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JDR Group's 'Digital Prosperity' Blog

Online Marketing For Dummies: The 4 Biggest Mistakes To Avoid

Posted by will williamson on 08-Mar-2017 11:35:00


Online marketing is a business’s single biggest opportunity to connect with their target demographic, no matter what sector they operate in. Google provides around 40,000 unique searches every second, and social media platforms like Facebook have become ubiquitous in people's lives.

There are a lot of mistakes that small businesses make when it comes to online marketing and they are not always cheap. Let's have a look at the four most common mistakes and how to avoid them:

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Topics: Marketing Strategy

5 Of The Best Benefits Of Video Marketing

Posted by leanne mordue on 07-Mar-2017 09:45:00

Video marketing uses videos rather than simply words or pictures to market ideas, products and services. This may sound obvious, but if you look closely at it, you will find that videos appeal to people in a way that pictures and words just don’t.

Videos are much easier to watch than reading written information, or even looking at still pictures. What’s more, recent global trends have resulted in a huge increase in video marketing for B2B service companies, making it a common and easy method to use for businesses of all sizes.

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Topics: Marketing Strategy

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

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Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

SEO Or Google AdWords: Which Gives The Best Value?

Posted by will williamson on 10-Feb-2017 10:45:00


By far the largest sources of website visitors are paid online advertising and organic searches. Organic visitors arrive on your website through search engine queries. They type in a phrase or question – known as a keyword – and select your website from the results displayed by Google. Paid traffic originates in exactly the same way, but instead of clicking one of the 10 ‘organic’ links on the (usually first) results page, they click on one of the paid adverts to the top or right of the search results, arriving on a landing page. Google claimed more than one trillion individual web searches in 2016, so it is clear that both organic and paid approaches to search marketing offer the lure of impressive results.

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Topics: Marketing Strategy

Online Marketing For Small Businesses

Posted by leanne mordue on 09-Feb-2017 14:00:00


For the smallest of SMEs – let’s say those with less than five employees – marketing poses a resource problem. If this is you, then you will already be familiar with the conundrum. You need a flow of new work for your business to grow, but all of your resources are already tied up with servicing your existing customers. Time spent on marketing doesn’t directly earn you money, so how can you justify diverting time away from service provision? Furthermore, your team may not have marketing experience, which is understandable, nor have the time to invest in retraining.

The alternative is to pay an agency to do your marketing for you, but where is the money going to come from for that? Here is the quandary. Fortunately, online marketing opens up several fast and cheap marketing tactics that can be used by small businesses to good effect.

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Topics: Marketing Strategy

The Importance of Regularly Checking Analytics Code On Your Website In 2017

Posted by Adam Jones on 08-Feb-2017 15:15:00


We live in a world where statistics are everything. From switching on the television to advertising boards in the street, statistics and figures are everywhere. Having statistics and figures to look back on can really help monitor how well a project is going. The same can certainly be said for your website too.

When it comes to monitoring how well your website is performing you may not even know where to start. This is why having Analytics installed on your website is so important. In this article, I will be discussing why it’s so important to make regular checks to your website to make sure your Analytics code is installed and working.

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Topics: Marketing Strategy

Why Is Video Marketing So Effective For B2B Businesses in 2017?

Posted by will williamson on 03-Feb-2017 13:30:00


Video marketing has been growing in popularity for quite some time. However in 2017 the platform is set to reach new highs. When done right, a video allows the user an immersive experience, granting the ability to actively showcase your product or service rather than just explain it. As humans, our ability to process images quicker than text also adds to the merit of video as a premier marketing platform. Body language, tone and attitude all allow the viewer to build a personal connection with your brand. The benefits to trust and likeability are undeniable. Here we are taking a look at why video marketing is so effective for B2B businesses in 2017.

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Topics: Marketing Strategy

5 B2B Lead Generation Strategies Your Competitors Aren’t Using!

Posted by will williamson on 01-Feb-2017 16:20:00


It’s important to remember that there isn’t a single B2B lead generation strategy that can be implemented across every business in every strategy. Instead, it’s important to find strategies that will work the best for your team. Achieving good B2B lead generation depends on many tasks, which will need to be consistently updated and analysed to see which method works best for you.

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Topics: Marketing Strategy

Piwik Vs Google Analytics: A Quick Comparison

Posted by will williamson on 28-Jan-2017 10:40:00

Both Piwik and Google Analytics provide metrics which form the heart of any marketing strategy. The core difference between these two platforms is that Piwik allows you to remain in sole control of your visitor’s data, while Google Analytics is remotely hosted. Piwik gives you compact rich tables, supplying detailed analytics and some rather robust privacy features. Google Analytics is the most widely used form of visitor tracking in the world. Yet both platforms carry unique benefits. Here we will be giving you a concise comparison of Piwik & Google Analytics, identifying the strengths of each analytics platform and helping you decide where they can help your business.

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Topics: Marketing Strategy

7 Ways To Sync Your SEO And Social Media Strategies

Posted by will williamson on 22-Jan-2017 09:40:00

Online marketing is an art that is continually evolving. Both SEO and social media marketing play a role in this, yet many businesses fall into the trap of focusing on one side of the equation, at the expense of the other. The impact which social media has on public opinion is undeniable, yet with over 90% of all online experiences beginning in search traffic, it is critical to merge these two avenues. When one successfully establishes a balance between social media and SEO, the impact on the growth of your business is profound. Here we take a look at the most lucrative and innovative strategies to sync your social media and SEO strategies. Lift your online presence using these seven stellar solutions.

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Topics: Social Media Marketing, Marketing Strategy

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