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JDR Group's 'Digital Prosperity' Blog

5 Reliable Email Marketing Ideas For 2017

Posted by will williamson on 24-Mar-2017 13:00:00


Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

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Topics: Email Marketing

How To Lower The Cost Of Email Marketing

Posted by leanne mordue on 20-Mar-2017 15:00:00


Email marketing is an indispensable tool for businesses to connect with their customers. The costs that build up when producing an email campaign can be significant if you are not careful, and the campaign is not always as effective as one would hope. However, there are ways that you can limit the number of emails you send, while tailoring them to your clients interests.

One of the most important things that you can do when you send out marketing emails is to create content that people love to receive. The days of one-size fits all emailing are long gone. Today when a company uses email marketing, the message has to be engaging and relevant. There are some great tools that can help your business take full advantage of modern email marketing, and limit your costs at the same time. 

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Topics: Email Marketing

Why Use Email Marketing For Lead Generation?

Posted by will williamson on 24-Jan-2017 12:10:00

Email marketing is an invaluable tool for B2B lead generation. Once you have built a list of subscribers who you know are interested in your products or services, you have a strong foundation from which to grow your pool of prospects. Even though email marketing is a time-tried and trusted practice, many businesses still misunderstand the importance of manually building a base of subscribers. Here we are taking a look at why you should use email marketing for lead generation and the inherent benefits of building your own list.

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Topics: Email Marketing

8 Disadvantages Of Email Marketing And How To Avoid Them

Posted by will williamson on 10-Jan-2017 11:25:00

With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. In 2016, email marketing again surpassed even SEO in terms of profitably and return on investment, with three-quarters of all companies reporting an excellent ROI from their email marketing efforts. While in 2015, 53% of all UK based advertisers preferred email marketing over other forms of advertising. Over the years, email-based campaigns have established themselves as a cornerstone of internet marketing, and a must-have asset to any business. Here we take a look at eight disadvantages which are commonly associated with this lucrative practice, and give advice on how to overcome each pitfall before it arises.

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Topics: Email Marketing

Email Marketing Best Practices 2017

Posted by leanne mordue on 27-Dec-2016 14:13:00

 

With the launch of Hotmail in 1996, wide scale email marketing became possible for the first time. Nearly 21 years later, and email marketing is still going from strength to strength, defying all naysayers who said it would fade away with the advent of social media. Twenty one years is a long time in digital marketing, and in this time, the grandfather of the online economy has transformed many times; from ‘spray and pray’ e-shots, to database marketing, segmentation, and finally personalised messaging.

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Topics: Inbound Marketing, Email Marketing

5 Reasons Why Email Marketing is Still So Cost Effective

Posted by will williamson on 21-Dec-2016 10:30:00


It is counterintuitive to describe something just shy of turning 21 as ‘old’, but that is how many people describe email marketing. It is ineffective, old-fashioned and out of date, they say. At 21 email marketing is certainly the oldest digital marketing channel, the catalyst that prompted the Internet marketing revolution that changed the way we all do business. But it is by no means old hat. In fact, thanks to continuous modernisation and transformation over the years, email marketing is still the most cost-effective digital marketing channel, and stands at the heart of all serious marketing strategies. Here are the five reasons why email marketing still holds the ‘key to the door’ to marketing success.

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Topics: Email Marketing

Email Marketing – 5 reasons Why Buying Lists is Dangerous For Your Business

Posted by will williamson on 14-Aug-2016 17:00:00

In today’s involved and complicated world of digital marketing, email marketing gives you the ability to get results quickly and with little cost. Email marketing is something most business owners understand and, when done right, it gets results fast. Company’s across the UK sell lists to business professing that they are up to date and guaranteed to generate the leads you require. The problem with doing this tempting way of marketing is the short and long term repercussions that will occur.

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Topics: Email Marketing

The Top Marketing Automation Tools Reviewed

Posted by will williamson on 31-Mar-2016 10:01:00

If you want to be successful in today’s digital economy you have to be on top of your marketing efforts. This review article takes a look at some of the top marketing automation tools designed to ease your workload and free-up your time.

1) Hubspot

Since 2006 Hubspot has been assisting companies worldwide with their all-in-one marketing software platform. Hubspot has created a software platform that integrates marketing functions such as social media monitoring, website design, blogging, lead generation and conversion, search engine optimisation and marketing analytics. This entirely web-based application is a great fit for B2B companies, and works well with non-profit, e-commerce and franchises as well. Hubspot allows for integration with commercial and custom software, granting your company customisation of its platform. Additional benefits include an impressive suite of analytics, email marketing, web design features, and much more. As official Hubspot partners, we at JDR have completely fallen in love with this platform and are sure you will too, once you’ve given it a go. We’ve written a number of introductory articles on various aspects of the platform. A good introduction to what Hubspot is all about can be found here.

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Topics: Marketing Automation, Inbound Marketing, B2B Marketing, Email Marketing

Email has changed the world! Top tips for creating amazing email marketing campaigns that will achieve your targets

Posted by Dale Bonser on 22-Mar-2016 12:46:00

This month, we all heard the unfortunate news that the man, widely regarded as the creator of email, passed away. Ray Tomlinson died, aged 74 and is credited with putting the now iconic "@" sign in the addresses of the revolutionary system. What an amazing legacy he leaves behind. How many people can claim that they truly changed the world? But what I’m sure he wouldn’t be able to believe is the significance that email marketing now plays in business. Many years after that very first test email he sent.

Email has spread like wildfire into our everyday lives and in doing so has become an integral part of business marketing strategies. Below are some tips to produce a top email marketing campaign.

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Topics: Email Marketing

Software Alone Isn't The Answer: Why Marketing Automation Fails

Posted by leanne mordue on 09-Mar-2016 10:57:00

 

Many businesses sink a sizeable investment into marketing automation software in the hopes that it will make the sales and marketing processes easier and more streamlined, while at the same time organising contacts and segmenting lists, for a more tailored marketing approach. This does not always work out as envisioned, leading to a loss on the monetary investment made and time spent, both of which can never be fully recovered. But there are reasons, beyond the scope of the software, for the failure of this extremely powerful marketing tool. In this article, we will be looking at some of the main reasons why marketing automation software fails to deliver the desired results.

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Topics: Marketing Automation, Inbound Marketing, Email Marketing

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