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4 Email Marketing Trends For 2020

Posted by Andrew Gibbins on 30-Mar-2020 11:07:12



As we enter a new decade, while certain social media platforms and apps have continued to rise in terms of popularity, emails have remained a consistent and reliable method for marketing. Additionally, marketing automation has allowed for more ways to create email content to appeal to your customer base. Here are four email marketing trends you should be aware of for 2020.

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Topics: Marketing Automation & Email Marketing

How To Send An Email Campaign With HubSpot

Posted by Leanne Mordue on 23-Mar-2020 11:59:00

Did you know that email marketing can help build awareness around your brand and gain new customers? That’s why many leading names such as Buzzfeed and Mumsnet are using this highly valuable tool to assist in their digital marketing efforts and are reaping the rewards.

With this being said, you might be thinking of how to get a piece of the action through sending your first email campaign via Hubspot. We share with you some straightforward steps to help you get started:

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Topics: Marketing Automation & Email Marketing, Hubspot

JDR Are Now A Certified SharpSpring Platinum Agency

Posted by Andrew Gibbins on 20-Mar-2020 10:04:17


We are happy to announce that we are now a Platinum SharpSpring partner, which means we are accredited by SharpSpring to work with their powerful marketing and sales platform on behalf of customers.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video)

20 Special Offer Ideas For Marketing My Business

Posted by Will Williamson on 12-Mar-2020 12:32:00

Offers and incentives can be a great way to help replace the 5% - 10% of your customer base that every small to medium sized business loses each and every year. Whilst the profit margin can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a new set of loyal customers which in the long run is highly beneficial!

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

A Beginner's Guide To Setting Goals For Your Marketing (And How To Achieve Them)

Posted by Daniel Baker on 10-Mar-2020 16:36:32

Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anything of substance. In this introductory article we discuss how to set the right type of goals for your marketing campaign.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Guarantee Future Business Growth By Turning to Marketing Automation

Posted by Leanne Mordue on 27-Feb-2020 17:25:32

One of the best strategies for achieving strong, sustainable growth is to invest in marketing automation. This can produce high ROI and allow you to invest in other areas. In this article we look at the ways in which marketing automation can deliver higher returns for your business, and why now is the time to invest in this cost-effective, time-saving technology.

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Topics: Marketing Automation & Email Marketing

How To Write A Winning Marketing Email (Every Time!)

Posted by Andrew Gibbins on 10-Feb-2020 13:09:52

When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often come up against is how to write that email to get what you really want: conversions. c

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Topics: Marketing Automation & Email Marketing

How Often Should I Send Marketing Emails?

Posted by Leanne Mordue on 05-Feb-2020 11:36:00

Email is a powerful and effective method of digital marketing – but like any other approach, if misused it can cause you more harm than good. One of the trickiest things to judge is how often to send them. Here are a few pointers to help you make the right choice.

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Topics: Marketing Automation & Email Marketing

No Email Marketing List? Here’s How To Build One From Scratch

Posted by Will Williamson on 04-Feb-2020 12:36:00

Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email marketing can deliver an excellent ROI, potentially as high as 38 times what you spent. But what if you don't already have a list of prospects to send emails to? Start here.

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Topics: Marketing Automation & Email Marketing

Why You Should Never Underestimate The Power Of Marketing

Posted by Andrew Gibbins on 16-Jan-2020 15:06:00

If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business opportunities. No matter how well your marketing strategy is doing, you should never underestimate marketing’s potential to be doing even more to bring new sales to your business. Let's examine why it's so important to continue promoting your company on an ongoing basis, and the activities that you should be engaging in.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy