As we enter a new decade, while certain social media platforms and apps have continued to rise in terms of popularity, emails have remained a consistent and reliable method for marketing. Additionally, marketing automation has allowed for more ways to create email content to appeal to your customer base. Here are four email marketing trends you should be aware of for 2020.

Did you know that email marketing can help build awareness around your brand and gain new customers? That’s why many leading names such as Buzzfeed and Mumsnet are using this highly valuable tool to assist in their digital marketing efforts and are reaping the rewards.

With this being said, you might be thinking of how to get a piece of the action through sending your first email campaign via Hubspot. We share with you some straightforward steps to help you get started:

We are happy to announce that we are now a Platinum SharpSpring partner, which means we are accredited by SharpSpring to work with their powerful marketing and sales platform on behalf of customers.

Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anything of substance. In this introductory article we discuss how to set the right type of goals for your marketing campaign.

One of the best strategies for achieving strong, sustainable growth is to invest in marketing automation. This can produce high ROI and allow you to invest in other areas. In this article we look at the ways in which marketing automation can deliver higher returns for your business, and why now is the time to invest in this cost-effective, time-saving technology.

When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often come up against is how to write that email to get what you really want: conversions. c

Email is a powerful and effective method of digital marketing – but like any other approach, if misused it can cause you more harm than good. One of the trickiest things to judge is how often to send them. Here are a few pointers to help you make the right choice.

Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email marketing can deliver an excellent ROI, potentially as high as 38 times what you spent. But what if you don't already have a list of prospects to send emails to? Start here.

If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business opportunities. No matter how well your marketing strategy is doing, you should never underestimate marketing’s potential to be doing even more to bring new sales to your business. Let's examine why it's so important to continue promoting your company on an ongoing basis, and the activities that you should be engaging in.