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JDR Group's 'Digital Prosperity' Blog

How Much Does Email Marketing Automation Cost?

Posted by Leanne Mordue on 31-Mar-2017 15:41:24

Email remains the single best online marketing tool there is. When you want to reach your target client base, well-crafted emails are the perfect solution. While email is a powerful marketing medium, implementing a commercial email campaign isn't simple. The days when your company could make up a single email to send out every week are gone. Successful email marketing requires a lot more than just a list of names and a generic email template.

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Topics: Marketing Automation, Email Marketing

12 Reasons Why Marketing Automation Works for Small Businesses

Posted by Will Williamson on 21-Jan-2017 14:05:00

Small businesses from every industry will benefit from investing in marketing automation. There is no simpler way to ensure that critical marketing processes are carried out flawlessly and efficiently. Marketing automation gives businesses the tools needed to automate tasks and workflows which are a part of the sales and marketing process. This includes prospect and customer profiling for landing pages, the scoring of leads, sending automated emails and online recommendations in support of lead nurturing. There is no better way to drive up customer engagement than through setting in place a sound marketing automation strategy. Here we are taking a look at 12 reasons why marketing automation works for small businesses, and not just for the big players.

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Topics: Marketing Automation

Smart Marketing Automation Strategies To Make Your Money Go Twice As Far

Posted by Will Williamson on 17-Sep-2016 12:12:00

Directors in charge of B2B business development may have heard many extraordinary claims in favour of marketing automation. It can increase your marketing ROI, improve the relevance of your brand messages, help you penetrate new markets, increase your lead generation capacity, and boost your conversion rate of leads to sales. It can help you cut the cost of your HR and marketing operation, focus your time more effectively, report results more accurately, and completely eliminate the causes of baldness.

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Topics: Marketing Automation

Marketing Automation Tools Comparison – 4 Of The Best Platforms

Posted by Will Williamson on 14-Sep-2016 11:26:00

There are now dozens of different marketing automation tools available on the market. They range widely in terms of price and functionality. Some are also better than others at what they do. With so much choice, the right match to suit your budget and requirements is definitely out there. However, when making an investment, the sheer number of options is frequently confusing and can lead to a poor decision.

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Topics: Marketing Automation

Happy B2B Marketing – 7 Benefits Of Marketing Automation You Must Know

Posted by Will Williamson on 09-Sep-2016 11:11:00

Where it comes to increasing customer engagement and making the lives of marketers much easier, many B2B directors are singing the praises of marketing automation. As beneficial as these systems are, however, many businesses are still on the fence about them.

The reality is that marketing software has continued to evolve over the past few years. This has revealed even more benefits of marketing automation. If you are undecided about how marketing automation can benefit your business, read on for the exciting possibilities:

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Topics: Marketing Automation, B2B Marketing

Yes! We've Discovered The Perfect Marketing Automation System Proven To Generate More Leads

Posted by Will Williamson on 08-Sep-2016 16:39:00

The ability to generate leads is essential for the continued success of any business. Today, marketing automation is the best way to do that, as well being ideal for increasing sales and improving market penetration. When a marketing automation system is used, potential customers who already have an interest in your products can be identified and targeted with your campaigns. But what would an ideal marketing automation system look like?

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Topics: Marketing Automation

5 Statistics That Will Change Your Mind About Marketing Automation

Posted by Will Williamson on 03-Sep-2016 11:30:00

Are you currently sceptical about marketing automation? Perhaps you’re not sure about what is involved, or you don’t know if you can commit the extra investment, or maybe your current strategy works perfectly well for you at the moment. Whatever your reasons for not adopting marketing automation, have a look at these five statistics. They show that a lot of businesses are changing their mind, and we hope you’ll give it a second thought too:

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Topics: Marketing Automation

3 Pitfalls Of Marketing Automation Companies – What To Stay Away From

Posted by Will Williamson on 01-Sep-2016 10:39:00

Marketing Automation can bring incredible results for almost any business. The technologies and software platforms now available reveal an extraordinary level of detail about your target market, and automate many of the more repetitive marketing tasks. To get the most from Marketing Automation, many businesses turn to specialist companies to manage the process for them, freeing up time and resources to get on with the work at hand.

As a Marketing Automation company ourselves, we obviously want to encourage this! However, there are some pitfalls of working with the wrong kind of Marketing Automation Company. These are the three shortcomings that we feel would be most damaging to your marketing efforts:

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Topics: Marketing Automation

Hubspot And Five Other Marketing Tools For Small Businesses That Will Make Your Life Easier!

Posted by Will Williamson on 14-Aug-2016 11:30:00

Businesses have been successfully engaged in marketing for decades before online tools became available. However, the digital economy offers a never before seen opportunity for small businesses to punch above their weight in marketing terms, by taking advantage of a variety of free and affordable automation tools. These tools make your life easier by giving you access to more data, enabling you to focus your resources, and automating many of the repetitive tasks associated with marketing.

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Topics: Marketing Automation, Hubspot

Why Marketing Automation And How It Works?

Posted by Will Williamson on 11-Aug-2016 17:30:00


There are plenty of marketing automation tools now available to make your life easier and help you compete more effectively in the digital marketplace. But what is marketing automation all about and how exactly does it work? In this article we cut right back to basics for a no-nonsense guide to how marketing automation works and why you should be getting involved.

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Topics: Marketing Automation

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