JDR Group's 'Digital Prosperity' Blog

By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introductory or promotional deal, as well as designing a stunningly enticing message filled with excellent copy and clever wordplay.

While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well known that people receive significant amounts of marketing and promotional emails, meaning that you must ensure that yours are something special if you want customers to act upon them.

Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert into sales, higher advertisement revenue and greater brand awareness.

It is essential to fully understand the methods you can use to generate these additional clicks. While the internet is full of ‘how to guides’, many of these provide useless and even contradictory advice. Our experts have listed three proven tactics to boost clicks.

Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is a great way to track and monitor your marketing campaigns, so you can improve them too.

Plotting a graph of digital technology’s development in sophistication over the last two decades results in an ascending line steeper than the north face of the Matterhorn, but sometimes keeping track of so many different multimedia platforms can be a headache.

Marketing automation is something that more and more businesses are embracing, and rightly so. This presents you with an effective way of reaching thousands and thousands of customers and potential customers with ease.

HubSpot is the marketing leading sales and marketing software platform for small businesses. While not the ideal fit in every single case, for the majority of business owners we work with it is the platform we'll recommend. 

Email marketing is often overlooked by many, especially by small to medium sized enterprises. However, what business owners do not realise, is that this method of marketing is an extremely cost effective solution that as a matter of fact, holds just as much power as the next online marketing technique does!

Regardless of what you may have heard or what your perception of it may be, email marketing is as important for businesses today as it ever has been. In fact, according to Hubspot, email marketing gives a Return on Investment of over 4,300%! There’s no wonder over 76% of marketers use email marketing as one of their main marketing methods. From a business’ point of view, email marketing presents a great opportunity as it allows them to effectively market to their ideal customers due to the fact that so many people have an email account and most check their emails regularly. They also allow businesses to personalise their message for each contact.

Inbound marketing is all about achieving the strongest, most trusted leads that your sales team can use to form relationships and achieve deals. One of the most useful features of an inbound marketing CRM platform (such as Hubspot) is the contacts area. This can be used to store the data of thousands of potential customers, from your website viewers to your partners and everyone in-between. This is where you turn your leads into customers, so having an area that your marketing and sales team can share will help you find and attract your perfect leads, determined by your buyer personas.

But when adding new contacts should you be manually inputting them or can you rely on website automation? Let's take a look at our options...