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How Digital Marketing Strategies Generate More Customers And Revenue Opportunities

Posted by Leanne Mordue on 26-Jun-2020 09:25:00

What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot, Strategy

Why We Love HubSpot (And Why You Should Too!)

Posted by Leanne Mordue on 24-Apr-2020 11:37:02

HubSpot is the industry-leading marketing automation platform, and we love it. As a Certified HubSpot Platinum Partner Agency, it’s fair to say we’re biased – but there’s a good reason for this. Using HubSpot has transformed the way inbound marketing works, making it more predictable, less labour intensive, and more effective at building revenue and bringing in more sales. HubSpot is a powerful tool, and over the years we’ve seen customers meet and exceed revenue targets – while using fewer resources – time and time again. It could do the same for your business, too.

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Topics: Hubspot

How To Understand The Hubspot Contact Timeline

Posted by Will Williamson on 27-Mar-2020 11:08:05

As Hubspot states, contacts are at the core of your marketing and sales strategy. Once these individuals are in your system, you can utilise many opportunities to change them from prospects to fully fledged customers. Knowing a little bit about their background will give you the perfect opportunity to tailor content appropriately via email marketing and eBooks, for example. Information such as their company, their job role and the industry they work in will work in your favour.

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Topics: Hubspot

How To Send An Email Campaign With HubSpot

Posted by Leanne Mordue on 23-Mar-2020 11:59:00

Did you know that email marketing can help build awareness around your brand and gain new customers? That’s why many leading names such as Buzzfeed and Mumsnet are using this highly valuable tool to assist in their digital marketing efforts and are reaping the rewards.

With this being said, you might be thinking of how to get a piece of the action through sending your first email campaign via Hubspot. We share with you some straightforward steps to help you get started:

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Topics: Marketing Automation & Email Marketing, Hubspot

Need A Proper Business Database & Get Away From Excel? Here’s How JDR Can Help Set You Up With A FREE CRM System

Posted by Andrew Gibbins on 24-Feb-2020 09:37:00

You need to keep track of your relationships with your customers, but are you doing that in the most cost-effective and resource-efficient way? Many businesses rely on basic spreadsheets, and some still rely on piles of physical business cards. Keeping everything accessible and easy to manage with these outdated approaches can be a nightmare. Fortunately, if you need to build an intuitive and accessible database, there's a great alternative FREE option: HubSpot CRM.

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Topics: Sales & CRM, Hubspot

WordPress & HubSpot CMS Compared - Which Is The Better Platform For Your Website?

Posted by Will Williamson on 03-Oct-2019 09:55:56

WordPress is the single most widely used CMS and web development platform on the Internet, responsible for over 75 million active websites worldwide – that’s 34% of the total number of websites. You don’t have to look far to discover the reasons for this success. WordPress is free to use, easy to learn, requires no coding knowledge, and is supported by a community of millions of keen developers. What’s not to like? Well, nothing – but does that make WordPress the best platform for marketing and lead generation?

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Topics: Website Design, Hubspot

Why Do Different Website Analytics Programmes Show Different Stats?

Posted by Andrew Gibbins on 31-Jul-2019 10:00:00

Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same metric. It is common for businesses to have Google Analytics, and to also to have additional analytics from software programmes like HubSpot, Lead Forensics, or built-in website stats. When businesses have two or more forms of web stats/analytics, they often show different figures.

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Topics: Hubspot, Strategy

HubSpot Vs Zoho - Which Is The Better CRM & Sales Software?

Posted by Will Williamson on 26-Jul-2019 11:00:00

Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and for this reason Zoho is sometimes seen as an alternative to HubSpot. Zoho is cheap, easy to use and has plenty of features, which you can scale up so you only pay for the functions you need. Moreover, an entry-level version of Zoho is available for free for up to 10 users.

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Topics: Hubspot

How To Add Contacts With HubSpot

Posted by Leanne Mordue on 25-Jul-2019 10:00:00

A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go about doing it?

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Topics: Hubspot

8 Features That Make HubSpot Easy to Use

Posted by Will Williamson on 05-Jul-2019 16:20:41

Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering using HubSpot to help you with your sales, marketing and customer services activities, there's no need to feel intimidated. This well-respected platform may be packed with features, but it's also user-friendly – and, as with most types of technology, the more you use it, the easier the process becomes. So, what makes HubSpot such a convenient option? Let's take a look at some of its advantages.

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Topics: Hubspot