WordPress is the single most widely used CMS and web development platform on the Internet, responsible for over 75 million active websites worldwide – that’s 34% of the total number of websites. You don’t have to look far to discover the reasons for this success. WordPress is free to use, easy to learn, requires no coding knowledge, and is supported by a community of millions of keen developers. What’s not to like? Well, nothing – but does that make WordPress the best platform for marketing and lead generation?

Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same metric. It is common for businesses to have Google Analytics, and to also to have additional analytics from software programmes like HubSpot, Lead Forensics, or built-in website stats. When businesses have two or more forms of web stats/analytics, they often show different figures.

Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and for this reason Zoho is sometimes seen as an alternative to HubSpot. Zoho is cheap, easy to use and has plenty of features, which you can scale up so you only pay for the functions you need. Moreover, an entry-level version of Zoho is available for free for up to 10 users.

A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go about doing it?

Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering using HubSpot to help you with your sales, marketing and customer services activities, there's no need to feel intimidated. This well-respected platform may be packed with features, but it's also user-friendly – and, as with most types of technology, the more you use it, the easier the process becomes. So, what makes HubSpot such a convenient option? Let's take a look at some of its advantages.

HubSpot is an award-winning software platform created to help you manage your online marketing, your sales and customer service. You can think about it as a one-stop-shop for everything related to lead generation, customer acquisition, CRM, digital campaign management, and customer service.

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As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like you’re navigating a never-ending maze of unfamiliar names, acronyms, and products. In your research, you may have come across CRM and marketing automation software, which can be an invaluable tool helping you achieve business growth goals.

No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology or know-how to do so. Marketing software can help, but with plenty of platforms to choose from, it pays to get it right. HubSpot markets itself on being able to deliver value for a wide range of industries, but is this really true? Let’s take a look.

Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses. We are a HubSpot partner, and as an inbound marketing agency we see it one of the best possible tools available to track, measure and optimise inbound marketing for a small business.

The world is flooded with new technology products and software to help with sales, marketing and customer service. But with so many different solutions out there, it can be hard to know which ones are worth the investment.

 For those of you who are looking into new technology, you may have come across the inbound marketing giant HubSpot, which is used by 52,000 customers in over 100 countries. But is it worth the investment for your company?