Google AdWords can work absolute wonders for any business when managed correctly. It’s a rare sight now not to find a business that hasn’t ever tried their hand at Google AdWords. The issue with running a Google AdWords campaign is that people become ‘bored’ of actively managing the campaign. Only ever checking and reviewing it once in a while and getting into some pretty bad habits and routines. A poorly managed AdWords campaign will only ever lose your business money and no business owner can afford that. In this article, I will be discussing 5 lousy routines that you need to break in order to run a successful campaign.
We’ve got to that time of the year again where people are gearing up and starting to prepare for Christmas. Not only are consumers doing this but businesses are now starting to get into the Christmas spirit. It’s important that you start preparing for the Christmas period now otherwise by the time it comes around you’ll be too late and rushing to get things done. In this article, I will be discussing 4 ways you can increase your click-through rate within your PPC Campaign this Christmas.