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JDR Group's 'Digital Prosperity' Blog

4 Powerful Hyperlocal Marketing Tips To Help You Stay Ahead Of The Curve!

Posted by Matthew Tudge on 27-Feb-2017 14:08:28

As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more frequent than they previously have been. I fully expect this trend to continue to grow as more of us continue to use our mobile devices on a daily basis. You could even say that the world is starting to become robotic as we are relying more on technology and our mobile devices act as an extension of ourselves.

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Topics: Mobile Marketing, Marketing Strategy, B2B Marketing

Things NOT To Include In A Mobile App Landing Page

Posted by leanne mordue on 24-Feb-2017 11:30:00


When marketing a new mobile app for your business, it is helpful to set up a dedicated landing page to drive traffic. This will increase your number of clicks and maximise the chance of the app being downloaded in greater numbers by your target market. Of course, simply setting up a landing page does not guarantee traffic, nor –crucially – does it guarantee conversions when visitors arrive. For a marketing campaign to be effective, your landing pages have to be geared up for the highest possible conversion rate.

So what should, and should not be included on a mobile app landing page?

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Topics: Mobile Marketing

Does Being Mobile Friendly Really Increase Leads & Sales For Your Online Business?

Posted by Adam Jones on 02-Sep-2016 15:59:00


No matter what industry you’re in you would have heard the question ‘Is your website mobile friendly?’ And you may even be fed up of having to answer this question. But let me ask you this, have you ever been asked ‘Does your website bring in many people from mobile devices?’ Having a mobile friendly website is very important but you need to ask yourself whether or not you get much traffic and enquires from mobile devices. In this article, I will be discussing whether or not having a mobile friendly website can actually increase the leads and sales you get for your business.

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Topics: Mobile Marketing

Essential Mobile Marketing Trends To Be Aware Of

Posted by leanne mordue on 17-Jun-2016 16:30:00

Mobile is one of the fastest areas of growth in marketing, and with good reason. With more people than ever using their mobile to research, purchase and sell products and business services, it is no surprise that marketing has had to keep up. Nearly three-quarters of people keep their mobile device on them at all times, making mobile a vital outlet for reaching customers and clients. With nearly five billion people on the planet using mobile phones, that’s an incredible amount of potential business.

B2B marketers should be following current mobile marketing trends to really promote their clients’ work in the best way. Marketing for the B2B sector has made significant advancements in the mobile sector in recent years, with around 79 percent of B2B marketers having a mobile-friendly site in 2016, a 20 percent increase on two years before. To keep marketing strategies evolving with the times, B2B marketers should take heed of these essential mobile marketing trends.

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Topics: Mobile Marketing

5 Lessons To Learn From The Best Mobile Friendly Websites On The Web

Posted by will williamson on 15-Jun-2016 11:13:00

With mobile-friendly websites seeing considerably more interaction than non-responsive website designs, ensuring your website is at its best is essential for generating business leads. Mobile usage is edging ahead of desktop computer usage in terms of internet browsing, with the lead becoming more significant with each passing month. Taking advantage of this medium’s popularity is obvious for marketers, but knowing how to do so can be less obvious.

Below are some of the best mobile friendly B2B websites on the web, as well as some important lessons to take from each one in terms of how to keep mobile users happy and engaged.

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Topics: Mobile Marketing, Website Design

How To Make Your B2B Website Mobile Friendly

Posted by leanne mordue on 12-Apr-2016 16:03:00

If you're wondering how to make your website mobile friendly, you're not alone. With more people than ever before accessing the web from a mobile device such as a smartphone or tablet, one thing's for sure – if you're not tapping into the mobile marketplace, you're missing out. Nobody wants an outdated website that can't be viewed on the latest devices, and there are a few things you can do to ensure that your website looks great on all devices, from an Android smartphone to a Windows tablet.

Embrace Responsive Design

You don't need to create a separate mobile site – in fact, doing so could mean spending more time, and money on your website. Responsive design ensures that your website uses the same HTML code on all devices, implementing various CSS style rules that effectively optimise the site for a range of different devices. What does that mean?

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Topics: Mobile Marketing, Website Design, Conversion Rate Optimisation

Google Set To Ramp Up Their Mobile Algorithm This May - The Time To Get Mobile Is Now!

Posted by Matthew Tudge on 01-Apr-2016 17:26:02

One of the latest, major updates to the Google Algorithm came last April and was dubbed by many as “Mobilegeddon”. It focused on making sure websites were mobile friendly and those that weren't, and still aren't, could suffer loss of rankings due to this. The update had a large impact on a number of UK search queries and many webmasters and business owners made sure their websites were made mobile friendly. Google have announced they are going to be stepping up this algorithm and updating it in May this year. Continue reading the article below to find out more about the update and what it means...

Google recently posted on their Webmaster blog that they will be updating their mobile algorithm and have stated that this update will start at the beginning of May this year. Basically, it is going to increase the effect of the current ranking signal, so if your website still isn't mobile friendly then now is really the time to sort it out!

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Topics: Mobile Marketing

The Importance Of Mobile Websites After Google Mobilegeddon

Posted by leanne mordue on 25-Feb-2016 14:06:00

 

If your B2B business doesn't have a mobile website by now, you could be missing out. After the so-called ‘Google Mobilegeddon’ in April 2015, the importance of mobile websites became evident. A report by Adobe Systems revealed that following Google's changes to favour mobile-friendly sites, traffic from Google mobile searches to website that weren't mobile-friendly dropped 12% in the couple of months after the changes. Prior to Google Mobilegeddon, Google announced its plans to favour sites utilising separated links (which are easier to use on touchscreen devices) and larger text – those sites which looked better on smaller screens.

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Topics: Mobile Marketing, Website Design

What Is Mobile Responsive - And Is It The Only Solution To Becoming Mobile Friendly?

Posted by leanne mordue on 25-Feb-2016 08:50:00

 

If your business has a website – and it should – then you've probably heard talk of 'mobile responsive' websites. But just what is mobile responsive, and is it the only solution to ensure your website is mobile friendly? We dig a little deeper and get answers to your questions.

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Topics: Mobile Marketing, Website Design

9 Ways To Increase Mobile Conversion Rates

Posted by leanne mordue on 11-Feb-2016 10:36:00

If your website isn't mobile-friendly, your conversion rates will be low – that should come as no surprise. But even a responsive mobile site could be failing to convert. So what can you do about this problem? We've got 9 ways to increase your mobile conversion rates:

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Topics: Mobile Marketing, Conversion Rate Optimisation

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