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JDR Group's 'Digital Prosperity' Blog

What A Landing Page Should Have to Encourage Conversions

Posted by Will Williamson on 30-Jan-2017 11:20:00

Landing page design needs to optimise every last detail to maximise conversions. When the focus of your page is lost, you risk losing a valuable lead, sale or subscriber. In this article we have listed thirteen factors which a landing page should have to encourage conversions. You should always be looking to improve the effectiveness of your overall design. While each factor aims to guide you, creativity and intelligent marketing paves the way to success.

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Topics: Conversion Rate Optimisation

3 Easy To Implement Hints To Help Improve Your Website Conversion Rate For 2017

Posted by Adam Jones on 16-Dec-2016 15:01:05

As we approach the end of 2016 it’s already time to turn your attention to a successful 2017. Website conversion plays a key role in the success of your website. It is widely believed that to increase website conversion rate a lot of work has to be undertaken to get results. In reality, it’s more about the smaller things you change rather than the big things. In this article, I will be discussing 3 easy to implement strategies which you can use to help increase your website conversion rate for 2017.

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Topics: Conversion Rate Optimisation

5 Things To Split Test On Your Landing Pages To Ramp Up Conversions

Posted by Matthew Tudge on 14-Dec-2016 16:36:56

Are you currently using specific landing pages as a part of your marketing strategy? They are a powerful lead generation tool if you have a solid offer and have got your targeting right. The primary goal of most landing pages is to capture prospect details, including their name, email address etc. How are your landing pages currently converting? Are they underperforming? Boosting your landing page conversion rate by a few percent will have a positive impact on your overall bottom line. In this article, I discuss 5 things that you can split test on your landing pages immediately to ramp up your conversions!

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Topics: Conversion Rate Optimisation

5 Digital Marketing Myths That Are Harming Your Marketing & Lead Conversions

Posted by Will Williamson on 11-Oct-2016 14:00:00


I’m sure like most of us, you will have heard many tall tales about digital marketing both good and bad. This unfortunately has made digital marketing turn into a wild beast in the eyes of many businesses.

In this blog article, the aim is to dissipate these myths and help you and your business get the most from your digital marketing, because if done correctly you will prosper. Fact

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Topics: Conversion Rate Optimisation

4 Digital Marketing Techniques That Can Turn Your Website Into A Motorway Of Conversions

Posted by Will Williamson on 07-Oct-2016 11:45:00


As part of your role as marketing manager, your main focus has to be the company website and getting quality traffic to the website. Also getting top quality traffic leads to convert which, in turn, leads to revenue. So top quality traffic is a big deal in a top marketing strategy.

So I’m sure you’re asking yourself how do I, as the marketing manager, with little time get top quality traffic to the website and get it to convert.

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Topics: Conversion Rate Optimisation

How Setting Up Goal Conversions In Google Analytics Can Benefit Your Online Business

Posted by Adam Jones on 25-Jul-2016 09:25:00

 

No matter what industry you’re in or what type of website you have, you should always have a goal conversion in mind. This can range from an online purchase, a simple enquiry from an enquiry form or even just a view on a particular page. It may be the case that you don’t quite have a goal conversion in mind yet for your website and if this is the case you need to start getting your thinking hat on. A goal conversion can help give your website more focus and purpose.

In this article, I will be discussing how you can set up a goal conversion in Google Analytics and why it can be so important for your business. If you have any questions about this please feel free to contact us.

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Topics: Conversion Rate Optimisation

Stressed With E-Commerce Sales? 10 Straightforward Tips To Boost Product Sales

Posted by Adam Jones on 20-Jul-2016 10:14:00

Are you stressed and worried about the online sales on your website? Have you implemented changes which just haven’t worked? Selling online can be a real struggle when orders and sales slowdown. One of the biggest points you need to take on board is that you always need to be trying and testing new changes on your website. The more points you’re able to test the sooner you will find out what works for your website. In this article, I will be discussing 10 simple and straightforward tips that you can incorporate today, if you have any questions please feel free to comment below.

Let’s begin with these 10 tips…

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Topics: Conversion Rate Optimisation

How To Check Your Website Usability With Google's New Tool!

Posted by Matthew Tudge on 20-Jun-2016 12:30:00

Are you still worrying about the usability of your website? Do you even know how user-friendly your website is? Google has put a lot more emphasis on this over the last few years and has factored in different elements into their algorithm. This includes things like page speed and mobile friendliness. Google has recently released a brand new tool that makes it easier for business owners to check the key user-friendly elements all in one place.

It lets you know how you fare in terms of desktop site speed, mobile site speed and mobile friendliness. It gives all this data in one place and breaks it down easily.

The brand new tool is available here - https://testmysite.thinkwithgoogle.com/

Continue reading this article to find out more about Google's new tool and how you can use it to help your business get more customers! Plus, we discuss some extra tips to help you improve the usability of your website.

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Topics: Inbound Marketing, Marketing News, Conversion Rate Optimisation

What is the Average Conversion Rate for a B2B Website? Is Your Site Underperforming?

Posted by Leanne Mordue on 05-Jun-2016 12:41:00

What sort of conversion rate (CR) should I be aiming for with my B2B website? This is one of the most common questions new customers ask us, and it is an important one because conversion rate is the most reliable indicator that your website is doing a successful job. In this context, conversion means not the proportion of website visitors who become paying customers, but those that convert to leads i.e. people who take the leap from merely browsing to signing up to a newsletter, picking up the phone or sending you a message.

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Topics: Conversion Rate Optimisation

4 Things That Are Destroying Your Conversion Rate And How To Fix Them!

Posted by Matthew Tudge on 27-May-2016 09:30:00

Conversions on your website are something that you define, as the business owner. A conversion could be a direct purchase, an enquiry form submission or a newsletter sign up. These are just a few examples. There are a number of different elements on your website that affect how your website converts.

Are you happy with the amount of leads or enquiries coming from your website? Are you even getting any at all? In this article, I am going to discuss 4 things that could be destroying your website conversion rate and how to fix them.

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Topics: Conversion Rate Optimisation

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