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JDR Group's 'Digital Prosperity' Blog

How To Use Google AdWords For Video

Posted by Will Williamson on 12-Apr-2017 16:20:00

The attention span of a goldfish now exceeds that of the average human. It goes without saying that people are reading less and less while video views are growing. The average consumer with an Internet connection watches roughly 206 videos per month, and videos are processed by the brain 60,000 times faster than text. With these facts in mind, it’s necessary for marketing to keep up with these ever-increasing demands. Google AdWords has done just that. Google AdWords for video allows you to display video ads on their own or within other streaming video content, on YouTube and across the Google Display Network. 

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Topics: Marketing Strategy, Google Adwords

3 Misunderstandings About How Google AdWords Works

Posted by Will Williamson on 11-Apr-2017 15:25:00

Google has an incredible reach when it comes to potential customers, so it is easy to see why their AdWords application has been so successful. It is important to realise that while Google AdWords is a very powerful marketing tool, how you implement your campaigns is important. There have been a lot of changes in online marketing recently, but AdWords can still offer your company new ways of reaching clients. 

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Topics: Google Adwords

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