51

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.

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Topics: Hubspot, Strategy

Case Study: Specialist Manufacturer Rebrands & Grows To Largest In UK

Posted by Will Williamson on 28-Feb-2019 16:58:45

This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.

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Topics: Case Studies, News

Does My Website Need Redesigning Or Should I Invest In A Marketing Company?

Posted by Will Williamson on 12-Feb-2019 14:30:13

Websites are not like fine wines – they don’t age gracefully. If your website is more than a few years old and you haven’t had it updated, the likelihood is it will look tired and out-of-date at best and lacking in functionality at worst. Older websites often need a complete redesign rather than tweaking around the edges, and this can be a considerable investment.

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Topics: Website Design, Inbound Marketing (SEO, PPC, Social Media, Video)

Traditional Vs Contemporary Marketing Strategies

Posted by Will Williamson on 25-Jan-2019 11:30:00

Marketing has most definitely evolved over the past 5 decades, with new ideas and theories developing yearly from a variety of different academic scholars and strategists alike. For this reason identifying which tools are best suited for your marketing message are crucial. This article seeks to explain which traditional marketing theories exist and which contemporary marketing theories you should consider in the future.

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Topics: Strategy

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