As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.
Do you know the potential value of each visitor to your website? How do you decide which prospects need nurturing and which are ready to make a purchase? How can you understand the value of your marketing campaigns? Marketing automation provides these answers.
Topics: B2B Marketing
The New Year is well underway and already many people have been breaking their New Year’s resolutions, now is really the time to start actually achieving your business goals for the next 12 months. I'm sure by now you've probably already set out some goals (if you haven’t, it’s never too late!) and what better way to help you reach them by setting yourself some business New Year’s resolutions to stick to!
The New Year is an opportunity to re-evaluate your business development lead generation strategy and see how you can take things to the next level in 2017.
Our New Year’s wish is for you to have more leads, more conversions and bigger profits in 2017. Following these lead generation strategies will help get this target off to a good start:
Topics: B2B Marketing
Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journalists, businesses began adopting blogging in a big way from 2009/2010. Despite the overwhelming growth of blogging since, to the extent where a majority of businesses have at least some kind of blog presence, many companies still fail to reap the rewards of blogging as a B2B lead generation tool. Why is this? There are three major factors that contribute to making a business blog successful. Success at lead generation depends largely on how these are implemented.
If you haven’t yet experienced the power of video marketing as part of your business development strategy, then 2017 is the year to change that. Video marketing, through YouTube, Facebook and Twitter, has been growing from strength to strength over the past few years. Now, at the beginning of 2017, we are set to cross a threshold. This coming year, video content will no longer be a nice extra to offer your customers, but will need to hold a central place in your marketing strategy.
If, like many business development professionals, your main focus is on securing new leads for your company, you may not have given website design too much consideration. So long as you have a website and it explains your products and services, then everything else is window dressing, right?
This is true in so far as content is king. Even the flashiest website design means nothing if the content isn’t optimised and of the highest quality. However, website design does matter for B2B, as a well-designed, modern website actively helps you as a lead generation tool.
There are many ways in which your website affects your ability to generate leads online. The following are just a few of them.
Lead generation is seen as the long-term goal of a marketing strategy, not something that happens overnight. ‘Patience, dear Watson’, ‘Rome wasn’t built in a day’ and other similar platitudes are often used by marketing professionals to underline the point that marketing is not a quick fix solution. This is true in a way, but what about quick tips and tricks you can implement today? Are there any lead generation tricks you can put in place with minimal time or effort? Yes, there are. While there is no such thing as a magic wand to conjure immediate results, the following five lead generation tips have been proven to generate increased leads over time.
As we get nearer to the end of 2016 it’s time to start analysing data and statistics for the year gone by. Many businesses already do this for their end of year sales and profits, but rarely do they do this for their website. Analysing website data and statistics can potentially open a whole new world for your business and marketing. It’s important that you do this as you will soon uncover what has and hasn’t worked for you in 2016.
Whether your business sells IT products or services, IT lead generation requires a slightly different approach to other market sectors. You don’t have to rewrite the rulebook, but knowing what works and what doesn’t will give you an advantage when looking to boost your lead generation strategy. Because the IT industry is more tech savvy than other sectors and your prospects are likely to have a high level of technical knowledge, digital, inbound marketing techniques are perfect for lead generation for IT companies.