When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often come up against is how to write that email to get what you really want: conversions. c

Email is a powerful and effective method of digital marketing – but like any other approach, if misused it can cause you more harm than good. One of the trickiest things to judge is how often to send them. Here are a few pointers to help you make the right choice.

Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email marketing can deliver an excellent ROI, potentially as high as 38 times what you spent. But what if you don't already have a list of prospects to send emails to? Start here.

If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business opportunities. No matter how well your marketing strategy is doing, you should never underestimate marketing’s potential to be doing even more to bring new sales to your business. Let's examine why it's so important to continue promoting your company on an ongoing basis, and the activities that you should be engaging in.

Marketing is a fast-moving sector and the way in which marketers work changes frequently due to the appearance of new trends. If you want to make the most of your budget, you'll need to use the latest marketing methods. While none of the trends making waves in marketing this year are brand new, we expect to see the following trends develop and grow in importance over the next 12 months:

Businesses cannot succeed without effective marketing. You've doubtless developed, or are currently developing, a marketing strategy for your company. What works now, though, might not work so well in the future. Innovation is the key to keeping up with the ever-changing business climate and ensuring business growth. Here are five ways to keep things fresh and up-to-date:

It can be tempting to shy away from working with an agency. After all, you already have someone in-house surely you can use them for the job and save money, right? In fact, doing that is often a false economy, and you're frequently going to end up draining more resources than you save. Working with a local digital agency can actually be highly cost-effective. Here are some of the signs it could be right for your business.

In the traditional business world, word of mouth meant what it said – customers literally speaking to each other to recommend a product or service. In the age of social media, word of mouth has become an even more powerful tool.

Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised correctly, it's cost-effective, produces quick results, reaches new audiences and markets, and builds brand awareness and authority. Using a local digital marketing agency in Derby like JDR is a great option for SMEs without a substantial in-house marketing team.

Without follow-up emails, many leads fall by the wayside, squandering the money spent on lead generation and wasting the chance of a new sale. This isn’t just the case when the first contact is made (although this is extremely important). Prompt follow-up is also crucial for maintaining good communication throughout the sales and marketing process. After all, your prospects are busy people and only have limited time, regardless of how keen they are on your products and services.