Before we buy, we want reassurance we are getting the best deal and the internet provides an instantaneous source of information to help us make a positive choice. Every time search engines match your website to a search enquiry, every element of your site will influence the visitor, for better or for worse.
Topics: Inbound Marketing
The New Year is well underway and already many people have been breaking their New Year’s resolutions, now is really the time to start actually achieving your business goals for the next 12 months. I'm sure by now you've probably already set out some goals (if you haven’t, it’s never too late!) and what better way to help you reach them by setting yourself some business New Year’s resolutions to stick to!
Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journalists, businesses began adopting blogging in a big way from 2009/2010. Despite the overwhelming growth of blogging since, to the extent where a majority of businesses have at least some kind of blog presence, many companies still fail to reap the rewards of blogging as a B2B lead generation tool. Why is this? There are three major factors that contribute to making a business blog successful. Success at lead generation depends largely on how these are implemented.
With the launch of Hotmail in 1996, wide scale email marketing became possible for the first time. Nearly 21 years later, and email marketing is still going from strength to strength, defying all naysayers who said it would fade away with the advent of social media. Twenty one years is a long time in digital marketing, and in this time, the grandfather of the online economy has transformed many times; from ‘spray and pray’ e-shots, to database marketing, segmentation, and finally personalised messaging.
Using digital marketing channels can help you achieve more registrations than ever for your events. For events businesses, content marketing, social media management and inbound marketing tactics can give your events greater reach, attract new audiences and improve your user experience.
Here are five easy ways to digitise your events marketing and use online channels to generate more business.
Whether your business sells IT products or services, IT lead generation requires a slightly different approach to other market sectors. You don’t have to rewrite the rulebook, but knowing what works and what doesn’t will give you an advantage when looking to boost your lead generation strategy. Because the IT industry is more tech savvy than other sectors and your prospects are likely to have a high level of technical knowledge, digital, inbound marketing techniques are perfect for lead generation for IT companies.
By combining your digital marketing strategy with a powerful CRM solution, you can effectively identify and appeal to the specific needs of your target market; at every stage of the customer journey.
HubSpot’s Marketing & Sales Software platforms integrate with their free CRM software, for complete control and automation of your inbound marketing across every channel. The allocation of a Lifecycle Stage to each of your contacts enables you to monitor the status, progression and value of each contact within your sales and marketing funnel.
Topics: Inbound Marketing
Inbound Marketing techniques are the hot topic in the world of marketing. Everyone seems to be getting involved in blogging, Social Media, content marketing, video creation and infographics. And not just the creative types either – inbound marketing is being successfully used by businesses in all industries and every sector imaginable. Isn’t it about time that you started using inbound marketing as part of your business development strategy and see the results for yourself?
Topics: Inbound Marketing
The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-house, or whether outsourcing the role to an agency, such as JDR, offers better value for money.
As a marketing agency ourselves it is fair to say that we have an angle on this question! However, there are pros and cons to consider for both sides of the in-house/outsourcing argument before any decisions are made. If they have the budget to spare, some businesses simply like the convenience of having one or more marketing professionals employed in-house. Whereas for other businesses the choice to outsource is clear-cut; both in terms of cost-benefit and in the skills they can access for a comparatively small investment.
Killer content is a crucial part of a successful marketing strategy. It should help draw your target audience in and also convert them into leads. These leads can then be nurtured and move along your sales funnel, eventually turning into customers. Blogging is an inbound marketing technique that helps attract your target buyer persona, when used in the right way. However, if you don't use blogging in the right way and don't target the right keywords or phrases, your business blog is set for certain failure. That is why creating a well thought out and well researched content plan for your business blog is imperative. In this blog article, I aim to discuss a few tips and steps you can take to crafting a stellar business blog content plan.