<img src="http://www.dthvdr9.com/50123.png" style="display:none;">

JDR Group's 'Digital Prosperity' Blog

Reasons Why Video Marketing Works For Small Businesses

Posted by Leanne Mordue on 21-Apr-2017 15:00:00


Visual media is becoming increasingly important for lead generation and small businesses need to jump on the bandwagon before they get left behind. Video Marketing in particular presents an amazing opportunity for SMEs to reach wider audiences through social media and other interactive hotspots.

Read More

Topics: Marketing Strategy

5 Effective Marketing Ideas For Start-ups

Posted by Will Williamson on 20-Apr-2017 15:44:53

Inbound digital marketing strategies depend on having an established brand and a receptive audience that you can nurture for lead generation. This can be a problem for start-ups, as most people in your target market will not have heard of your business.

Can you still use digital marketing techniques to grow your business? Of course, but to be effective we suggest you follow these five marketing ideas:

Read More

Topics: Marketing Strategy

Why Use Video Marketing?

Posted by Will Williamson on 17-Apr-2017 14:10:00


Good video content is powerful. There’s a statistic which claims a sixty second video can deliver as much information as 1.8 million words! Whether this is entirely accurate or not, there is scientific evidence to prove that video content is more memorable than the written word. 65% of people are visual learners and 30% are auditory learners. Video combines the learning capacity of both visual and auditory stimulus. When used in conjunction with well written content, video is an effective medium for increasing brand and product awareness.

Read More

Topics: Marketing Strategy

How To Use Google AdWords For Video

Posted by Will Williamson on 12-Apr-2017 16:20:00

The attention span of a goldfish now exceeds that of the average human. It goes without saying that people are reading less and less while video views are growing. The average consumer with an Internet connection watches roughly 206 videos per month, and videos are processed by the brain 60,000 times faster than text. With these facts in mind, it’s necessary for marketing to keep up with these ever-increasing demands. Google AdWords has done just that. Google AdWords for video allows you to display video ads on their own or within other streaming video content, on YouTube and across the Google Display Network. 

Read More

Topics: Marketing Strategy, Google Adwords

Google Analytics For Mobile Apps & Websites: What You Need To Know

Posted by Will Williamson on 10-Apr-2017 11:45:00

Google Analytics offers businesses an extremely effective way to keep track of the traffic to their website and mobile apps. While the service will be free to most businesses, setting up an effective system requires some skill. The implementation will vary depending on what you want to keep track of, and how complex your web presence is. 

Read More

Topics: Marketing Strategy

YouTube vs Facebook Video: Which is the Best Option for Business?

Posted by Will Williamson on 05-Apr-2017 14:00:04

 

When it comes to marketing your company on the internet, using videos makes a lot of sense. For a long time YouTube was the only game in town, but over the last few years a number of competing platforms have come along. While YouTube is still the biggest video hosting site there is (by a long margin), Facebook Video is becoming more popular as an alternative channel.

Both sites have something different to offer you, and can help you to reach your target market effectively. You can use pay for placement adverts on either site, or try to generate organic interest. Using a combination of both makes a lot of sense, and will let you take full advantage of the opportunities these sites create.

Read More

Topics: Marketing Strategy

Online Marketing For Dummies: The 4 Biggest Mistakes To Avoid

Posted by Will Williamson on 08-Mar-2017 11:35:00


Online marketing is a business’s single biggest opportunity to connect with their target demographic, no matter what sector they operate in. Google provides around 40,000 unique searches every second, and social media platforms like Facebook have become ubiquitous in people's lives.

There are a lot of mistakes that small businesses make when it comes to online marketing and they are not always cheap. Let's have a look at the four most common mistakes and how to avoid them:

Read More

Topics: Marketing Strategy

5 Of The Best Benefits Of Video Marketing

Posted by Leanne Mordue on 07-Mar-2017 09:45:00

Video marketing uses videos rather than simply words or pictures to market ideas, products and services. This may sound obvious, but if you look closely at it, you will find that videos appeal to people in a way that pictures and words just don’t.

Videos are much easier to watch than reading written information, or even looking at still pictures. What’s more, recent global trends have resulted in a huge increase in video marketing for B2B service companies, making it a common and easy method to use for businesses of all sizes.

Read More

Topics: Marketing Strategy

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

Read More

Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

SEO Or Google AdWords: Which Gives The Best Value?

Posted by Will Williamson on 10-Feb-2017 10:45:00


By far the largest sources of website visitors are paid online advertising and organic searches. Organic visitors arrive on your website through search engine queries. They type in a phrase or question – known as a keyword – and select your website from the results displayed by Google. Paid traffic originates in exactly the same way, but instead of clicking one of the 10 ‘organic’ links on the (usually first) results page, they click on one of the paid adverts to the top or right of the search results, arriving on a landing page. Google claimed more than one trillion individual web searches in 2016, so it is clear that both organic and paid approaches to search marketing offer the lure of impressive results.

Read More

Topics: Marketing Strategy

Subscribe to Email Updates

New Call-to-action
New Call-to-action
New Call-to-action
JDR Group Daily Social Media Workout