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JDR Group's 'Digital Prosperity' Blog

What Is The Buying Funnel In Marketing?

Posted by Will Williamson on 16-Sep-2017 12:08:00

Something happens between a prospect being a complete stranger and being a committed, returning customer. That ‘thing’ is known as the buying funnel in marketing speak, and there are several stages to it. We think funnel sounds a bit clunky and impersonal, so we prefer to think of the process in terms of a relationship, or story. 

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Topics: Inbound Marketing, B2B Marketing, Marketing Funnel

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