If there is one thing that we can safely say about SEO, it is that it never remains stagnant. With every year that passes by, there are new trends that emerge, and there are others that fall by the wayside.
If you are to stay ahead of the game and maintain a dominant online presence, you need to stay up-to-date with all the latest SEO trends. With that being said, read on to discover more about the SEO trends for 2018 and what they mean for your business.
There is only one place to begin, and this is with the video phenomenon we are experiencing at the moment. Cisco recently conducted a study that revealed that video will account for more than 82 per cent of all consumer Internet traffic by 2021.
In basic terms, this means that video content is going to overtake all other content forms in the next few years, and by a large degree. This means one thing: if you’re not investing in video SEO, you need to start.
Secure Links (SSL)
Website security is nothing new. However, a couple of years ago, Google announced the one thing that would impact a website’s search engine ranking is secure website certificates (SSL). The impact of not having a secure website is more damaging than ever before.
Google Chrome and other major web browsers have started to flag websites that do not start with HTTPS as being potentially unsafe. This could really hurt your SEO campaign. Luckily, it’s something that is easy to rectify and doesn’t cost a lot of money, but you need to act sooner rather than later.
Last but not least, we cannot mention the latest SEO trends without talking about voice search. Voice search is gaining more and more traction, and what this means for your business is a complete change in the way that content is produced.
The most valuable content will answer questions directly with a conversational tone. The idea of generating content around a specific keyword is becoming less prevalent. Instead, we need to create content for search intent.
Looking To The Future
If your SEO strategy is out of date, please do not hesitate to give us a call at JDR Group. We can ensure your SEO efforts are updated and relevant to your consumer base. Call us today on 01332 343281 to find out more.