JDR Group's 'Digital Prosperity' Blog

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As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like you’re navigating a never-ending maze of unfamiliar names, acronyms, and products. In your research, you may have come across CRM and marketing automation software, which can be an invaluable tool helping you achieve business growth goals.

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.

The world is flooded with new technology products and software to help with sales, marketing and customer service. But with so many different solutions out there, it can be hard to know which ones are worth the investment.

 For those of you who are looking into new technology, you may have come across the inbound marketing giant HubSpot, which is used by 52,000 customers in over 100 countries. But is it worth the investment for your company?

Regardless of what industry you are in, a CRM system is exactly what your company needs.

What Is A CRM System?

CRM stands for Customer Relationship Management with the aim to help grow and organise anything from a local company with a few employees, to corporate international enterprises. CRM Systems can manage a large amount of data all on one platform, enabling businesses to reach their full potential. They provide an insight into sales activities and account history, with highly useful and recommended reporting and tracking functions.

A good CRM system is crucial for any small business that wants its digital marketing campaigns to succeed. With limited staff, limited time and limited resources, a CRM system is the best way a small business can optimise its workflow and pool together all its data in an easy to understand and utilise format. With everything in one place, it only takes a few people to run a great sales campaign.

Landing pages are the front-end of any successful sales funnel. In their infancy landing pages were an expensive project, especially when multivariate testing was involved. Today Hubspot allows companies to publish attractive landing pages in minutes, and cut the costs associated with them by an order of magnitude.

This week’s show is another announcement, following on from our announcement at becoming a Google Specialist Partner. I wanted to tell you this week, that JDR Group have now become a HubSpot Gold Partner.

This is another accreditation that we’ve achieved, that I wanted just to share a little bit about with you, because HubSpot is a software programme that many of you will have come across. You may have read their blogs or their articles or seen them on Facebook. You may have looked at their software. We’ve been working with HubSpot software since 2012 and it has been a big part of what we’ve been doing in terms of our own marketing. It has now become a big part of what we’re doing with our clients.

By combining your digital marketing strategy with a powerful CRM solution, you can effectively identify and appeal to the specific needs of your target market; at every stage of the customer journey.

HubSpot’s Marketing & Sales Software platforms integrate with their free CRM software, for complete control and automation of your inbound marketing across every channel. The allocation of a Lifecycle Stage to each of your contacts enables you to monitor the status, progression and value of each contact within your sales and marketing funnel.

Businesses have been successfully engaged in marketing for decades before online tools became available. However, the digital economy offers a never before seen opportunity for small businesses to punch above their weight in marketing terms, by taking advantage of a variety of free and affordable automation tools. These tools make your life easier by giving you access to more data, enabling you to focus your resources, and automating many of the repetitive tasks associated with marketing.