JDR Group's 'Digital Prosperity' Blog

Marketing automation isn’t a software gimmick or a fancy way of saving time. It is a proven way of generating leads and turning them into profitable customers. Beyond this, marketing automation can help you retain customers and increase their lifetime value. Put simply, marketing automation is a way of making more sales – and a powerful one at that.

All the time and effort that goes into an email marketing campaign is worth nothing if the recipient doesn’t see it, or sees it but is too busy to read it – in other words, if it is sent at the wrong time. Is there an optimum time of day and day of the week to send an email campaign? Let’s take a look.

In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly are they and how can they benefit sales teams seeking to improve their processes and results? Let's examine each one more closely.

If you provide training, coaching or consultancy services, it's essential to maintain a high profile in order to generate leads and sales. However, finding ways in which to demonstrate how much knowledge you have to people who may want to take advantage of your services can be challenging.

Marketing automation software can automate important sales and marketing tasks, saving countless hours, reducing errors and improving efficiency. But how can you use this software in practice? Here are 43 ideas for sales and marketing automation workflows:

You may already be familiar with Mailchimp, as it's used by companies around the world. It was originally an email marketing service provider but, earlier this year, it announced it had become an all-in-one marketing platform. So, what features does it have and how does it compare to its competitors, particularly HubSpot? Let's examine it more closely.

For every business process there is a software application claiming to make it easier, cheaper and more efficient. Each platform costs money and may or may not sit well with other software you use. So it is with marketing automation – and you reach a stage where you have to ask “is it worth the money?”

If you want to increase your turnover you must increase your sales, right? Great - so where do we start?

Well in order to increase your sales you are, in turn, going to need more people to be interested in your products and services. So how do we do that?

Another year, and another series of Love Island draws to a close. It’ll be back next year but it’s been a controversial one this time, and it seems to be all anyone can talk about! I bet there’s a lot of you reading this who watched every episode – following all the storylines, who’s coupling up, who’s being evicted… but were you also following up on the best marketing tools to help your business grow and expand? Instead of voting for Amber and Greg, we vote marketing automation!

Most business owners are aware that it costs less to keep an existing customer on board than it does to attract a new one. However, planning and executing successful customer retention strategies can be time-consuming and engaging with clients at inappropriate times or in the wrong way could have a negative effect on your business. So, could marketing automation be the answer? Let's examine the issue in more depth.