Everybody knows the most successful business ideas are based on the principle of ‘see a need, fill a need’. The need to eat regularly is one of our most basic and urgent needs, so you’d expect by this theory that creating a thriving restaurant would be easy. The truth is that the restaurant business is tough. With every huge opportunity comes huge competition. To survive you’ll need more than delicious menus, impeccable service, talent and determination; you need a solid, savvy digital marketing strategy.
Topics: Display Advertising
We’ve all seen Google sponsored ads – those coloured ads that appear at the top of your search results. Pay-per-click advertising, or Google AdWords, in this case, is an effective form of digital marketing for B2B businesses. Google sponsored ads can help your business in a number of ways, increasing traffic and driving more leads to your website. Here are seven ways Google ads benefit B2B businesses.
#1. Strike While the Iron is Hot
When browsing the web, users are not always receptive to advertising – think of how annoying pop-up adverts are, for example. But pay-per-click advertising such as Google AdWords is targeted advertising that’s relevant to the user. So your advert will only appear to buyers at the time they are looking to make a purchasing decision – which means you’re more likely to generate leads and drive traffic to your site, and therefore increasingly likely to close the deal.
Pay-per-click advertising, often shortened to PPC, is a popular term you'll hear used in business, particularly amongst B2B business directors and marketing departments. But what is pay-per-click advertising, and what benefits can it have for your business? Time to find out.
What is Pay-Per-click advertising?
Sometimes known as cost-per-click advertising or PPC, pay-per-click advertising is a type of internet marketing using search engine adverts to generate clicks through to your website. You know those sponsored ads you often see at the top of your Google search results? They're PPC adverts – and they stand out from the crowd. Every time an advert is clicked, a visitor is sent to your website and you pay the search engine (such as Google) a fee.
When set up correctly, this fee is negligible, as PPC ensures visits to your site are worth far more than the fee you pay. For example, if you pay £1 a click but this results in a £500 sale, you're making a great profit! It's important that any PPC campaign is designed and implemented well, so that the advert is relevant to searchers and to ensure that clicks result in leads, and ultimately, sales for your business.
Most people will be aware of what Remarketing is even if they are unfamiliar with the term. You visit a website and see adverts for products or companies which you have recently been looking at online. Usually this advert is for a website you, or someone using your computer, has visited in the past. Most often you have visited the website in question recently, but have not made a purchase or enquiry.