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JDR Group's 'Digital Prosperity' Blog

How Does Google AdWords Work And Why Start Using It For Your Business Today?

Posted by will williamson on 10-Mar-2017 13:51:01

AdWords can help your business get noticed online in a way that no other service can. Google's search engine handles more than 40,000 unique searches every second. If properly used, AdWords can help your company connect with potential clients for a fraction of what other forms of advertising cost.

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Topics: Pay Per Click Advertising

How To Use Google AdWords For Your B2B Business To Skyrocket Your Profits!

Posted by will williamson on 03-Mar-2017 16:00:00


Google AdWords gives your business a powerful tool for generating leads and converting them into sales. If you are advertising in the B2B sector, AdWords can help your profits grow exponentially when used correctly, but getting AdWords to run profitably can take some careful effort.

A lot of what makes an AdWords campaign successful happens outside of the Google universe, and is just as important as how you market your company. AdWords gives you a lot of flexibility in how you use it, and you need to take full advantage of this. Done well, a managed AdWords campaign can blast your profits into the stratosphere and make potential leads jump onto your landing pages.

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Topics: Pay Per Click Advertising

Facebook Vs Google Advertising: How To Target Your Resources For The Best Results

Posted by leanne mordue on 02-Mar-2017 11:30:00

For a B2B service business with an online advertising budget, choosing between using Facebook and Google can be a little bit challenging. They are both effective, but they approach promoting your company from differing angles.

In addition to some very different foundations, they also offer some unique abilities. Taking their individual strengths and weaknesses into account is vital when you plan your online marketing strategy.

A solid understanding of what they are great at will help you to get the most from your budget, and reach people who are the most likely to click and convert.

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Topics: Pay Per Click Advertising

Google AdWords for Dummies 2017

Posted by will williamson on 01-Mar-2017 14:00:00

The Google AdWords advertising platform is probably the best online marketing tool there is based on market size. Google is the premier name in search engine technology and their AdWords tool can quickly get your message right in front of the people who are most likely to buy your product or service.

In the world of online advertising a new lexicon has been forged, and while it is different to traditional advertising, it isn't illogical. AdWords is not inherently difficult to understand, although it is certainly nuanced.

Using Google's AdWords can add a lot to your marketing presence. If you are able to optimise it to your needs it can make a huge difference to your marketing strategy.

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Topics: Pay Per Click Advertising

4 Ways To Know If Your Google AdWords Is Spiralling Out Of Control

Posted by Adam Jones on 21-Feb-2017 16:10:00


Google AdWords can be an expensive marketing tool for your business when it’s not correctly managed. Many businesses are scared of trying Google AdWords either because of bad experiences personally or hearing horror stories from other people. Google AdWords can, however, work wonders for your business when it is managed in the correct manner. In this article, I will be discussing 4 ways you can tell if your Google AdWords is spiralling out of control along with how you can prevent this.

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Topics: Pay Per Click Advertising

3 Things You Must Include In An Effective B2B Google AdWords Campaign

Posted by leanne mordue on 06-Jan-2017 13:00:00

Google AdWords is an important part of B2B lead generation. It complements organic search by giving your business greater visibility for the search queries that your prospects are using. If you are successful in providing prospects with the answers they need in response to their searches, then you have a good chance of developing a business relationship with them.

Effective Google AdWords campaigns depend as much on the way you manage your content as on your choice of keywords. We would argue that there is a clear crossover between a B2B AdWords strategy and content marketing, as we will explain below.

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Topics: Pay Per Click Advertising

What Are Google AdWords Negative Keywords And How Can They Save You Money?

Posted by will williamson on 29-Nov-2016 10:18:00

Google AdWords is a very cost-effective form of search marketing, but only if your adverts appear in front of the right target audience! Google AdWords negative keywords help you do this by restricting your advert to people who are interested in what you have to offer. In this article we explain how AdWords negative keywords are used and how they can cut the cost of your PPC campaign.

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Topics: Pay Per Click Advertising

3 Fatal Google AdWords Mistakes Most Small Businesses Are Making!

Posted by will williamson on 17-Nov-2016 15:10:00

Unfortunately, many small businesses come away with burned fingers from their first experience with Google AdWords. This is sometimes enough to dissuade them from using PPC altogether, although this would be a mistake. Disappointing results from PPC do not mean that the method is unsuited to your business model or that it’s not cost-effective. Rather, high costs or low returns can often be traced back to a handful of common Google AdWords mistakes; specifically to the use or misuse of keywords.

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Topics: Pay Per Click Advertising

What Is Google AdWords Quality Score And Why Does It Matter?

Posted by will williamson on 03-Nov-2016 14:25:00


With Google AdWords, merely paying for an advert does not guarantee either prominence in the display rankings or a competitive cost per click (CPC). Where your advert ranks and how much you pay depends widely on your Quality Score (QS).

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Topics: Pay Per Click Advertising

How Long Does PPC Take To Get Optimal Results?

Posted by leanne mordue on 28-Oct-2016 09:15:00

Compared to long-term digital marketing strategies such as organic SEO and social media marketing, PPC holds out the promise of fast and dramatic results. Pay per click advertising is a quick way to increase website traffic and develop your online sales. However, to get the best results, a PPC campaign does need to be carefully managed over several months for its full potential to be realised.

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Topics: Pay Per Click Advertising

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