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Boost Sales Using Content Marketing

Posted by Will Williamson on 02-Jul-2020 15:34:00

Investing in marketing is the foremost way to increase sales and revenue for your business. One of the most effective ways of promoting your products and services to a tightly selected audience is content marketing.

Content marketing, such as on blogs, websites, social media and so on, focuses on creating content for your audience that is engaging, informative and ultimately so enticing they will be persuaded to become customers.

As such, arriving at the right content marketing strategy for your business is imperative to maximising sales.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Digital Marketing Strategies Generate More Customers And Revenue Opportunities

Posted by Leanne Mordue on 26-Jun-2020 09:25:00

What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we invite you to read on and discover how to grow your customer base and boost sales income, by implementing digital marketing strategies.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Hubspot, Strategy

Customer Retention 101: How To Keep Customers

Posted by Will Williamson on 25-Jun-2020 09:30:00

Entrepreneurs know that keeping customers coming back is good for business. Returning customers deliver larger lifetime returns on investment (ROI), and save money and time on marketing and sales.

Looking after existing customers usually costs only a fraction of what one might spend on gaining new customers. So, to enjoy the benefits of this tried and trusted principle, what customer retention strategies should a business follow?

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Marketing Solutions For Niche Companies – How To Overcome The Challenges You Face

Posted by Will Williamson on 08-Jun-2020 11:15:00

If you work in a specialised industry, you might be loath to spend money on marketing, as your products or services will only appeal to a limited number of people. However, if you plan your marketing activities carefully, they could generate significant quantities of sales.

Here’s how to turn your specialist status into an advantage.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

Doing Business In Uncertain Times – Why You Should Be Investing More, Not Less, In Marketing

Posted by Leanne Mordue on 06-Jun-2020 10:30:00

 

Things are tough for many companies at the moment, due to the coronavirus pandemic. When money is tight, marketing budgets are often the first to be cut, but in uncertain times you could actually benefit from spending more on promoting your brand, not less.

Here are five reasons why increasing your marketing efforts now is the best decision you could make this year.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Strategy

How Marketing Automation Will Help Your Business To Thrive in 2020 (Despite Coronavirus)

Posted by Leanne Mordue on 05-Jun-2020 13:55:00

If you're worried that you won't be able to achieve your business goals this year due to the impact of the coronavirus pandemic, consider automating your marketing processes. Marketing automation will help you to reduce expenditure and increase sales so that you can maximise your profits. Let's look at some of the advantages it provides.

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Topics: Marketing Automation & Email Marketing, Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

Increase Your Online Sales With 4 Easy Strategies

Posted by Andrew Gibbins on 01-Jun-2020 12:45:00

If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics that you can use.

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Topics: Marketing Automation & Email Marketing, Website Design, Inbound Marketing (SEO, PPC, Social Media, Video), Sales & CRM, Strategy

5 Ways To Follow Up With Prospects Without Losing Their Goodwill

Posted by Will Williamson on 11-May-2020 12:08:34

While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without coming across as pushy? Here are some ideas to try.

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Topics: Marketing Automation & Email Marketing, Sales & CRM

No Time To Follow Up Leads? – Automation Will Be Your Saviour!

Posted by Leanne Mordue on 05-May-2020 12:34:28

Running a business isn't a job for those who want a quiet life, as you'll know. There can be times when it feels like there just aren't enough hours in the day to get everything you want done. If you feel you're having to let leads slip away as a result, take a look at marketing automation.

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Topics: Marketing Automation & Email Marketing

6 Steps To Get More Sales & More Customers Through Email Marketing

Posted by Andrew Gibbins on 04-May-2020 12:47:48


A great way of developing relationships with your potential and existing customers is through email marketing, a very cost-effective marketing method – if you get it right. In this article, we explain six ways of using inbound email marketing tactics to increase your sales and build revenue.

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Topics: Marketing Automation & Email Marketing, Sales & CRM