Most business owners are aware that it costs less to keep an existing customer on board than it does to attract a new one. However, planning and executing successful customer retention strategies can be time-consuming and engaging with clients at inappropriate times or in the wrong way could have a negative effect on your business. So, could marketing automation be the answer? Let's examine the issue in more depth.
Effective marketing is one of the cornerstones of business success, but there’s something even more important: the ability to manage your marketing campaigns efficiently so they boost your bottom line and improve productivity. This is where marketing automation comes into place, as this system uses advanced software to follow up on leads, reach out to customers, and perform other critical and highly targeted marketing tasks.
Marketing automation is software that tracks visitors to your website, and can send emails or texts, create CRM tasks or create internal alerts automatically based on predefined rules. Common marketing automation platforms used by SMEs include Sharpspring, HubSpot and Infusionsoft, and they can be used in a number of ways:
Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sales strategy. Using marketing automation technology which connects to a CRM system is often the most efficient way to connect sales and marketing, but what does this really involve? Let’s take a look.
By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introductory or promotional deal, as well as designing a stunningly enticing message filled with excellent copy and clever wordplay.
While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well known that people receive significant amounts of marketing and promotional emails, meaning that you must ensure that yours are something special if you want customers to act upon them.
Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert into sales, higher advertisement revenue and greater brand awareness.
It is essential to fully understand the methods you can use to generate these additional clicks. While the internet is full of ‘how to guides’, many of these provide useless and even contradictory advice. Our experts have listed three proven tactics to boost clicks.
Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is a great way to track and monitor your marketing campaigns, so you can improve them too.
Plotting a graph of digital technology’s development in sophistication over the last two decades results in an ascending line steeper than the north face of the Matterhorn, but sometimes keeping track of so many different multimedia platforms can be a headache.