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JDR Group's 'Digital Prosperity' Blog

Marketing Ideas For A New Product - The Digital Prosperity Podcast – Season 2, Episode 6

Posted by will williamson on 13-Dec-2016 16:11:35

This week’s show is called Marketing Ideas for a New Product. This is all about if you have a new product that you have developed and you want to make it a success. How to plan, how to launch, and how to promote that new product so that you maximise your sales.

Now if you’re listening to this and you’re a service-based company, you might be thinking, “Well, I don’t sell products.” But what I would encourage you to do is to think of your services as products and find a way, if you can, to package up parts of your services into packages that you can then present as products. Then, if you do a new service or you launch a new service or you add a new service, to find a way of turning that, to almost productise that into a set of clear things that someone can understand and make tangible.

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Topics: Podcast

How To Do Online Video Marketing - The Digital Prosperity Podcast – Season 2, Episode 5

Posted by will williamson on 01-Dec-2016 15:59:00


This week’s show is about how to do online video marketing. Now, when I talk about how to do online video marketing, what I’m talking specifically about is using video to promote your business and to generate new leads and enquiries. So I’m not talking about using video in the sales process or how you can use it for customers or even how you can create products using video. I’m talking specifically about using it as a way of increasing awareness of your business and engagement of your business and as I said, generating leads and enquiries.
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Topics: Podcast

Google Specialist Partner - The Digital Prosperity Podcast – Season 2, Episode 3

Posted by will williamson on 15-Nov-2016 10:45:00

This week’s show is an announcement really of the fact that the JDR Group have just become a Google Specialist Partner.

Now in our recent show, Why Is Google AdWords So Expensive? I said that we always recommend to people that you should have Google AdWords managed by someone that knows what they’re doing, by an expert, someone that’s there who can proactively manage your account on a regular and on-going basis.

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Topics: JDR Group News, Podcast

Why Social Media Is A Waste Of Time If You Don't Do It Right - The Digital Prosperity Podcast – Season 2, Episode 2

Posted by will williamson on 19-Oct-2016 17:01:00


Today’s episode is the answer to the question, “Why is Social Media a waste of time?” At least why Social Media is a waste of time if you don’t do it right.

If It Doesn't Work, Why Use It?

Now this morning, I met a business owner who said to me that they do some Social Media but they don’t prioritise it as they don’t see it as an activity that actively generates leads for their business.

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Topics: Social Media Marketing, Podcast

Why Is Google AdWords So Expensive? - The Digital Prosperity Podcast – Season 2, Episode 1

Posted by will williamson on 14-Oct-2016 12:31:00

 

Welcome to the Digital Prosperity Podcast with me Will Williamson. This week’s show is about why Google AdWords is so expensive, which is a question I get asked quite frequently by small and medium-sized business owners when I bring up the idea or the possibility of running Google advertising.

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Topics: Pay Per Click Advertising, Podcast

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