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JDR Group's 'Digital Prosperity' Blog

3 Ways To Improve Your Brand Recognition

Posted by Matthew Tudge on 15-Dec-2017 09:49:51

Being a small business in a vast sea of bigger fish can be a difficult journey at times. There are plenty of small businesses that fail and fall by the wayside due to their lack of online presence. So just how, as a smaller fish in this online sea of competition do you survive and thrive? Well, having a solid marketing plan and brand management strategy can go a long way!

In this article, we look at a number of ways to help your business improve its brand recognition. Dive in...

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Topics: B2B Marketing, Business Development

The PRIMO-F Business Model And The Marketing Problem In Most Small Businesses

Posted by Will Williamson on 11-Sep-2017 12:27:30

The PRIMO-F Business Model, also known as the FiMO/RECoIL Model, is an enhanced form of SWOT analysis that was developed by Durham University Business School around 2010. The model is an acronym of:
People, Resources, Innovation & Ideas, Marketing, Operations, & Finance

PRIMO-F is a valuable strategic tool that allows a detailed analysis of business performance in three key areas, and the mapping out of future growth potential. In this article we explain what the PRIMO-F model is, how it is used, and what it reveals about the priorities of most SMEs.

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Topics: Marketing Strategy, Business Development

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