You may or may not have already heard of buyer personas - but what are they really, when you move past the jargon? Here's the lowdown on what exactly buyer personas are, and how they can help your business generate more leads, sales and revenue.

On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the second time this year. So, what does this mean for companies engaging in online marketing activities?

Google Ads (or Google AdWords, as it was previously known) is the famous search engine company's pay-per-click (PPC) advertising platform. It is a highly effective marketing tool, but it's crucial to understand how to use it. Many companies outsource their Google Ads campaigns to specialist agencies. So, why might you want to do this and how can you select a capable management company?

Advertising your company online can yield superb results, no matter how small your business is. However, the world of digital ads can seem a complex and confusing one to the uninitiated. Don't worry, however – we're on hand to help. Here's a brief guide to the subject to get you started.

It doesn't matter how much traffic your company's website is receiving if those visits aren't likely to generate leads and sales. Therefore, if most of the traffic you're getting is from visitors outside of the geographical areas in which your business operates, you may need to take action. Let's take a look at some of the techniques you can use.

Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.

Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”

Many businesses fall into the trap of forgetting about their AdWords campaign once they’ve spent the time setting it up. Many people believe that the initial work when creating a Google AdWords campaign is the most important step and once they’ve done this their campaign will be guaranteed success. This is completely the wrong thought process to have and you need to make sure you’re making regular checks. In this article, I will be discussing 5 reasons why it’s so important for you to complete weekly checks of your AdWords campaign.

Are you coming to the end of setting up your new Google AdWords campaign? Are you coming close to putting your campaign live? When in the process of putting an AdWords campaign live you need to make sure you’re doing a number of final checks to make sure everything is set up correctly. The last thing you want to do is put a campaign live that will only waste money and not actually convert any visitors. In this article, I will be discussing 7 points that you need to be checking over before putting a campaign live.

Google AdWords is and has been a successful advertising platform for many businesses. However, there are so many businesses I see advertising on it that are simply just wasting money. Some accounts and campaigns I see are set up so poorly that the person running it might as well be taking money from their wallet and throwing it in the drain!

One of the key things to a successful AdWords account is the account structure. In this article, I am going to delve into some areas that make up a great account structure.