JDR Group's 'Digital Prosperity' Blog

Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the right customers to your site at the right time, but understanding which is best for what purpose, and for which section of your target market, is crucial to success.

Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigger fish! However, there are plenty of companies out there that simply don't trust Google AdWords and don't have faith in it. There are many objections to using the platform that we come across on a regular basis. One of the most common concerns that we get asked is “what if a competitor keeps clicking on my Google ads, can they run up my bill?”

Many businesses fall into the trap of forgetting about their AdWords campaign once they’ve spent the time setting it up. Many people believe that the initial work when creating a Google AdWords campaign is the most important step and once they’ve done this their campaign will be guaranteed success. This is completely the wrong thought process to have and you need to make sure you’re making regular checks. In this article, I will be discussing 5 reasons why it’s so important for you to complete weekly checks of your AdWords campaign.

Are you coming to the end of setting up your new Google AdWords campaign? Are you coming close to putting your campaign live? When in the process of putting an AdWords campaign live you need to make sure you’re doing a number of final checks to make sure everything is set up correctly. The last thing you want to do is put a campaign live that will only waste money and not actually convert any visitors. In this article, I will be discussing 7 points that you need to be checking over before putting a campaign live.

Google AdWords is and has been a successful advertising platform for many businesses. However, there are so many businesses I see advertising on it that are simply just wasting money. Some accounts and campaigns I see are set up so poorly that the person running it might as well be taking money from their wallet and throwing it in the drain!

One of the key things to a successful AdWords account is the account structure. In this article, I am going to delve into some areas that make up a great account structure.

Google AdWords can work absolute wonders for any business when managed correctly. It’s a rare sight now not to find a business that hasn’t ever tried their hand at Google AdWords. The issue with running a Google AdWords campaign is that people become ‘bored’ of actively managing the campaign. Only ever checking and reviewing it once in a while and getting into some pretty bad habits and routines. A poorly managed AdWords campaign will only ever lose your business money and no business owner can afford that. In this article, I will be discussing 5 lousy routines that you need to break in order to run a successful campaign.

Online marketing is the modern day equivalent of a shop front window. Without online marketing your business will grow stale and miss out on vital opportunities. Choosing a reliable digital marketing agency can be a daunting task, especially with the amount of competition flooding the market. So how do you pick the best company? Choosing someone with a Google Partner badge is a great place to start.

We’ve got to that time of the year again where people are gearing up and starting to prepare for Christmas. Not only are consumers doing this but businesses are now starting to get into the Christmas spirit. It’s important that you start preparing for the Christmas period now otherwise by the time it comes around you’ll be too late and rushing to get things done. In this article, I will be discussing 4 ways you can increase your click-through rate within your PPC Campaign this Christmas.

Choosing a reliable marketing agency to handle your business' digital marketing needs can be a laborious task, especially when you consider the scope of choice available, from creative agencies to SME growth specialists. That being said, the top contenders on your list should have a valid Google Partners badge - carry on reading to learn why!

Google is one of the most well-known, respected brands on the planet, for this reason, it's no surprise that a Google Partners Badge carries a high level of authority. On average, companies with the Google Partner Badge have a greater number of high profile clients as well as greater online awareness.

Google Partners is a prestigious type of programme offered by Google for advertising agencies, digital marketing professionals and other online consultants.