Every business needs marketing to generate leads and build their brand, whether it be simple word of mouth or a more focused marketing strategy. Yet sometimes it’s difficult to recognise the line between encouraging and annoying when it comes to consumer marketing. Because of the fear of being perceived as hassling, many businesses end up not conducting sales or follow-ups, potentially missing out on opportunities to grow their business. As such, it is vital to know the best way to attract new leads and customers without the risk of being seen as pushy or intrusive. How? It’s simple – don’t chase after new customers at all, get them to come to you.
The purpose of inbound marketing is to attract potential customers to your business without the need for old outbound marketing techniques like cold calling.
Every business owner dreams of selling more of their products and services without having to work themselves into the ground. However, for many, that goal seems almost impossible to reach. While we can't perform miracles, we do have proven strategies to bring you a few steps closer to making that dream come true. So, how can you increase sales without having to work harder?
Unexpected economic shocks – such as the current Covid 19 crisis – highlight the dangers of ‘hand to mouth’ sales, and underline the importance of long term, sustainable growth. Investing in digital and inbound marketing is a recommended good way to direct your marketing spend towards long term results, both during this crisis and after it passes.
The ultimate goal of any marketing strategy is to build recognition of your brand and increase sales, yet not all strategies are aligned with this goal. Not all marketing methods work in all situations, and an unfocused strategy will not deliver the ROI you need to justify your investment. Here are five steps you should focus on to achieve greater profits and business growth.
Creating engaging and informative content for your audience is one of the most effective ways of generating leads and turning them into potential customers. At the same time, you need to be mindful of who you are marketing to, what content will be most effective for them and how best to implement it into an overall marketing strategy that will guarantee the optimum ROI. With this in mind, here are the steps you should follow to create a successful content marketing strategy for your business.
To succeed in business, you need to stand out. However, that can sometimes feel like an impossible task, particularly if you're running a small business in an overcrowded industry. If you develop an effective inbound marketing strategy, however, you could find that you're a step ahead of some of your rivals and really reap rewards. Let's take a look at some of the benefits that using inbound marketing techniques could have for your company.
According to HubSpot, most business’ main priority from marketing is to generate more sales leads. However, an earlier study by the same firm revealed that, for more than 60% of respondents, generating traffic and leads is the biggest challenge that they face. With more than 675 million members, more than 28 million of whom live in the United Kingdom, LinkedIn is an outstanding lead generation tool, particularly for firms in the business to business (B2B) sector. So, how can you leverage LinkedIn to reach potential customers, generate sales and grow your company?
Most business owners know that keeping outgoings to a minimum will help them to maintain a healthy bottom line. As a result, they can be nervous about spending money on marketing. In uncertain times, it can be tempting to rein in marketing expenditure in an attempt to weather the storm. However, slashing your budget could prove a costly mistake. The more money you invest in promoting your business, the more you're likely to make if you're spending that cash wisely. So, how much should you be spending?
In order to grow your enterprise from its current position, you need to bring in business from new customers. This might seem obvious on paper but finding ways to attract prospects and turn them into loyal (i.e. repeat) customers requires understanding them and how best to influence their decisions. As such, here are some of the factors you should be looking at in order to keep attracting customers.
Easy steps for business owners to get the most out of their SEO campaigns.
A few years ago it was relatively easy to dictate a search result because dominating rankings was based on building anchor text links and basic optimisation to your site sufficed. SEO has moved on from yester year’s tactics, and spy glassing into the future will continue to change greatly. If you place some long-term strategies into your plan, you will more likely dominate search engines for longer and create a firm hold in your business for the future.
There are many options to creating a successful SEO campaign. Take advantage of a few marketing tool suggestions for good, relatively quick results that are fairly easy to access: