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JDR Group's 'Digital Prosperity' Blog

Mixpanel Vs Google Analytics: A Quick Comparison

Posted by Leanne Mordue on 04-Apr-2017 12:48:29

Analysing the traffic on your website is a necessary part of managing online content. Two of the most popular systems that you can take advantage of are Google Analytics and Mixpanel. The good news is that they are both free for smaller businesses. The way that Google Analytics and Mixpanel function is different, though recently Google Analytics has been working to catch-up with some of the features that Mixpanel offers.

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Topics: B2B Marketing

Lead Generation Basics: How To Create A Winning LinkedIn Account For Your Business

Posted by Will Williamson on 31-Mar-2017 16:01:34

As a worldwide business networking platform, LinkedIn can be an invaluable lead gen tool, as well as a platform for strengthening customer relationships and keeping up with news in your industry. Establishing a business presence on a social networking platform can take some time, as you go through all the setup and learn how it works.

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Topics: B2B Marketing

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

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Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

Marketing Automation For B2B Made Easy

Posted by Will Williamson on 22-Feb-2017 15:20:00

Do you know the potential value of each visitor to your website? How do you decide which prospects need nurturing and which are ready to make a purchase? How can you understand the value of your marketing campaigns? Marketing automation provides these answers.

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Topics: B2B Marketing

4 Business Marketing New Year Resolutions For 2017

Posted by Matthew Tudge on 13-Jan-2017 17:01:08

The New Year is well underway and already many people have been breaking their New Year’s resolutions, now is really the time to start actually achieving your business goals for the next 12 months. I'm sure by now you've probably already set out some goals (if you haven’t, it’s never too late!) and what better way to help you reach them by setting yourself some business New Year’s resolutions to stick to!

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Topics: Marketing Strategy, Inbound Marketing, B2B Marketing

3 B2B Lead Generation Ideas To Take Your Marketing To The Next Level in 2017

Posted by Will Williamson on 04-Jan-2017 11:30:00

The New Year is an opportunity to re-evaluate your business development lead generation strategy and see how you can take things to the next level in 2017.

Our New Year’s wish is for you to have more leads, more conversions and bigger profits in 2017. Following these lead generation strategies will help get this target off to a good start:

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Topics: B2B Marketing

Why Blogging Is Important For B2B Lead Generation

Posted by Will Williamson on 29-Dec-2016 10:10:00

Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journalists, businesses began adopting blogging in a big way from 2009/2010. Despite the overwhelming growth of blogging since, to the extent where a majority of businesses have at least some kind of blog presence, many companies still fail to reap the rewards of blogging as a B2B lead generation tool. Why is this? There are three major factors that contribute to making a business blog successful. Success at lead generation depends largely on how these are implemented.

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Topics: Content Marketing, Inbound Marketing, B2B Marketing

Why Video Marketing Is Essential For Your 2017 Business Development Strategy

Posted by Will Williamson on 20-Dec-2016 09:10:00

If you haven’t yet experienced the power of video marketing as part of your business development strategy, then 2017 is the year to change that. Video marketing, through YouTube, Facebook and Twitter, has been growing from strength to strength over the past few years. Now, at the beginning of 2017, we are set to cross a threshold. This coming year, video content will no longer be a nice extra to offer your customers, but will need to hold a central place in your marketing strategy.

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Topics: Content Marketing, Marketing Strategy, B2B Marketing

Why Website Design Matters for B2B Businesses

Posted by Will Williamson on 10-Dec-2016 11:50:00

If, like many business development professionals, your main focus is on securing new leads for your company, you may not have given website design too much consideration. So long as you have a website and it explains your products and services, then everything else is window dressing, right?

This is true in so far as content is king. Even the flashiest website design means nothing if the content isn’t optimised and of the highest quality. However, website design does matter for B2B, as a well-designed, modern website actively helps you as a lead generation tool.

There are many ways in which your website affects your ability to generate leads online. The following are just a few of them.

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Topics: Website Design, B2B Marketing

5 Effortless Lead Generation Tips And Tricks You Can Implement Today

Posted by Will Williamson on 09-Dec-2016 16:15:42

Lead generation is seen as the long-term goal of a marketing strategy, not something that happens overnight. ‘Patience, dear Watson’, ‘Rome wasn’t built in a day’ and other similar platitudes are often used by marketing professionals to underline the point that marketing is not a quick fix solution. This is true in a way, but what about quick tips and tricks you can implement today? Are there any lead generation tricks you can put in place with minimal time or effort? Yes, there are. While there is no such thing as a magic wand to conjure immediate results, the following five lead generation tips have been proven to generate increased leads over time.

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Topics: Marketing Strategy, B2B Marketing

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