This week’s show is called Marketing Ideas for a New Product. This is all about if you have a new product that you have developed and you want to make it a success. How to plan, how to launch, and how to promote that new product so that you maximise your sales.
Now if you’re listening to this and you’re a service-based company, you might be thinking, “Well, I don’t sell products.” But what I would encourage you to do is to think of your services as products and find a way, if you can, to package up parts of your services into packages that you can then present as products. Then, if you do a new service or you launch a new service or you add a new service, to find a way of turning that, to almost productise that into a set of clear things that someone can understand and make tangible.