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JDR Group's 'Digital Prosperity' Blog

HubSpot Gold Partner- The Digital Prosperity Podcast – Season 2, Episode 4

Posted by Will Williamson on 23-Nov-2016 10:00:47

This week’s show is another announcement, following on from our announcement at becoming a Google Specialist Partner. I wanted to tell you this week, that JDR Group have now become a HubSpot Gold Partner.

This is another accreditation that we’ve achieved, that I wanted just to share a little bit about with you, because HubSpot is a software programme that many of you will have come across. You may have read their blogs or their articles or seen them on Facebook. You may have looked at their software. We’ve been working with HubSpot software since 2012 and it has been a big part of what we’ve been doing in terms of our own marketing. It has now become a big part of what we’re doing with our clients.

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Topics: Hubspot, JDR Group News

How Long Does SEO Take?

Posted by Will Williamson on 22-Oct-2016 11:35:00

Understandably, all the customers we do Search Engine Optimisation (SEO) for are keen to see results within a defined time frame. In a world where some digital advertising methods, such as PPC, can deliver quick and dramatic results, SEO – with its complexities and strategic approach – is an uncertain proposition. Marketing professionals urge patience with SEO, emphasising the long-term nature of the strategy; some being reluctant to give a figure at all. While it is undoubtedly true that SEO isn’t a quick fix, the question of how long it takes is still a valid one; and we will attempt to answer it in this article.

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Topics: Hubspot

Hubspot And Five Other Marketing Tools For Small Businesses That Will Make Your Life Easier!

Posted by Will Williamson on 14-Aug-2016 11:30:00

Businesses have been successfully engaged in marketing for decades before online tools became available. However, the digital economy offers a never before seen opportunity for small businesses to punch above their weight in marketing terms, by taking advantage of a variety of free and affordable automation tools. These tools make your life easier by giving you access to more data, enabling you to focus your resources, and automating many of the repetitive tasks associated with marketing.

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Topics: Marketing Automation, Hubspot

The Benefits Of Buying Hubspot Through A Hubspot Partner Agency

Posted by Will Williamson on 16-Jan-2016 10:30:00

Hubspot is one of the best all-round inbound marketing platforms currently available. This is a bold statement to make to be sure, but it is a conclusion we have reached after partnering with Hubspot and using the platform to successfully leverage marketing success for many different businesses.

What is Hubspot?

Hubspot covers every element of inbound marketing. From email marketing, social profiling, blogging to landing pages, marketing automation and much more. In another article on this blog we have reviewed the individual features of this fantastic application in more detail. The most important points of course are the practical ways in which Hubspot can help supercharge your marketing campaigns; and here you will not be disappointed. If you’re looking to increase your ROI from marketing in 2016 and want your website to bring in more pre-qualified sales leads, then we are here to show you how Hubspot can help.

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Topics: Marketing Automation, Inbound Marketing, Hubspot

Lead Forensics Vs Hubspot - Which Is Best For B2B Marketing?

Posted by Will Williamson on 06-Jan-2016 10:12:00

Looking to boost your website sales and foster new business connections? Tools such as Lead Forensics and Hubspot are popular choices, but how do you know which is the best to choose for the company you work for? It might be that you have experience of one and not the other, or perhaps you've stuck to a tried-and-tested formula – using the tool which has always been used. We're here to tell you the difference between the two and help you decide which is the best for your business.

The main differences

Lead forensics often costs as much as Hubspot and you'll generally find that the latter has all the same functionality, with many additional features. Read about 12 online marketing programs Hubspot can replace here: Online Marketing Software Programs You Can Replace With Hubspot. If it's IP lookup alone you're interested in then the quality of data you'll get is superior with Lead Forensics, and often those managing sales teams use Lead Forensics to get more leads from their website. But what are the main differences between the two tools? Let's discuss some of them:

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Topics: Content Marketing, Marketing Automation, Inbound Marketing, Hubspot

'What Does Hubspot Do?' An Overview & How It Can Transform Your Sales & Marketing

Posted by Will Williamson on 10-Dec-2015 08:50:08

Over the past 3 years, we have worked with and tested over 60 different marketing technology programs – for email marketing, website analytics, SEO, blogging, social media, CRM systems and marketing automation.

There is only one which we’ve found that does all of these things in one place, and that’s Hubspot.

We’ve used Hubspot for a couple of years now ourselves, and have become big fans of the tool and what it can do, so much so that we have become a Hubspot Partner.

If you are new to marketing automation or new to Hubspot, this article is to give you a brief overview of the platform.

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Topics: Content Marketing, Marketing Automation, Inbound Marketing, Hubspot, Email Marketing

12 Online Marketing Software Programs You Can Replace With Hubspot

Posted by Will Williamson on 09-Nov-2015 11:25:00

As marketers, there is an ever-growing list of tasks we are expected to keep up with - we’re expected to write blog posts, keep our websites up to date, manage our SEO and PPC, send emails to prospects and to clients/customers, create videos for YouTube, stay on top of Facebook, Twitter, and LinkedIn (let alone Pinterest, Instagram, Vine and Snapchat!). Plus, we’re asked to track it all and compile reports and KPIs for our directors.

In most businesses, the number of marketing software tools being used is growing – today there are an ever growing list of low cost software tools o help us with these tasks.

The problem with this is that the data ends up being in several separate programs that don’t talk to each other – in other words, it is fractured. Not only is this inefficient, it also limits the results and the ability to report on those results.

Hubspot is a great solution to this, as the worlds only software designed around inbound marketing, it is an all-in-one marketing program that acts as a command and control centre for all of your online marketing.

So here are 12 online marketing software programs you can do without if you have Hubspot:

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Topics: Marketing Automation, Inbound Marketing, Hubspot, Email Marketing

Seven Online Marketing Tools To Improve Your B2B Marketing

Posted by Will Williamson on 02-Nov-2015 10:13:00

To run a successful marketing campaign you don’t have to be an IT genius. The most important ingredients in a successful B2B marketing recipe are creativity, insight into what your customer needs, and the ability to analyse the results carefully. Voila.

This being said, there are some fantastic apps out there that make each step of the process that little bit easier.. As Hubspot partnerand Infusionsoft experts, we are proud to endorse these excellent products for marketing automation, customer relationship management and inbound marketing. In addition, for each of the following seven core marketing activities, we’ve recommended an easy-to-use, low-cost app that will give you a much-needed boost without breaking the bank

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Topics: Marketing Automation, Marketing Strategy, Inbound Marketing, B2B Marketing, Hubspot

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